📌 Core Information
🔹 Job Title: Event Marketing Representative
🔹 Company: Techtronic Industries Inc. (TTI)
🔹 Location: Remote Saskatchewan (Saskatoon, SK)
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Implementing mid-market strategy involving work, shop, and learn verticals
- Organizing and executing large events, IC counter day selling executions, and trade school engagement
- Maximizing brand impressions and POS within your own territory
- Collaborating with territory managers and TR NARs to drive sales and event day impressions
- High energy, adaptability, and strong presentation skills
ASSUMPTION: This role requires a balance of independent work and team collaboration, with a focus on driving brand awareness and sales through strategic event marketing.
📋 Key Responsibilities
✅ Implement and execute mid-market strategy involving work, shop, and learn verticals
✅ Organize and execute large events, IC counter day selling executions, and trade school engagement
✅ Maximize brand impressions and POS within your own territory
✅ Collaborate with territory managers and TR NARs to drive sales and event day impressions
✅ Create longstanding relationships with trade school partners to deliver training sessions
✅ High energy and ability to engage with prospective customers and end-users
✅ Ability to organize and adapt to varying challenges
✅ Learn and perfect product pitches for various marketing executions
✅ Travel to markets requiring help in planning and executing above
✅ Possess a high level of product knowledge and understand applications to communicate value and productivity
✅ Continuing focus on improving selling skills to help close deals during sales days
ASSUMPTION: This role involves a mix of strategic planning, event execution, and sales, with a focus on driving brand awareness and revenue growth.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent industry experience
Experience: 1-2 years’ experience in sales or related field (benefit)
Required Skills:
- Proficiency in computer skills and Microsoft Office applications
- Exemplary presentation skills
- Valid driver’s license and clean driver’s abstract
Preferred Skills:
- Experience in event marketing or a related field
- Fluency in French (asset)
ASSUMPTION: While a bachelor's degree and 1-2 years of experience are preferred, the company may consider candidates with equivalent industry experience.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 CAD per year (based on industry standards for entry-level marketing roles in Canada)
Benefits:
- Extensive health benefits, including vision and dental care
- Retirement Savings Plan with Employer Matching Contributions
- Competitive Base Salary
- Company vehicle, iPhone, and laptop
- Paid time off and employee discount programs
- Annual $500 Wellness Program allowance
Working Hours: Full-time, 40 hours per week (with travel requirements)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Canada. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Power Tools, Accessories, and Hand Tools)
Company Size: 501-1,000 employees (mid-size)
Founded: 1985 (headquarters in Charlotte, NC, USA)
Company Description:
- TTI is a world-class leader in power tools, accessories, hand tools, outdoor power equipment, as well as floor care & cleaning
- Focuses on end-users in the industrial, construction, and infrastructure sectors, as well as DIYers in home improvement, repair, and maintenance
- Powerful brand portfolio includes MILWAUKEE, RYOBI, AEG, HART, KANGO, HOOVER, ORECK, and VAX
Company Specialties:
- Power tools
- Accessories
- Hand tools
- Outdoor power equipment
- Floor care & cleaning
Company Website: TTI Careers Canada
ASSUMPTION: TTI is a well-established company with a strong global presence and a diverse range of products. This role offers an opportunity to work for a global leader in the power tools industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports to the Marketing Manager or similar role
Work Arrangement: On-site with travel requirements (remote work may be available for specific tasks)
Growth Opportunities:
- Potential career progression within the marketing department or other departments within TTI
- Opportunities to work on various marketing campaigns and events, gaining diverse experience
- Chance to work with and learn from experienced marketing professionals
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: On-site with remote work options for specific tasks
Office Location(s): Remote Saskatchewan (Saskatoon, SK)
Geographic Context:
- Saskatoon is the largest city in the Canadian province of Saskatchewan, with a population of approximately 300,000
- Saskatoon has a humid continental climate, with warm summers and cold, snowy winters
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational facilities
Work Schedule: Full-time, 40 hours per week (with travel requirements)
ASSUMPTION: The work environment for this role is on-site, with remote work options for specific tasks. The geographic context of Saskatoon offers a mix of urban and outdoor recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager
- Final interview with the marketing team or other stakeholders
Key Assessment Areas:
- Presentation skills and ability to engage an audience
- Event planning and execution skills
- Sales and customer engagement skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a presentation or pitch demonstrating your understanding of the role and your ability to drive brand awareness and sales
- Research TTI and the Milwaukee brand to show your enthusiasm and understanding of the company
ATS Keywords: Event marketing, sales, brand awareness, product knowledge, presentation skills, team collaboration, adaptability, trade shows, customer engagement, mid-market strategy, work, shop, learn verticals
ASSUMPTION: The application process for this role involves several interviews, with a focus on assessing presentation skills, event planning, and sales abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Event planning and management software (e.g., Eventbrite, Cvent)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and event planning positions, with a focus on Microsoft Office Suite and event management software.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Integrity
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on execution
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and able to handle varying challenges and priorities?
- Do you have strong communication and presentation skills, with the ability to engage an audience?
- Are you results-driven and focused on execution, with a proven track record of driving brand awareness and sales?
ASSUMPTION: TTI values a collaborative, adaptable, and results-driven work style, with a focus on strong communication and presentation skills.
⚠️ Potential Challenges
- Travel requirements may impact work-life balance
- Event planning and execution can be stressful and time-consuming
- Sales targets may be challenging to meet, requiring strong sales and customer engagement skills
- Adaptability and problem-solving skills are essential to succeed in this role
ASSUMPTION: This role involves travel requirements, event planning and execution, and sales targets, which may present challenges for some applicants.
📈 Similar Roles Comparison
- Event Marketing Representative vs. Event Coordinator: The former focuses more on driving brand awareness and sales, while the latter is more focused on event logistics and planning
- Event Marketing Representative vs. Marketing Coordinator: The former has a more specific focus on event marketing, while the latter has a broader range of marketing responsibilities
- Event Marketing Representative vs. Sales Representative: The former focuses more on event marketing and brand awareness, while the latter is more focused on direct sales and customer acquisition
ASSUMPTION: This role is similar to other event marketing and sales positions, but with a specific focus on driving brand awareness and sales through strategic event marketing.
📝 Sample Projects
- Planning and executing a large trade show or event, with a focus on driving brand awareness and sales
- Developing and delivering a product pitch for a specific marketing execution or event
- Creating a mid-market strategy involving work, shop, and learn verticals, with a focus on maximizing brand impressions and POS
ASSUMPTION: Sample projects for this role involve strategic event planning, product pitching, and mid-market strategy development, with a focus on driving brand awareness and sales.
❓ Key Questions to Ask During Interview
- Can you describe the typical event planning and execution process for this role?
- How does this role collaborate with other departments, such as sales and product management?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does this role support the overall marketing strategy and objectives for the Milwaukee brand?
- What opportunities are there for career growth and development within the marketing department or other departments within TTI?
ASSUMPTION: Key questions to ask during the interview focus on event planning and execution, collaboration with other departments, KPIs, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TTI careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a presentation or pitch demonstrating your understanding of the role and your ability to drive brand awareness and sales
- Research TTI and the Milwaukee brand to show your enthusiasm and understanding of the company
- Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
