📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Vitable Health
🔹 Location: Remote (Local to Philadelphia office)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Remote OK (with in-person requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive event strategies
- Managing end-to-end planning for 25+ annual events
- Maximizing ROI through effective lead generation and performance optimization
- Collaborating with cross-functional teams to deliver impactful experiences
- Traveling up to 30% for event attendance, vendor meetings, and regional customer events
ASSUMPTION: This role requires a balance of creative marketing expertise and project management skills to deliver high-impact events that engage target audiences and generate measurable business results.
📋 Key Responsibilities
✅ Develop comprehensive event strategies, research industry events, build organizer relationships, and oversee end-to-end planning from concept to post-event analysis
✅ Implement engagement touchpoints throughout the event lifecycle, develop follow-up strategies, create multi-channel promotional campaigns, and manage event websites/registration platforms
✅ Track metrics to maintain 9-10x ROI, analyze attendance and revenue attribution, conduct post-event surveys, and develop KPIs for different verticals
✅ Create detailed timelines and budgets, manage vendor relationships, coordinate logistics, and ensure quality standards across all events
ASSUMPTION: This role involves a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or Business
Experience: 3-5 years of event marketing experience with a proven track record managing 15+ annual events
Required Skills:
- Proven experience in event marketing, lead generation, and B2B marketing
- Strong organizational, relationship management, and communication skills
- Proficiency in project management, budget management, and vendor management
- Ability to travel up to 30% for events and meetings
Preferred Skills:
- Event planning certification
- Marketing automation platform knowledge (HubSpot, Marketo)
- Design software proficiency
ASSUMPTION: Candidates with experience in the healthcare industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $100,000 per year (Based on industry standards for mid-level event marketing roles in the Philadelphia area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible spending accounts (FSA)
- Generous PTO and holiday policy
- Employee assistance program (EAP)
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with some evening and weekend work required during peak event seasons and for proprietary Vitable events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare. Vitable Health is a health benefits platform focused on making healthcare better for employers of everyday workers.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2020. Vitable Health is a relatively new company, offering opportunities for growth and innovation.
Company Description:
- Vitable Health aims to bring accessible, high-quality care to over 85 million uninsured and underinsured Americans
- The company empowers businesses to become better employers by making it easy to offer healthcare benefits to their teams
- Vitable Health is committed to building a team that reflects the people they serve, celebrating diverse backgrounds, perspectives, and experiences
Company Specialties:
- Health Benefits
- Employee Healthcare
- Direct Primary Care
- Primary Care
- Behavioral Health
- Mental Health
- Prescriptions Benefits
- In-Home Visits
- Virtual Primary Care
Company Website: vitablehealth.com
ASSUMPTION: Vitable Health's focus on better care for everyday workers may attract candidates passionate about improving healthcare access and quality.
📊 Role Analysis
Career Level: Mid-level. This role requires proven experience in event marketing and a solid understanding of B2B marketing principles.
Reporting Structure: This role reports directly to the Marketing Director and may oversee event marketing coordinators or assistants.
Work Arrangement: Remote OK with in-person requirements. This role requires occasional travel for events and vendor meetings, as well as local office visits for material retrieval or drop-off.
Growth Opportunities:
- Advancement to Senior Event Marketing Manager or similar roles as the company grows
- Expanding event portfolio and managing larger teams
- Cross-functional collaboration and learning opportunities within the marketing department
ASSUMPTION: As Vitable Health continues to grow, there may be opportunities for this role to expand its responsibilities and impact.
🌍 Location & Work Environment
Office Type: Remote-first with a physical office in Philadelphia, PA
Office Location(s): 1010 N Hancock St, Philadelphia, PA 19123, US
Geographic Context:
- The Philadelphia area offers a mix of urban and suburban living, with a vibrant cultural scene and a lower cost of living compared to other major East Coast cities
- The region is home to numerous Fortune 500 companies and a thriving healthcare industry
- Vitable Health's remote-friendly work environment allows for flexibility and better work-life balance
Work Schedule: Full-time (40 hours/week) with some flexibility for event-related work during evenings and weekends
ASSUMPTION: Candidates comfortable with occasional travel and flexible work hours may be better suited for this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Virtual interview with the Marketing Director
- Case study or project presentation related to event marketing
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Event planning and management skills
- Marketing strategy and execution
- Lead generation and performance optimization
- Communication and collaboration skills
- Cultural fit with Vitable Health's mission and values
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for improving healthcare access and quality
- Prepare a case study or project presentation showcasing your event marketing skills and thought process
- Research Vitable Health's mission, values, and company culture to demonstrate your fit during interviews
ATS Keywords: Event Marketing, Event Planning, Lead Generation, B2B Marketing, Project Management, Budget Management, Vendor Management, Event Strategy, Performance Optimization, Marketing Automation, Design Software
ASSUMPTION: Vitable Health's interview process may include assessments of both hard and soft skills, as well as a strong focus on cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (HubSpot, Marketo)
- Event management software (e.g., Cvent, Eventbrite)
- Design software (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Proficiency in relevant marketing, event planning, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Be bold
- Work together
- Deliver results
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Committed to Vitable Health's mission of making healthcare better for everyday workers
Self-Assessment Questions:
- How do you embody Vitable Health's core values in your work?
- Describe a time when you had to adapt to significant changes in an event plan. How did you handle it?
- How do you prioritize and manage multiple projects with competing deadlines?
ASSUMPTION: Candidates who demonstrate a strong fit with Vitable Health's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and attention to detail
- Occasional travel and flexible work hours, which may impact work-life balance
- Working in a fast-paced, growing startup environment, with the need to adapt to changes quickly
- Potential budget constraints or tight deadlines, requiring creative problem-solving and resourcefulness
ASSUMPTION: Candidates who thrive in dynamic, fast-paced environments and are comfortable with occasional travel may be better suited for this role.
📈 Similar Roles Comparison
- Event Marketing Manager vs. Event Coordinator: The former role focuses more on strategy, planning, and execution, while the latter role may involve more tactical tasks and event day logistics
- Event Marketing Manager vs. Marketing Manager: The former role is more specialized in event marketing, while the latter role may oversee a broader range of marketing channels and campaigns
- Event Marketing Manager vs. Senior Event Marketing Manager: The former role may have more limited event portfolios and team sizes, while the latter role may involve larger event portfolios and team management
ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles within the event marketing field.
📝 Sample Projects
- Planning and executing a successful virtual event for 500+ attendees, including speaker management, technical setup, and post-event analysis
- Developing and implementing a multi-channel promotional campaign for an industry event, resulting in a 20% increase in attendance
- Managing a team of event marketing coordinators to plan and execute a series of regional customer events, with a focus on maximizing ROI and attendee satisfaction
ASSUMPTION: Sample projects should demonstrate the candidate's ability to manage events from concept to completion, with a focus on strategy, execution, and results.
❓ Key Questions to Ask During Interview
- How does this role fit into Vitable Health's overall marketing strategy?
- What are the most challenging events Vitable Health has hosted, and how were they managed?
- How does Vitable Health support work-life balance for employees with occasional travel requirements?
- What opportunities are there for professional growth and development within the marketing department?
- How does Vitable Health measure the success of its events, and what KPIs are most important for this role?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and understanding of Vitable Health's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for improving healthcare access and quality
- Prepare a case study or project presentation showcasing your event marketing skills and thought process
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
