📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Carrot Fertility
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: Remote (25-50% travel required)
🚀 Job Overview
Key aspects of this role include:
- Leading U.S. event portfolio, including hosted programs, executive networking experiences, trade shows, and branded activations
- Generating leads, driving pipeline, and delivering exceptional event experiences that reflect Carrot's brand and mission
- Collaborating cross-functionally with Sales, Product Marketing, RevOps, and external partners to bring events to life
- Owning end-to-end execution of integrated event campaigns, from content planning to onsite experience and post-event analysis
ASSUMPTION: This role requires a strategic and data-driven approach to event marketing, with a focus on generating measurable results and aligning events with commercial goals.
📋 Key Responsibilities
✅ Own execution of Carrot’s U.S. event programs and contribute to strategic planning across select hosted programs, sponsored conferences, networking dinners, and speaking opportunities
✅ Partner with stakeholders to design campaigns that align with commercial goals from top-of-funnel awareness to sales acceleration
✅ Own end-to-end execution: content planning, budget oversight, agency/vendor management, and onsite experience
✅ Build and manage campaigns in Salesforce and marketing automation tools to support lead capture, routing, and attribution
✅ Drive post-event analysis and performance reporting with a focus on pipeline influence and ROI
✅ Coordinate with cross-functional stakeholders across Sales, Marketing, Customer Success, Health Plans, and Clinical teams to ensure alignment, visibility, and support for each event
✅ Collaborate with Sales to enable targeted outreach pre- and post-event, and help ensure follow-up is timely and tracked
✅ Innovate with new formats (roundtables, fireside chats, activations) that reflect Carrot’s brand voice and thought leadership
✅ Track market trends and best practices to keep our event strategy fresh, competitive, and customer-centered
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to run multiple programs in parallel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of event or field marketing experience, ideally in B2B SaaS, healthtech, or benefits
Required Skills:
- Strong campaign mindset and ability to plan events as integrated components of larger marketing programs
- Hands-on experience with Salesforce (campaign creation, reporting, attribution tagging)
- Demonstrated ability to generate pipeline and align events to measurable revenue goals
- Comfort working cross-functionally across go-to-market, product, and content teams
- Data-driven mindset and ability to turn insights into action
- Impeccable project management and attention to detail, with the ability to run multiple programs in parallel
- Excellent verbal and written communication skills; confident representing the brand internally and externally
- Ability to travel between 25-50% based on our annual calendar
- Comfort with the ambiguity inherent in a fast-paced startup environment
Preferred Skills:
- Experience in healthcare, HR tech, benefits, or regulated industries
- Familiarity with platforms like Salesforce, Splash, Asana, Slack and Zoom
- Understanding of account-based marketing (ABM) or regional field enablement
- Experience leading B2B webinars on Zoom
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $115,000 USD per year
Benefits:
- Health and wellness benefits
- Retirement savings plans
- Short-term incentives
- Long-term incentives
- Parental leave
- Family-forming assistance
- Competitive compensation package
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary depending on confirmed job-related skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare, specifically focused on fertility and family-building services
Company Size: 201-500 employees (as of 2025)
Founded: 2016
Company Description:
- Carrot Fertility is the leading global fertility and family-building platform, providing care for everyone, everywhere
- Trusted by more than a thousand multinational employers, health plans, and health systems
- Dedicated to expanding access and improving outcomes through compassionate, personalized, and inclusive support
Company Specialties:
- Fertility
- Employee benefits
- Fertility benefits
- Healthcare
- Fertility coverage
- Diversity, inclusion, and global fertility
Company Website: carrotfertility.com
ASSUMPTION: Carrot Fertility is a well-established company in the healthcare industry, with a strong focus on innovation and improving access to fertility and family-building services.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and leadership opportunities
Reporting Structure: This role does not have direct reports but will collaborate with various internal stakeholders and external partners
Work Arrangement: Remote, with 25-50% travel required for events and onsite experiences
Growth Opportunities:
- Potential to take on more responsibility and leadership as the company grows
- Opportunities to collaborate with and learn from various internal teams and external partners
- Chance to make a significant impact on the company's event strategy and overall success
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote, with a headquarters in West Des Moines, Iowa
Office Location(s): 2829 Westown Parkway, Suite 100, West Des Moines, Iowa 50266, US
Geographic Context:
- Carrot Fertility serves a global client base, with a strong focus on the United States
- The company's remote work environment allows for flexibility and work-life balance
- The headquarters in West Des Moines, Iowa, offers a midwestern, family-friendly atmosphere
Work Schedule: Full-time, with the expectation of working standard business hours and being available for events and onsite experiences as needed
ASSUMPTION: The remote work environment and flexible work arrangement provide applicants with the opportunity to balance their personal and professional lives while working for a dynamic and innovative company.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the executive team
Key Assessment Areas:
- Event marketing experience and strategic mindset
- Data-driven approach and ability to analyze and report on event performance
- Cross-functional collaboration and communication skills
- Adaptability and comfort with ambiguity in a fast-paced startup environment
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Carrot Fertility's mission and values
- Prepare for behavioral interview questions that focus on your event marketing experience and problem-solving skills
ATS Keywords: Event marketing, B2B SaaS, healthcare, fertility, family-building, pipeline generation, ROI, Salesforce, cross-functional collaboration, project management, ambiguity management
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's event marketing experience, strategic mindset, and ability to work effectively in a cross-functional and dynamic environment.
