📌 Core Information
🔹 Job Title: Event Marketing Manager
🔹 Company: Window Nation
🔹 Location: San Marcos, TX
🔹 Job Type: Manager
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing event planning and execution to build brand awareness and drive lead generation
- Identifying, negotiating, and attending various events to generate qualified sales leads
- Managing budgets, inventory, and approved budget
- Exceeding sales lead quotas based on established KPIs
- Recruiting, hiring, training, and managing an event team
- Partnering with branch operations, marketing, and sales to grow brand presence
- Tracking and reporting event metrics to evaluate team and individual performance
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong leadership skills to manage events and teams effectively.
📋 Key Responsibilities
✅ Identify, develop, and own event-based marketing initiatives to generate qualified sales leads
✅ Identify, negotiate, and attend various events with the goal of lead generation within the full geographical market area
✅ Manage budget forecasting, inventory management, and maintain approved budget
✅ Exceed sales lead quotas based upon established KPIs
✅ Recruit, hire, train, and manage event team to deliver an incredible event experience for employees and customers
✅ Manage event representative schedules to ensure the event calendar is staffed for success
✅ Partner with branch operations, marketing, and sales to grow strong brand presence within the market
✅ Track and report event metrics to evaluate event team and individual performance
✅ Required travel up to 40% and work weekends and/or evenings to support scheduled events
ASSUMPTION: This role involves frequent travel, working non-standard hours, and managing a team to ensure successful event execution.
🎯 Required Qualifications
Education: High school diploma or GED
Experience: 2+ years in a customer-facing leadership position
Required Skills:
- Ability to lift up to 50 pounds
- Ability to remain in a stationary position for up to 6 hours during events
- Valid driver's license and driving record that meets company's insurance requirements
- Ability to drive a box truck
Preferred Skills:
- Associates degree
- Experience in event marketing, field marketing, sales, or lead generation
- Strong negotiation, recruiting, and training skills
- Self-starter with ability to manage and develop others
- Ability to handle multiple priorities at one time
- Strong planning and organizational skills, including attention to detail
- Proficiency using Microsoft Office Suite
- Ability to work in a fast-paced, high-energy, team-oriented environment
- Excellent verbal and written communication skills
ASSUMPTION: While an associates degree is preferred, Window Nation will consider candidates with relevant experience and strong leadership skills.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 a year
Benefits:
- Extensive bonus potential based on performance
Working Hours: Full-time, with required travel up to 40% and work on weekends and/or evenings
ASSUMPTION: The salary range provided is based on industry standards for an Event Marketing Manager with 2-5 years of experience in the construction industry.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically window replacement and home improvement
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and career advancement
Founded: 2006, with over 15 years of experience in the industry
Company Description:
- Third-generation window replacement experts providing homeowners with replacement windows for over fifteen years
- Proudly family-owned and operated, with 22 showrooms across the country
- Committed to providing exceptional customer service and high-quality products
Company Specialties:
- Windows
- Doors
- Vinyl windows
- Home improvement
- Window replacement
Company Website: http://www.windownation.com
ASSUMPTION: Window Nation's family-owned background and commitment to customer service create a strong company culture focused on employee growth and success.
📊 Role Analysis
Career Level: Mid-level management, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Department and may have supervisory responsibilities over event team members
Work Arrangement: On-site, with required travel up to 40% and work on weekends and/or evenings
Growth Opportunities:
- Potential career advancement within the Marketing Department or other departments within the company
- Opportunities to gain experience in event planning, team management, and lead generation
- Chance to work with and learn from experienced professionals in the industry
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the company and gain valuable experience in event marketing and management.
