Senior Director, Cross-Product Marketing

**📌 Core Information** - **Job Title:** Senior Director, Cross-Product Marketing - **Company:** Salesforce - **Location:** Seattle, Washington, United States (Remote OK) - **Job Type:** Full-Time - **Category:** Marketing & Communications - **Date Posted:** April 25, 2025 - **Experience Level:** 10+ years - **Remote Status:** Remote OK **🚀 Job Overview** Key aspects of this role include: - Developing and driving cross-product narratives for Slack and Salesforce - Establishing the company as a thought leader in the industry - Defining and leading new category creation efforts - Collaborating with cross-functional teams to create integrated marketing strategies - Representing the company at industry events and conferences **ASSUMPTION:** This role requires a strategic thinker with a strong background in B2B marketing, product marketing, and brand strategy. The ideal candidate will have experience working with AI technology and SaaS products. **📋 Key Responsibilities** - **Thought Leadership & Narrative:** - Develop and execute thought leadership strategies for Slack - Create compelling content, including articles, blogs, white papers, and presentations - Represent the company at industry events and conferences - Monitor industry trends and competitor activities - Collaborate with internal experts and external influencers to develop thought leadership content - **Cross-Product Messaging & Storytelling:** - Develop and articulate a cohesive Salesforce + Slack cross-product narrative - Craft strategic storylines and keynote narratives that resonate with key customer segments - Oversee the creation and management of content for the company blog and resource library - Analyze content performance metrics to optimize content strategy - **Cross-Functional Marketing Strategy:** - Lead the development and execution of cross-functional marketing strategies - Define content pillars and themes that resonate with target audiences and drive engagement - Optimize content for search engines and social media platforms to maximize reach and visibility - **Strategic Leadership & Collaboration:** - Serve as a key strategic partner to the VP of Product Marketing & Thought Leadership - Build and maintain strong relationships with cross-functional stakeholders - Provide mentorship and guidance to team members - **Technical Acumen:** - Develop a strong understanding of the company's products and underlying technology - Work closely with product marketing to translate technical features into customer-centric benefits - Collaborate with product development teams and product marketing to ensure alignment on GTM timeline, product roadmap, and messaging **ASSUMPTION:** This role requires a strong technical aptitude and the ability to understand and communicate complex technical concepts. **🎯 Required Qualifications** - **Education:** Bachelor's degree in marketing, business, or a related field (Master's degree preferred) - **Experience:** 10+ years of experience in B2B marketing, with a focus on product marketing, brand, content, or GTM strategy - **Required Skills:** - Proven track record of developing and executing successful cross-product marketing initiatives - Strong understanding of GTM strategies and launch methodologies - Excellent communication, presentation, and storytelling skills - Demonstrated ability to lead and influence cross-functional teams - Strong analytical and problem-solving skills, with a focus on action and results - Technical savvy with the ability to understand and communicate complex technical concepts - Experience working closely with brand and content marketing teams - Experience in AI technology and SaaS products preferred **💰 Compensation & Benefits** - **Salary Range:** $196,800 to $300,200 per year (for Washington-based roles) - **Benefits:** Stock Options, Equity, and comprehensive benefits package (details at [Salesforce Benefits](https://www.salesforcebenefits.com)) - **Working Hours:** Full-time (40 hours/week) **📌 Applicant Insights** **🔍 Company Context** - **Industry:** Software Development - **Company Size:** 10,001+ employees - **Founded:** 1999 - **Company Description:** Salesforce is a leading customer relationship management (CRM) platform that empowers companies to connect with their customers in a whole new way. They are committed to creating a workplace that's inclusive and free from discrimination. - **Company Specialties:** Enterprise Cloud Computing and Customer Relationship Management - **Company Website:** Salesforce **ASSUMPTION:** Salesforce is a large, established company with a strong focus on innovation and customer success. **📊 Role Analysis** - **Career Level:** Senior leadership role reporting directly to the VP of Product Marketing & Thought Leadership - **Reporting Structure:** This role will oversee cross-functional teams, including brand, content, and core product marketing teams - **Work Arrangement:** Remote OK, with flexibility for on-site work in Seattle, Washington - **Growth Opportunities:** This role offers the opportunity to work on high-impact projects and collaborate with senior leadership, providing ample opportunities for professional growth and development **ASSUMPTION:** This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's marketing strategy. **🌍 Location & Work Environment** - **Office Type:** Remote OK, with on-site offices in Seattle, Washington - **Office Location(s):** 415 Mission St, San Francisco, California 94105, US; 1 Market, Staines, Switzerland, CH; 1 Market, Singapore, Singapore 038989, US; 