🛠️ Tools & Technologies
- Salesforce
- Splash
- Asana
- Slack
- Zoom
ASSUMPTION: Familiarity with these tools and technologies is likely required or preferred for this role, as they are integral to Carrot Fertility's operations and event management processes.
👔 Cultural Fit Considerations
Company Values:
- Compassionate and personalized care
- Inclusive and diverse approach to fertility and family-building services
- Innovation and continuous improvement
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and comfortable with ambiguity in a fast-paced startup environment
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment, and are you comfortable with ambiguity?
- Can you demonstrate a strong track record of generating pipeline and aligning events to measurable revenue goals?
- Are you able to work effectively with various internal teams and external partners to bring events to life?
ASSUMPTION: Carrot Fertility values candidates who are adaptable, data-driven, and able to work effectively in a collaborative and cross-functional environment.
⚠️ Potential Challenges
- The role requires a significant amount of travel (25-50% of the time)
- The fast-paced startup environment may present challenges in terms of work-life balance and adaptability
- The role involves working with various internal teams and external partners, which may require strong communication and project management skills
- The role requires a strong focus on generating measurable results and aligning events with commercial goals, which may present challenges in terms of performance expectations and pressure
ASSUMPTION: While this role presents numerous opportunities for professional growth and development, it also comes with its own set of challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to other event marketing positions in B2B SaaS or healthcare companies, but with a focus on the fertility and family-building industry
- Unlike some event marketing roles, this position requires a significant amount of travel (25-50% of the time)
- Compared to other mid-level marketing roles, this position offers the opportunity to make a significant impact on the company's event strategy and overall success
ASSUMPTION: While this role shares similarities with other event marketing positions, its focus on the fertility and family-building industry and the requirement for significant travel set it apart from other comparable roles.
📝 Sample Projects
- Planning and executing a large-scale fertility conference, including securing speakers, managing logistics, and driving attendance and engagement
- Developing and implementing a targeted account-based marketing (ABM) strategy for a key client, including tailored event experiences and follow-up campaigns
- Creating and executing a series of regional networking events focused on building relationships with healthcare providers and industry stakeholders
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role, as well as the opportunity to make a significant impact on the company's event strategy and overall success.
❓ Key Questions to Ask During Interview
- Can you describe the company's event strategy and how this role fits into that overall vision?
- How does Carrot Fertility measure the success of its events, and how will my performance be evaluated in this role?
- What opportunities are there for professional growth and development within the company, and specifically within the marketing department?
- How does Carrot Fertility support work-life balance for its employees, particularly for those in remote or hybrid roles?
- Can you provide an example of a successful event that Carrot Fertility has hosted, and what made it so effective?
ASSUMPTION: Asking these questions will help you better understand the company's event strategy, performance expectations, and opportunities for professional growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight your relevant event marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Carrot Fertility's mission and values, and how your skills and experience make you a strong fit for the role
- Prepare for behavioral interview questions that focus on your event marketing experience and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
