Event Marketing Manager

📌 Core Information

🔹 Job Title: Event Marketing Manager

🔹 Company: CyberRisk Alliance

🔹 Location: New York, NY (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing event marketing strategies to increase attendance at CRA conferences
• Collaborating with cross-functional teams to create integrated marketing plans
• Managing event marketing campaigns, including email, social media, and telemarketing
• Designing promotional materials and optimizing registration pages
• Leveraging AI technologies to drive innovation and efficiency in marketing efforts

ASSUMPTION: This role requires a balance of creativity, strategic thinking, and tactical execution. The ideal candidate will have a strong background in event marketing and be comfortable using data-driven insights to inform their strategies.

📋 Key Responsibilities

✅ Collaborate with the Director of Event Marketing and other marketers to devise and implement integrated marketing strategies for national events

✅ Develop comprehensive event marketing strategies, focusing on email promotion, registration page creation, website development, social media management, social advocacy platforms, automated communication, and telemarketing initiatives

✅ Coordinate the creation and execution of email campaigns to promote events, including crafting compelling copy, designing visually appealing templates, segmenting target audiences, and analyzing campaign performance

✅ Ensure timely completion of all marketing deliverables as per the prescribed event timeline

✅ Design and optimize registration pages for events, ensuring user-friendliness, clear calls-to-action, and seamless integration with registration platforms

✅ Oversee the creation and maintenance of event websites, ensuring they reflect the event's brand identity, provide essential information, and facilitate registration and engagement

✅ Utilize social advocacy platforms to mobilize attendees, speakers, and partners to amplify event messaging and increase reach

✅ Implement automated communication workflows to streamline event promotion, registration confirmation, reminders, and post-event follow-ups, leveraging marketing automation tools

✅ Generate and distribute discount codes to incentivize registration and drive attendance, tracking usage, effectiveness, and CPA

✅ Utilize basic design skills in Canva or similar tools to create promotional materials, including social media graphics, event banners, and email visuals

✅ Develop and execute telemarketing campaigns to reach out to potential attendees, nurture leads, and drive registration, maintaining a professional and persuasive approach

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively under tight deadlines, particularly during peak event seasons.

🎯 Required Qualifications

Education: Bachelor's Degree in marketing, communications, or a related field

Experience: Proven experience in event marketing, driving both attendance and sponsorship leads

Required Skills:

• Proficient in marketing automation platforms and email marketing tools, Marketo preferred
• Excellent copywriting and project management skills
• Excellent communication and interpersonal skills, with the ability to craft compelling messaging and engage with diverse audiences
• Familiarity with basic graphic design tools, Canva preferred
• Detail-oriented with strong organizational and project management skills
• Capacity to handle multiple tasks concurrently and work under stringent deadlines
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Prior experience in event registration platforms is a plus, Swoogo is preferred
• Willingness to travel for events as required, up to 10% of the time
• Familiarity with or a strong interest in learning about the information security industry
• Demonstrated interest or experience in leveraging AI technologies to drive innovation, efficiency, and value creation
• Ability to adapt to a fast-paced environment and stay updated on industry trends and advancements in AI technology

Preferred Skills:

• Experience with the specific event registration platform used by the company (Swoogo)
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in event marketing, excellent communication skills, and a proven track record of driving event attendance and engagement.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 (New York City only, may vary for remote employees)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week, with flexibility for remote employees

ASSUMPTION: The salary range provided is specific to New York City and may vary for remote employees. The benefits package is competitive and designed to support the well-being and professional growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity and IT Services

Company Size: Mid-sized (51-200 employees)

Founded: 2018

Company Description:

• CyberRisk Alliance (CRA) is a business intelligence company serving the high-growth, rapidly evolving cybersecurity community
• CRA provides a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace
• Its trusted information leverages a unique network of journalists, analysts, and influencers, policymakers, and practitioners

Company Specialties:

