Event Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Event Marketing Manager (m/w/d)

🔹 Company: Foodguide

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Independently conceptualizing, organizing, and executing trade show appearances and side events
• Representing the brand at events and engaging with partners
• Continuously optimizing event strategies based on KPIs and budgets
• Collaborating with marketing and design departments for consistent branding

ASSUMPTION: This role requires a strong focus on event planning and execution, with a significant portion of time spent on travel and on-site management.

📋 Key Responsibilities

✅ Independently conceptualize, organize, and execute trade show appearances and side events from initial idea to successful implementation

✅ Serve as the main point of contact for gastronomic partners, fostering networks and identifying sales opportunities

✅ Represent the brand at events, including public speaking engagements, networking with industry professionals, and partner collaborations

✅ Negotiate with service providers and gastronomic partners, including monetary actions and sponsorship packages

✅ Develop marketing concepts for events, such as newsletters for gastronomes and collaborative actions with partners

✅ Evaluate events, optimize strategies, and monitor KPIs and budgets

✅ Collaborate closely with marketing and design departments to ensure consistent branding at events

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Completed education or degree in event management, marketing, or communication

Experience: Proven experience in event and account management

Required Skills:

• Excellent communication and negotiation skills
• Strong organizational skills and the ability to work independently
• Creativity and a keen eye for brand communication and target audience engagement
• Analytical thinking and a keen sense for cost efficiency and successful negotiations
• Team player mentality with a problem-solving approach and the ability to maintain a calm demeanor under stress

Preferred Skills:

• Fluency in German and English
• Experience in the food industry or related fields

ASSUMPTION: Candidates with experience in event management and a strong understanding of the food industry will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €55,000 per year, depending on experience

Benefits:

• Creative, flexible, and motivated team with flat hierarchies and quick decision-making
• Opportunity to significantly contribute to the success of the event strategy and further develop it
• Unlimited holiday regulation for flexible vacation days
• Flexible working hours and the option for remote work
• Company laptop and phone
• Attractive loft office located in Sternschanze

Working Hours: Full-time (40 hours per week), with flexible hours and the option for remote work

ASSUMPTION: The salary range is based on industry standards for event marketing managers with 2-5 years of experience in the food industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on the food industry and social media marketing

Company Size: 11-50 employees, providing a dynamic and agile work environment

Founded: 2015, with a mission to connect foodies with the perfect food matches

Company Description:

• Foodguide is a collective of food blogs across Germany, Austria, Switzerland, and other European countries
• Acts as a social media magazine for gastronomy and food brands, with a reach of approximately 2 million food enthusiasts
• Offers various formats for its community and partners, continuously innovating to engage its audience

Company Specialties:

• Social network and startup focused on the foodtech and food industry
• Software and mobile app development

Company Website: https://www.thefoodguide.de

ASSUMPTION: Foodguide's focus on the food industry and social media marketing provides unique opportunities for growth and innovation in the event marketing space.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: This role reports directly to the marketing department and collaborates closely with design and other relevant teams

Work Arrangement: Hybrid, with 3 office days per week and the option for remote work

Growth Opportunities:

• Expanding event management skills and experience
• Developing leadership and team management abilities
• Gaining exposure to various aspects of marketing and branding

ASSUMPTION: This role offers significant growth potential for candidates eager to develop their event management and marketing skills.

🌍 Location & Work Environment

Office Type: Attractive loft office located in Sternschanze, Hamburg

Office Location(s): Schulterblatt 58, Hamburg, 20357, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, with a vibrant cultural scene and a strong focus on the food and beverage industry
• The Sternschanze neighborhood is known for its creative and entrepreneurial spirit, providing an ideal environment for a marketing-focused role
• Hamburg's central location in Europe makes it an excellent base for event management and travel

Work Schedule: Full-time, with flexible hours and the option for remote work

ASSUMPTION: The hybrid work arrangement and central office location in Hamburg provide an optimal balance between collaboration and flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Event planning and management skills
• Communication and negotiation abilities
• Creativity and problem-solving
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight relevant event management and marketing experience
• Demonstrate your understanding of the food industry and Foodguide's mission
• Prepare examples of successful events you've managed and the outcomes you achieved

ATS Keywords: Event planning, event management, trade shows, side events, gastronomic partners, networking, sales opportunities, marketing concepts, KPIs, budgets, branding, collaboration, problem-solving

ASSUMPTION: Foodguide's hiring process is likely to focus on assessing candidates' event management skills, communication abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Event management software (e.g., Cvent, Eventbrite, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Microsoft Office Suite or equivalent
• Social media management tools (e.g., Hootsuite, Buffer, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferred platforms and the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced
• Flexible and adaptable
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you approach event planning and management, and can you provide examples of your past successes?
• How do you balance creativity and innovation with practical considerations, such as budget and timeline constraints?
• How do you handle stress and maintain a calm demeanor in high-pressure situations, such as event crises or negotiations?

ASSUMPTION: Foodguide values candidates who are creative, adaptable, and results-driven, with a strong focus on customer satisfaction and continuous improvement.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with tight deadlines and budgets
• Travel requirements, including frequent on-site event management
• Navigating the dynamic and fast-paced nature of the food industry
• Adapting to the unique cultural and linguistic nuances of various European markets

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Event Marketing Manager vs. Event Coordinator: The former role typically involves more strategic planning and leadership, while the latter focuses more on tactical event execution
• Event Marketing Manager vs. Marketing Manager: The former role is more specialized in event management, while the latter oversees the broader marketing strategy
• Career progression: Event Marketing Manager → Senior Event Marketing Manager → Event Marketing Director

ASSUMPTION: This role offers a clear career progression path within the marketing department, with opportunities for growth and development in event management and marketing.

📝 Sample Projects

• Planning and executing a successful trade show appearance, including booth design, staffing, and lead generation
• Developing and implementing a targeted marketing campaign to promote an upcoming event, including social media, email marketing, and influencer partnerships
• Negotiating with service providers and gastronomic partners to secure favorable terms and maximize event ROI

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by an Event Marketing Manager at Foodguide.

❓ Key Questions to Ask During Interview

• Can you describe the company's event strategy and how this role fits into it?
• How does the marketing department collaborate with other teams, such as design and sales?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance, particularly for employees with travel requirements?

ASSUMPTION: These interview questions help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant event management and marketing experience
• Prepare examples of successful events you've managed and the outcomes you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.