- Job Title: Event Marketing Manager (Contract)
- Company: Sentry
- Location: San Francisco, California
- Job Type: Contract, Hybrid (In-office anchor days: Monday, Tuesday, Thursday)
- Category: Marketing
- Date Posted: April 23, 2025
- Experience Level: 5+ years in B2B tech event marketing
- Remote Status: On-site (San Francisco, California) with remote flexibility for events across North America
🚀 Job Overview
Sentry, a leading software monitoring tool, is seeking a strategic and operationally strong Event Marketing Manager to drive brand awareness, customer engagement, and lead generation through local event marketing initiatives across the U.S. and Canada. This role involves leading the strategy and execution of sponsored conferences, first-party events, virtual events, and regionalized co-hosted meetups.
📋 Key Responsibilities
- Event Strategy & Planning: Develop and execute strategic plans for various event types, ensuring alignment with company and audience priorities.
- Event Management: Oversee end-to-end event planning, including pre-event promotion, onsite execution, and post-event follow-up sequences.
- Stakeholder Collaboration: Work closely with cross-functional teams, including go-to-market, Developer Relations, Product Marketing, engineering, and product teams, to accomplish event goals.
- Data Analysis & Optimization: Measure event impact and effectiveness, and make data-driven recommendations for improvement and optimization.
- Relationship Building: Establish and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders.
- Innovation: Research and provide recommendations on new ideas to improve the events marketing program.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5+ years in B2B tech event marketing, with a proven track record of demonstrating strategic and operational success in marketing to a highly technical audience.
- Required Skills:
- Strong leadership, analytical, and project management skills.
- Excellent communication and interpersonal skills.
- Proficiency in Salesforce, Marketo, Jira, and Google Suite.
- Strong data analysis skills and the ability to use data to make informed decisions.
- A self-starter with a can-do attitude and the ability to work creatively and autonomously.
- Willingness to travel 10-15% throughout the year.
- Preferred Skills:
- Familiarity with developer audiences.
💰 Compensation & Benefits
- Salary Range: $65 - $75 per hour (This is a contract position with no additional perks or benefits.)
- Working Hours: Full-time (40 hours/week) with flexible hours and remote work options for events.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 201-500 employees
- Founded: 2011
- Company Description: Sentry is an open-source application monitoring software company, empowering over 4 million developers across 100,000 organizations to ship better software faster. They strive to build a diverse team with an inclusive culture where every teammate can thrive.
- Company Specialties: Error Monitoring, Open Source, Developer Tools, Performance Monitoring, Application Monitoring, and Observability.
📊 Role Analysis
- Career Level: Mid-level to senior marketing role with growth opportunities in event marketing and leadership.
- Reporting Structure: This role reports directly to the Senior Manager, Demand Generation.
- Work Arrangement: Hybrid work model with in-office anchor days on Monday, Tuesday, and Thursday, and remote work options for events.
- Growth Opportunities: Potential growth in event marketing, leadership, or cross-functional roles within the marketing department.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in San Francisco, California.
- Office Location(s): 45 Fremont St, San Francisco, California 94105, US
- Geographic Context: San Francisco offers a vibrant tech industry, diverse culture, and a high cost of living.
- Work Schedule: Flexible hours with the expectation to work during core business hours and be available for events as needed.
💼 Interview & Application Insights
- Typical Process: 1. Phone/Video Screen, 2. Portfolio/Case Study Review, 3. On-site Interview with cross-functional team members.
- Key Assessment Areas: Strategic thinking, event planning and execution, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your event marketing experience and relevant skills.
- Prepare examples of successful events you've managed, including challenges faced and outcomes achieved.
- Familiarize yourself with Sentry's products and understand how event marketing can drive their business goals.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Jira
- Google Suite
- Event management platforms (e.g., Hopin, Bizzabo, or similar)
👔 Cultural Fit Considerations
- Company Values: Open-source, customer-focused, data-driven, collaborative, and innovative.
- Work Style: Fast-paced, collaborative, and flexible, with a strong emphasis on results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and attention to detail.
- Balancing remote work and in-office collaboration, which may require adjusting to different work environments and team dynamics.
- Working with a diverse range of stakeholders, requiring strong communication and interpersonal skills.
📈 Similar Roles Comparison
- Event Marketing Manager (Full-time): This role offers more job security, benefits, and potential for career growth within the company. However, it may also come with more long-term commitments and less flexibility.
- Freelance Event Marketing Consultant: This role offers more flexibility and the ability to work with multiple clients, but it may also come with less job security, benefits, and potential for long-term growth with a single company.
📝 Sample Projects
- Planning and executing a successful virtual event for 1,000+ attendees, including speaker management, agenda development, and post-event follow-up.
- Managing a regionalized co-hosted meetup series, including venue selection, speaker coordination, and local promotion.
- Analyzing event data to identify trends, optimize event strategies, and make data-driven recommendations for future events.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Sentry?
- What are the most challenging aspects of this role, and how have previous team members approached them?
- What opportunities are there for growth and development within the marketing department?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://sentry.io/careers).
2. Tailor your resume and cover letter to highlight your event marketing experience and relevant skills.
3. Prepare examples of successful events you've managed, including challenges faced and outcomes achieved.
4. Familiarize yourself with Sentry's products and understand how event marketing can drive their business goals.
5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
