Event Marketing Specialist

📌 Core Information

🔹 Job Title: Event Marketing Specialist

🔹 Company: Adaptive Security

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the planning and execution of various events, both in-person and virtual
• Managing event logistics, vendor communication, and onsite materials
• Collaborating with cross-functional teams to ensure event goals and messaging are aligned
• Executing pre-event promotion and post-event follow-up campaigns
• Tracking event performance using Salesforce and related tools

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure. It also demands a proactive approach to problem-solving and a willingness to learn about cybersecurity and tech.

📋 Key Responsibilities

✅ Supporting the planning and execution of in-person and virtual events, including conferences, field events, webinars, and third-party sponsorships

✅ Assisting with event logistics, including venue coordination, vendor communication, travel planning, shipping, and onsite materials

✅ Collaborating with cross-functional teams to ensure alignment on event goals, messaging, and audience strategy

✅ Helping execute pre-event promotion and post-event follow-up campaigns to maximize attendance and engagement

✅ Managing internal documentation and timelines to keep projects on track

✅ Tracking event performance using Salesforce and related tools; supporting lead uploads and basic ROI reporting

✅ Serving as a brand ambassador at select events, helping ensure a smooth, professional experience for attendees

ASSUMPTION: This role involves a significant amount of multitasking and requires strong communication skills to coordinate with various teams and vendors.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1–3+ years of experience in marketing or event coordination, ideally in a B2B environment

Required Skills:

• Excellent written and verbal communication skills
• Strong project coordination skills
• Comfortable juggling multiple projects and timelines in a fast-paced environment
• Detail-oriented and organized
• Collaborative and proactive
• Curious, resourceful, and excited to learn about cybersecurity and tech
• Willing to travel for events, including some evenings, weekends, and occasional holidays

Preferred Skills:

• Experience with Salesforce or similar CRM platforms
• Familiarity with event management software
• Basic knowledge of cybersecurity and tech industry trends

ASSUMPTION: While not explicitly stated, having experience with event management software and a basic understanding of cybersecurity and tech industry trends would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for entry-level marketing roles in New York)

Benefits:

• Equity in a high-upside, venture-backed business
• Premium healthcare, vision, and dental coverage
• Culture of excellence and collaborative environment

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM, Monday - Friday), with flexibility to work evenings, weekends, and occasional holidays as needed for events

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in New York. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity and B2B tech

Company Size: 51-200 employees (small to mid-sized company, offering a collaborative and agile work environment)

Founded: 2016 (established but still growing startup)

Company Description:

• Adaptive is a cybersecurity startup focused on stopping AI-powered cyberattacks
• Founded by proven entrepreneurs behind Attentive and TapCommerce
• Backed by a16z and the OpenAI Fund, with a $200B+ market to transform

Company Specialties:

• AI-driven attack simulations
• Automated threat triage
• Personalized security training

Company Website: https://www.adaptivesecurity.com/

ASSUMPTION: Adaptive Security is a growing startup with a strong focus on innovation and collaboration. Working here offers the opportunity to make a significant impact in a fast-paced environment.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role with opportunities for growth

Reporting Structure: Reports directly to the Director of Event Marketing

Work Arrangement: On-site, with flexibility to work remotely for some events

Growth Opportunities:

• Expanding event portfolio and increasing responsibilities
• Cross-functional collaboration and learning opportunities
• Potential career progression into senior event marketing or management roles

ASSUMPTION: This role offers a strong foundation for a career in event marketing, with opportunities for growth and learning within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for tech and cybersecurity industries
• Access to numerous networking opportunities and industry events
• Diverse and vibrant city with a rich cultural scene

Work Schedule: Standard business hours with flexibility to work evenings, weekends, and occasional holidays as needed for events

ASSUMPTION: Working in New York offers a dynamic and engaging environment for professionals in the tech and cybersecurity industries.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the event marketing team
• Final interview with the Director of Event Marketing
• Background check and reference check

Key Assessment Areas:

• Communication skills and ability to work well under pressure
• Organizational skills and attention to detail
• Problem-solving skills and proactive approach
• Understanding of event marketing principles and best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of cybersecurity and tech industry trends
• Showcase your ability to work well under pressure and manage multiple projects

ATS Keywords: Event Coordination, Project Management, Marketing, B2B Environment, Logistics Management, Salesforce, ROI Reporting, Brand Ambassadorship, Audience Engagement

ASSUMPTION: The interview process for this role will focus on assessing the candidate's organizational skills, attention to detail, and ability to work well under pressure in a fast-paced environment.

🛠️ Tools & Technologies

• Salesforce (CRM)
• Event management software (e.g., Cvent, Bizzabo)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)

ASSUMPTION: Familiarity with these tools is not required but would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Speed and precision
• High ownership and accountability
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic environment
• Focus on results and impact
• Opportunities for growth and learning

Self-Assessment Questions:

• Do you thrive in fast-paced, high-pressure environments?
• Are you detail-oriented and organized, with strong project management skills?
• Are you proactive, resourceful, and eager to learn about cybersecurity and tech?

ASSUMPTION: Adaptive Security values candidates who are proactive, detail-oriented, and eager to learn in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously
• Working evenings, weekends, and occasional holidays for events
• Keeping up with the fast-paced and ever-evolving cybersecurity industry
• Travel requirements for events

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a willingness to work flexible hours.

📈 Similar Roles Comparison

• Event Coordinator vs. Event Marketing Specialist: The latter role involves more strategic planning and collaboration with cross-functional teams, as well as a stronger focus on marketing and branding
• Cybersecurity industry context: This role is specific to the cybersecurity industry, which has unique challenges and opportunities compared to other tech industries
• Career path comparison: This role offers a strong foundation for a career in event marketing, with opportunities for growth and learning within the company

ASSUMPTION: This role is unique to the cybersecurity industry and offers a strong foundation for a career in event marketing.

📝 Sample Projects

• Planning and executing a major industry conference, including logistics, vendor management, and promotional campaigns
• Managing a series of customer roundtables, focusing on audience engagement and lead generation
• Supporting the planning and execution of a virtual webinar series, including speaker coordination and technical setup

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the event marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within the company, such as sales and product marketing?
• What opportunities are there for growth and learning within the event marketing team and the company as a whole?
• How does Adaptive Security support work-life balance for employees, especially when working evenings, weekends, and occasional holidays for events?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: These interview questions are designed to gain insight into the company culture, team dynamics, and opportunities for growth and learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills, demonstrating your understanding of cybersecurity and tech industry trends
• Prepare for the interview by researching Adaptive Security and the cybersecurity industry, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.