Event Marketing Manager (AdTech)

📌 Core Information

🔹 Job Title: Event Marketing Manager (AdTech)

🔹 Company: Fluent, LLC

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective marketing strategies to increase brand awareness and generate leads through events.
• Managing marketing budgets and ensuring campaigns are executed within budget and on time.
• Planning and hosting online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen customer relationships.
• Collaborating with cross-functional teams, including sales, marketing, and business leaders, to create and implement tactical plans that support business objectives and sales targets.
• Analyzing, tracking, and reporting on event ROI based on pipeline, revenue, and MQL metrics using HubSpot and/or other tracking systems.

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage multiple projects simultaneously and meet demanding deadlines.

📋 Key Responsibilities

✅ Develop and execute effective marketing events and programs to support the sales and revenue goals of the organization.

✅ Manage marketing budget and ensure that campaigns are executed within budget and on time.

✅ Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships.

✅ Project manage speaker submission and content, speaker selection, agenda, and overall event experience with a customer-obsessed mindset.

✅ Strategize, build, and execute integrated marketing campaigns that drive an effective event including strategies for promotion and follow-up through email marketing, paid and organic media, and other channels as you see fit.

✅ Identify industry and partnership opportunities by working closely with sales and marketing to create new lead gen and co-marketing initiatives. Lead creation of collateral, announcements, and client comms.

✅ Oversee management of event vendors, creative assets, budget, and end-to-end event execution to ensure a successful event and positive customer experience.

✅ Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics using HubSpot and/or other tracking systems.

✅ Willingness to travel as needed to support event executions.

ASSUMPTION: This role requires a strong focus on customer experience, data-driven decision making, and continuous improvement to maximize event ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 3+ years of experience in a marketing role with a focus on field or event marketing

Required Skills:

• Excellent communication and interpersonal skills
• Strong project management and organizational skills
• Demonstrated ability to develop and execute successful event marketing campaigns and initiatives
• Proven track record of achieving business results through marketing efforts
• Excels at cross-group collaboration, communication, and problem-solving.
• Experience with event planning and management
• Ability to work independently and as part of a team

Preferred Skills:

• Experience with HubSpot or similar marketing automation platforms
• Familiarity with the AdTech industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in event marketing, strong organizational skills, and a proven track record of driving results through marketing efforts are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 to $100,000 + Bonus - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K with Competitive Employer Match
• Pre-tax Savings Plans
• Transit/Parking Programs
• Volunteer Activities
• Educational Events
• Social Events

Working Hours: Full-time, with flexible hybrid work arrangement. Core hours are 10:00 AM to 4:00 PM EST.

ASSUMPTION: The salary range provided is an estimate based on industry standards for event marketing managers with 3-5 years of experience in the New York area. Actual compensation may vary based on the factors mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: Fluent, Inc (NASDAQ: FLNT) is a leader in customer acquisition, leveraging its direct response expertise to drive engagement and power discovery for leading brands. Backed by proprietary data science, Fluent connects data-rich consumers to targeted offers, allowing them to find new opportunities, content, and products that enhance their lives.

Company Size: Fluent has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2010, with a history of steady growth and expansion in the performance marketing industry.

Company Description:

• Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience.
• The company specializes in customer acquisition, publisher monetization, advertising network, advertising technology, site monetization, retail media, and commerce media.
• Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey.

Company Specialties:

• Customer Acquisition
• Publisher Monetization
• Advertising Network
• Advertising Technology
• Site Monetization
• Retail Media
• Commerce Media

Company Website: fluentco.com

ASSUMPTION: Fluent's focus on data-driven marketing and customer acquisition makes it an attractive employer for marketing professionals looking to grow their careers in the performance marketing industry.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Event Marketing Manager reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including sales, marketing, and business leaders.

Work Arrangement: This is a hybrid role, with a flexible work-from-home policy and on-site presence required for events and meetings.

Growth Opportunities:

• Advancement to a Senior Event Marketing Manager or similar role within the marketing department.
• Expansion into other areas of marketing or management within the company.
• Opportunities to work on high-impact projects and events, driving results and increasing visibility within the organization.