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, JP; Erika-Mann.Straße 63, Munich, 80636, DE; 9 Bishopsgate, London, England EC2N 3, GB; 55 Collins St, Melbourne, VIC 3000, AU; 201 Sussex St, Sydney, NSW 2000, AU; 3 Avenue Octave Greard, Paris, IdF 75007, FR; 111 W Illinois St, Chicago, IL 60654, US; 14902 Preston Rd, Dallas, TX 75254, US; 950 E Paces Ferry Rd NE, Atlanta, GA 30326, US; 5 Wall St, Burlington, MA 01803, US; Via Niccolo Copernico, 38, Milan, Lomb. 20125, IT; Kurfurstendamm 194, Berlin, BE 10707, DE; Paseo de la Castellana, 79, Madrid, Community of Madrid 28046, ES; Derekh Menahem Begin 154, Tel Aviv-Yafo, Tel Aviv 60000, IL - **Geographic Context:** Seattle, Washington is a vibrant, tech-focused city with a high cost of living and a thriving job market. The city offers a mix of urban and outdoor living, with easy access to nature and cultural attractions. - **Work Schedule:** Full-time (40 hours/week) with flexible hours and remote work options **ASSUMPTION:** This role offers a high degree of flexibility, with the opportunity to work remotely and balance work-life responsibilities. **💼 Interview & Application Insights** - **Typical Process:** Online application submission, phone or video screen, in-depth interviews with cross-functional stakeholders, final round with hiring manager - **Key Assessment Areas:** Strategic thinking, cross-functional collaboration, communication and presentation skills, technical aptitude, cultural fit - **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively - Research the company and industry to demonstrate your knowledge and enthusiasm for the role **ASSUMPTION:** Salesforce values candidates who are proactive, strategic thinkers with a strong understanding of the company's products and industry. **🛠️ Tools & Technologies** - Salesforce CRM - Marketing automation platforms (e.g., Pardot, Marketo) - Content management systems (e.g., WordPress, Adobe Experience Manager) - Presentation software (e.g., PowerPoint, Google Slides) - Collaboration tools (e.g., Slack, Microsoft Teams) **ASSUMPTION:** This role requires proficiency in marketing automation and content management tools, as well as strong working knowledge of the Salesforce CRM platform. **👔 Cultural Fit Considerations** - **Company Values:** Customer success, innovation, equality, sustainability, and trust - **Work Style:** Collaborative, agile, data-driven, and customer-focused - **Self-Assessment Questions:** - How do you align with Salesforce's commitment to equality and sustainability? - How do you approach working collaboratively with cross-functional teams? - How do you stay up-to-date with industry trends and competitor activities? **ASSUMPTION:** Salesforce values candidates who are passionate about their work, committed to customer success, and dedicated to fostering a diverse and inclusive work environment. **⚠️ Potential Challenges** - Balancing the needs of multiple stakeholders and marketing functions - Managing a high volume of content and ensuring consistent messaging across channels - Keeping up with the fast-paced, ever-evolving tech industry - Maintaining work-life balance in a remote work environment **ASSUMPTION:** These challenges can be overcome with strong communication, collaboration, and time management skills. **📈 Similar Roles Comparison** - **Cross-Product Marketing Manager:** Focuses on driving product adoption and usage within an existing customer base, rather than thought leadership and new category creation - **Product Marketing Manager:** Responsible for go-to-market strategy and messaging for a single product, rather than cross-product narratives and thought leadership - **Content Marketing Manager:** Focuses on creating and distributing valuable content to attract and retain customers, rather than driving cross-product narratives and thought leadership **ASSUMPTION:** This role is unique in its focus on cross-product narratives, thought leadership, and new category creation. **📝 Sample Projects** - Developing a comprehensive content strategy for Slack's integration with Salesforce CRM - Creating a thought leadership campaign around the future of work and the role of AI in driving productivity and collaboration - Crafting a keynote narrative for the company's annual customer conference, highlighting the integrated value of Salesforce and Slack **ASSUMPTION:** These sample projects demonstrate the strategic, cross-functional nature of the role and the opportunity to make a significant impact on the company's marketing strategy. **❓ Key Questions to Ask During Interview** - How does this role fit into the company's overall marketing strategy and roadmap? - What are the key priorities for the first 90 days in this role? - How does the company support the professional growth and development of its marketing team members? - What are the most significant challenges facing the marketing team, and how can this role help address them? - How does the company measure the success of its thought leadership and content marketing efforts? **ASSUMPTION:** These questions demonstrate your interest in the role and provide valuable insights into the company's marketing strategy and culture. **📌 Next Steps for Applicants** - To apply for this position: - Submit your application through this link: Senior Director, Cross-Product Marketing - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively - Research the company and industry to demonstrate your knowledge and enthusiasm for the role - Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps **⚠️ Disclaimer:** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.