Event Marketing Manager (FTC)

## 📌 Core Information 🔹 Job Title: Event Marketing Manager (FTC) 🔹 Company: dmg events 🔹 Location: Kensington, London 🔹 Job Type: Full-time 🔹 Category: Marketing & Communications 🔹 Date Posted: 2025-06-19T11:11:11.000Z 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site/Hybrid ## 🚀 Job Overview Key aspects of this role include: - Designing and executing integrated marketing campaigns tailored to the localised market. - Aligning campaigns with international strategies, focusing on sponsor and attendee engagement. - Developing and maintaining a marketing plan covering all phases of the event cycle. - Localizing global campaigns to suit the cultural, linguistic, and business nuances of the market. - Managing the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels. - Expanding beyond language to include culturally tailored visual elements, narratives, and messaging specific to the localised energy market sensitivities. - Leveraging trending local platforms like LINE and X more extensively for engaging with local audiences. - Promoting and managing unique event features such as the Future Leaders Networking Breakfast, Women in Energy Networking, and the Official Welcome Reception to the local market to ensure attendance. - Designing marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event. - Collaborating with sales teams to generate exhibitor and sponsorship leads. - Working with conference production to develop content-led campaigns around event themes. - Partnering with digital, content, and PR teams to create integrated campaigns that deliver measurable results. - Utilizing market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging. - Implementing real-time performance tracking and optimizing campaigns based on actionable insights. - Regularly assessing attendee feedback and campaign data to inform future strategies. - Collaborating with the data team to create a cyclical data strategy. - Analyzing and segmenting audience data to maximise engagement and ROI. - Localising content creation, including brochures, email campaigns, and social media posts. - Supervising translations and ensuring consistency in tone and messaging across all communications. - Working with graphic design teams to develop culturally relevant visual content. - Leverage trending local platforms like LINE and X more extensively for engaging with local audiences. - Networking & Engagement Plans - Promoting and managing unique event features such as the Future Leaders Networking Breakfast, Women in Energy Networking, and the Official Welcome Reception to the local market to ensure attendance. - Designing marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event. - Collaborating with sales teams to generate exhibitor and sponsorship leads. - Working with conference production to develop content-led campaigns around event themes. - Partnering with digital, content, and PR teams to create integrated campaigns that deliver measurable results. - Utilizing market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging. - Implementing real-time performance tracking and optimizing campaigns based on actionable insights. - Regularly assessing attendee feedback and campaign data to inform future strategies. - Collaborating with the data team to create a cyclical data strategy. - Analyzing and segmenting audience data to maximise engagement and ROI. - Localising content creation, including brochures, email campaigns, and social media posts. - Supervising translations and ensuring consistency in tone and messaging across all communications. - Working with graphic design teams to develop culturally relevant visual content. - Leverage trending local platforms like LINE and X more extensively for engaging with local audiences. - Key Assessment Areas - Campaign Development & Execution - Performance Metrics & Reporting - Stakeholder Collaboration - Data-Driven Strategy - Localized Content Creation - Networking & Engagement Plans - Key Skills Required - Strategy development and critical path analysis. - Database utilization for direct marketing campaigns. - Management of mobile apps and online registration systems. - People management skills. - Website user experience optimization. - Budget management across various marketing channels. - Proficiency in MS Office Suite. - Excellent interpersonal, negotiation, and relationship-building skills. - Attention to detail. - Experience with email service providers (ESP) for email campaigns. - Behavioural Competencies - Strong leadership and time management skills. - Professionalism and reliability. - Teamwork and collaboration. - Self-Assessment Questions - How do you align your personal work style with the company's mission and values? - How do you ensure that your communication and content creation align with the local market's cultural sensitivities and business nuances? - How do you balance the need for global consistency with the requirement for localised content and messaging? - How do you prioritize and manage multiple projects and deadlines effectively? - How do you collaborate with cross-functional teams to deliver integrated marketing campaigns? - How do you measure and optimize campaign performance using data and analytics? - How do you adapt your marketing strategies based on feedback and changing market conditions? - ASSUMPTIONS - Explicitly state assumptions about the job overview with clear reasoning: The role of Event Marketing Manager (FTC) at dmg events involves designing and executing integrated marketing campaigns tailored to the localised market, with a focus on local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role encompasses traditional and innovative marketing approaches, with a primary goal of increasing reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR. The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives. ## 📊 Company Context 🔹 