🌍 Location & Work Environment
Office Type: On-site, with required travel up to 40% and work on weekends and/or evenings
Office Location(s): San Marcos, TX
Geographic Context:
- San Marcos is located in the Austin-San Antonio corridor, providing easy access to major cities and attractions
- The area offers a mix of urban and rural environments, with a growing population and diverse culture
- San Marcos is home to Texas State University, providing a vibrant and energetic atmosphere
Work Schedule: Full-time, with required travel up to 40% and work on weekends and/or evenings
ASSUMPTION: The required travel and work on weekends and/or evenings may present challenges for some candidates, but the opportunity to work in a dynamic and growing industry may outweigh these considerations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Event planning and management skills
- Lead generation strategies and techniques
- Team management and leadership abilities
- Adaptability and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Highlight relevant event planning, marketing, or sales experience in your resume
- Tailor your cover letter to emphasize your skills and enthusiasm for event marketing
- Prepare examples of successful events you've planned or managed and the results you achieved
- Research Window Nation's company culture and values to demonstrate your fit with the organization
ATS Keywords: Event Planning, Lead Generation, Team Management, Customer Experience, Organizational Skills, Attention to Detail, Negotiation Skills, Recruiting Skills, Training Skills, Self-Starter, Microsoft Office Suite, Communication Skills
ASSUMPTION: Applicants should focus on demonstrating their event planning and management skills, as well as their ability to work effectively in a team and manage multiple priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event planning and management software (e.g., Cvent, Eventbrite, etc.)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot, etc.)
ASSUMPTION: Familiarity with Microsoft Office Suite and event planning software is essential for this role, while experience with CRM software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Family-owned and operated
- Customer-focused
- Growth-oriented
- Team-driven
Work Style:
- Fast-paced and high-energy
- Collaborative and team-oriented
- Adaptable and problem-solving focused
- Results-driven and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, high-energy environment?
- Are you comfortable working on weekends and/or evenings as needed?
- Do you have strong leadership and team management skills?
- Are you results-driven and goal-oriented?
ASSUMPTION: Candidates who are comfortable working in a fast-paced environment, have strong leadership skills, and are results-driven will likely be a good fit for Window Nation's culture.
⚠️ Potential Challenges
- Required travel up to 40% and work on weekends and/or evenings may present scheduling conflicts or personal challenges
- Managing a team and ensuring successful event execution may require strong leadership and communication skills
- Meeting sales lead quotas based on established KPIs may present performance-based challenges
- Adapting to a fast-paced, high-energy work environment may present initial challenges for some candidates
ASSUMPTION: While these challenges exist, Window Nation offers a dynamic and growing industry, as well as opportunities for career advancement and growth.
📈 Similar Roles Comparison
- Event Marketing Manager vs. Event Coordinator: The Event Marketing Manager role involves more strategic planning, team management, and lead generation, while the Event Coordinator role focuses more on tactical event execution and logistics
- Event Marketing Manager vs. Field Marketing Manager: Both roles involve event planning and management, but the Field Marketing Manager role may focus more on regional or local market-specific strategies and execution, while the Event Marketing Manager role may have a broader, company-wide focus
- Career Path: Event Marketing Manager → Senior Event Marketing Manager → Director of Event Marketing → Vice President of Marketing
ASSUMPTION: The Event Marketing Manager role offers a clear career path for growth and advancement within the company and the industry.
📝 Sample Projects
- Planning and executing a successful trade show or home show, generating a significant number of qualified sales leads
- Managing a team of event representatives to deliver an exceptional customer experience at multiple events simultaneously
- Developing and implementing a strategic event marketing plan that exceeds established KPIs and contributes to overall company growth
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and execution aspects of the Event Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the typical event calendar and how it is managed?
- How does the event team collaborate with other departments, such as branch operations, marketing, and sales?
- What opportunities exist for growth and advancement within the company?
- How does Window Nation support work-life balance for employees, particularly those in on-site roles with required travel?
- Can you provide examples of successful event marketing campaigns and their results?
ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event planning, marketing, or sales experience
- Write a cover letter emphasizing your skills and enthusiasm for event marketing
- Prepare examples of successful events you've planned or managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