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the company, with opportunities to take on more responsibility and advance to senior-level positions.

🌍 Location & Work Environment

Office Type: Fluent's headquarters is a modern, open-plan office located in New York City, designed to foster collaboration and creativity.

Office Location(s): 300 Vesey St., 9th Floor, New York, NY 10282, US

Geographic Context:

• New York City is a major hub for the advertising and marketing industries, offering ample opportunities for networking and professional growth.
• The office is located in the Battery Park City neighborhood, with easy access to public transportation and nearby amenities.
• The area is known for its vibrant culture, diverse communities, and numerous entertainment options.

Work Schedule: Full-time, with flexible hybrid work arrangement. Core hours are 10:00 AM to 4:00 PM EST, with some flexibility for event planning and execution.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
• In-depth interview with the marketing team to evaluate skills and experience.
• Final interview with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Event planning and management skills
• Budget management and financial acumen
• Communication and interpersonal skills
• Problem-solving and adaptability
• Alignment with Fluent's company values and culture

Application Tips:

• Highlight relevant event marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Fluent's business and how your skills and experience align with the role.
• Prepare examples of successful event marketing campaigns you've managed, including metrics and results.

ATS Keywords: Event Marketing, Marketing Strategy, Budget Management, Event Planning, Cross-Functional Collaboration, Marketing Campaigns, Customer Experience, Data-Driven Decision Making, Performance Marketing

ASSUMPTION: The interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on identifying the best fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot (or similar marketing automation platform)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or Monday.com)
• Event planning and management software (e.g., Eventbrite, Cvent, or Bizzabo)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: Fluent prioritizes understanding and meeting the needs of its customers.
• Data-driven: Fluent uses data to inform decision-making and drive results.
• Collaborative: Fluent fosters a culture of teamwork and cross-functional collaboration.
• Innovative: Fluent encourages creativity and continuous improvement.

Work Style:

• Fast-paced: Fluent operates in a dynamic and fast-changing environment, requiring employees to be adaptable and responsive.
• Results-oriented: Fluent values employees who take ownership of their work and deliver measurable results.
• Team-focused: Fluent prioritizes collaboration and collective success over individual achievements.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities and deadlines?
• Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels of the organization?
• Do you have a proven track record of developing and executing successful event marketing campaigns, and can you demonstrate measurable results?

ASSUMPTION: Candidates who align with Fluent's company values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting demanding deadlines may be challenging for some candidates.
• Working with a diverse range of stakeholders, including vendors, agencies, and show managers, requires strong communication and interpersonal skills.
• Travel may be required to support event executions, which could be challenging for candidates with personal or family commitments.
• Fluent's fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: These challenges are inherent to the role and the company's work environment, and candidates should carefully consider their suitability before applying.

📈 Similar Roles Comparison

• Unlike traditional event planning roles, this position requires a strong focus on data-driven decision making and maximizing event ROI.
• Fluent's mid-sized company environment offers more opportunities for growth and advancement compared to larger enterprises, but may also require more flexibility and adaptability.
• This role offers a clear path for career progression within the marketing department and the company, with opportunities to take on more responsibility and advance to senior-level positions.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Planning and executing a successful virtual event for a major client, including speaker selection, agenda development, and promotion strategies.
• Managing a team of event coordinators to execute multiple in-person events simultaneously, ensuring consistent branding and customer experience across all touchpoints.
• Developing and implementing a targeted lead generation campaign for an upcoming event, utilizing email marketing, paid media, and organic channels to drive attendance and engagement.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Event Marketing Manager in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical event marketing calendar for this role, and how my responsibilities might evolve throughout the year?
• How does Fluent support the growth and development of its event marketing team members, and what opportunities exist for career advancement within the department and the company?
• Can you provide examples of how Fluent's company values are demonstrated in day-to-day work and decision-making processes?
• How does Fluent measure the success of its event marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the typical work-life balance for employees in this role, and how does Fluent support work-life balance for its team members?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant event marketing experience and how your skills align with the role and Fluent's company values.
• Prepare examples of successful event marketing campaigns you've managed, including metrics and results, to discuss during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.