Industry: Events Services 🔹 Company Size: Mid-size (501-1,000 employees) 🔹 Founded: 1989 🔹 Company Description: At dmg events, we understand that rapidly evolving markets are pushing organizations to rethink their growth strategies, expand globally and form new partnerships. As a leading organizer of face-to-face events and a publisher of information services, our mission is to facilitate and accelerate this transformation by providing direct access to new markets, inspiration and leadership, innovative products and valuable business opportunities. With a global footprint spanning more than 20 countries and organizing over 95 large-scale events annually, dmg events is a trusted global leader in the events industry. Each year, we attract more than 425,000 professionals, delivering world-class events such as Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX and The Saudi Food Show. With 13 offices worldwide, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore and India, dmg events maintains a local presence to better serve our customers and build stronger relationships. Our rapid growth is a testament to our ability to geo-adapt strong brands, form mutually beneficial partnerships and align our events with market demands. For more information, visit [www.dmgevents.com](http://www.dmgevents.com). Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, [www.dmgt.co.uk](http://www.dmgt.co.uk). 🔹 Company Specialties: - Exhibitions - Conferences - B2B Opportunities - Global Network - Marketing Expertise - Large Scale Events - Connecting People - Creating Communities - Facilitating Business - Trade Show 🔹 Company Website: [Website URL](http://www.dmgevents.com) ## 📈 Role Analysis 🔹 Career Level: Career Level - Reporting to the Marketing Director 🔹 Reporting Relationship: Reports to the Marketing Director 🔹 Work Arrangement: Hybrid - Combination of on-site and remote work 🔹 Growth Opportunities: - Potential for career progression within the marketing department - Exposure to global events and industry trends - Opportunities to work with diverse teams and stakeholders - Scope for creative problem-solving and innovative thinking 🔹 Key Skills Required: - Campaign Development & Execution - Performance Metrics & Reporting - Stakeholder Collaboration - Data-Driven Strategy - Localized Content Creation - Networking & Engagement Plans 🔹 Key Assessment Areas: - Campaign Development & Execution - Performance Metrics & Reporting - Stakeholder Collaboration - Data-Driven Strategy - Localized Content Creation - Networking & Engagement Plans 🔹 Assumptions: - Explicitly state assumptions about the role analysis specific to this field: The role of Event Marketing Manager (FTC) at dmg events involves designing and executing integrated marketing campaigns tailored to the localised market, with a focus on local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role encompasses traditional and innovative marketing approaches, with a primary goal of increasing reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR. The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives. ## 📝 Location & Work Environment 🔹 Office Type: Office - Located in Kensington, London 🔹 Office Location(s): - Kensington, London 🔹 Geographic Context: - Office located in the Kensington area of London, a primarily residential district known for its high-end properties and close proximity to Hyde Park and Kensington Gardens. - The area is well-connected, with easy access to central London and other major business districts. - The office location provides a convenient base for commuting and accessing local amenities and cultural attractions. 🔹 Work Schedule: - Standard full-time work schedule, with flexibility for remote work as needed. 🔹 Interview Opportunities: - Networking with local professionals and industry peers in the Kensington area and beyond. - Exploring local cultural attractions and amenities. - Potential for remote work and virtual collaboration with global teams. ## 📢 Next Steps for Applicants 🔹 To apply for this position: - Submit your application through [this link](https://job-boards.greenhouse.io/dmgevents/jobs/6997774). - Follow any concrete preparation steps related to resume customization and cover letter suggestions provided in the application process. 🔹 Concrete preparation step related to resume customization: - Highlight your relevant marketing experience, especially in event marketing and campaign development. - Emphasize your understanding of localised marketing and cultural sensitivity. - Showcase your ability to manage budgets, collaborate with cross-functional teams, and analyze campaign performance. 🔹 Concrete preparation step related to cover letter suggestions: - Tailor your cover letter to the specific requirements of the role, emphasizing your fit for the localised marketing approach. - Explain how your advanced English language proficiency will contribute to effective communication and campaign execution. - Describe your experience with data-driven strategy and performance metrics. 🔹 ATS Keywords: - Event Marketing, Localised Marketing, Campaign Development, Performance Metrics, Stakeholder Collaboration, Data-Driven Strategy, Localized Content Creation, Networking & Engagement Plans 🔹 ASSUMPTIONS - Explicitly state assumptions about the application process specific to this company/industry: The application process for the Event Marketing Manager (FTC) position at dmg events involves submitting an application through the provided link, with the potential for additional concrete preparation steps related to resume customization and cover letter suggestions. The ATS keywords provided are intended to guide applicants in tailoring their resumes and cover letters to the specific requirements of the role. The assumptions explicitly stated are based on the job description and the company's focus on localised marketing and data-driven strategy.