• Security
• Security breaches
• Cybersecurity
• Information risk professionals
• Tech-enabled services
• Marketing services
• Cyber risk
• MSSP
• And information security

Company Website: cyberriskalliance.com

ASSUMPTION: CRA is a growing company with a strong focus on community engagement and thought leadership in the cybersecurity industry.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the VP, Event Marketing

Work Arrangement: Remote OK, with up to 10% travel required for events

Growth Opportunities:

• Potential to take on more responsibility and advance within the event marketing team
• Opportunities to collaborate with other teams and gain exposure to different aspects of the business
• Professional development opportunities, such as training and mentorship programs

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and growing company.

🌍 Location & Work Environment

Office Type: Hybrid (New York City office with remote work options)

Office Location(s): 400 Madison Ave, Suite 6C, New York, NY 10017

Geographic Context:

• New York City is a major hub for the cybersecurity industry
• The office is located in Midtown Manhattan, close to public transportation and various amenities
• The city offers a diverse range of cultural, recreational, and dining options

Work Schedule: Full-time, 40 hours per week, with flexibility for remote employees

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or other team members
• Background check and reference check
• Final decision and offer

Key Assessment Areas:

• Event marketing experience and strategies
• Communication and interpersonal skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and its products/services to demonstrate your enthusiasm and understanding of the business
• Be prepared to discuss your experience with AI technologies and how you've leveraged them to drive innovation and efficiency

ATS Keywords: Event Marketing, Marketing Automation, Email Marketing, Project Management, AI Technologies, Cybersecurity, Marketing Strategies, Integrated Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's event marketing experience, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketo (or similar marketing automation platform)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Event registration platforms (e.g., Swoogo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the specific tools and technologies used by the company and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Community-centered
• Innovative
• Collaborative
• Data-driven
• Adaptable

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Data-driven and analytical
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong background in event marketing and a proven track record of driving event attendance and engagement?
• Are you comfortable leveraging data-driven insights to inform your marketing strategies?
• Do you have a strong interest in learning about the information security industry?

ASSUMPTION: The ideal candidate will be a self-starter with strong communication skills, a proven track record in event marketing, and a strong interest in the cybersecurity industry.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in event plans and priorities
• Travel requirements for events (up to 10% of the time)
• Keeping up with industry trends and advancements in AI technology

ASSUMPTION: The ideal candidate will be adaptable, organized, and comfortable working in a fast-paced, dynamic environment with tight deadlines.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Event Coordinator: The Event Marketing Manager role focuses more on strategy, planning, and execution, while the Event Coordinator role is more focused on tactical implementation and on-site logistics
• Event Marketing Manager vs. Marketing Manager: The Event Marketing Manager role is specialized in event marketing, while the Marketing Manager role has a broader scope, overseeing various marketing channels and campaigns
• Career path: Event Marketing Manager → Senior Event Marketing Manager → Director of Event Marketing → VP of Event Marketing

ASSUMPTION: The Event Marketing Manager role is a specialized position with a clear career path for growth and advancement within the event marketing field.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a national cybersecurity conference, including email campaigns, social media promotion, and registration page optimization
• Collaborating with the content team to create engaging and informative event content, such as speaker profiles, session descriptions, and event agendas
• Managing a team of event marketing coordinators to ensure timely completion of marketing deliverables and successful event execution

ASSUMPTION: The ideal candidate will have experience managing event marketing projects, collaborating with cross-functional teams, and driving event attendance and engagement.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the event marketing team currently, and how can this role help address them?
• How does the company leverage AI technologies to drive innovation and efficiency in event marketing efforts?
• What opportunities are there for professional development and growth within the event marketing team?
• How does the company support work-life balance for employees, particularly those working remotely?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and its products/services to demonstrate your enthusiasm and understanding of the business
• Be prepared to discuss your experience with AI technologies and how you've leveraged them to drive innovation and efficiency
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.