Event Marketing Specialist

📌 Core Information

🔹 Job Title: Event Marketing Specialist

🔹 Company: Channel Factory

🔹 Location: New York, NY, USA

🔹 Job Type: Hybrid (2-3 days in office)

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (with flexibility for remote work)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing US-based industry events and sponsorships
• Cross-functional collaboration with sales, partnerships, and leadership
• Vendor management, budgeting, and logistics for conferences and hosted events
• Brand representation and event ambassador duties
• Supporting broader brand marketing initiatives and strategic partnerships

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a strong focus on event marketing and communication skills.

📋 Key Responsibilities

✅ Own the planning, execution, and post-event analysis of all US-based industry events, sponsorships, client activations, and internal gatherings.

✅ Work cross-functionally with sales, partnerships, and leadership to align event strategy with business goals and audience engagement.

✅ Manage vendor relationships, budgets, timelines, and logistics for conferences and hosted events.

✅ Collaborate with content and design teams to develop event collateral, signage, swag, and branded materials.

✅ Track and measure the success of each event, capturing insights to improve performance and ROI.

✅ Support broader brand marketing initiatives, especially around tentpole moments and strategic partnerships.

✅ Represent the brand externally with confidence and professionalism, serving as an ambassador of Channel Factory at events.

✅ All additional duties as assigned.

ASSUMPTION: This role involves frequent travel for event execution and may require working non-standard hours during events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Event Management, or a related field.

Experience: 4-5 years of event marketing or experiential marketing experience, preferably in the media, ad tech, or digital marketing industry.

Required Skills:

• Proven event planning and execution skills
• Strong project management and vendor coordination skills
• Excellent communication and teamwork skills
• Ability to work independently and manage multiple events simultaneously
• Familiarity with CRM/project management platforms (e.g., Salesforce, HubSpot)

Preferred Skills:

• Experience with event marketing software (e.g., Cvent, Eventbrite)
• Knowledge of the media, ad tech, or digital marketing industry
• Fluency in additional languages

ASSUMPTION: A detail-oriented and proactive approach is crucial for success in this role, as is the ability to thrive under pressure and manage multiple events simultaneously.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for mid-level event marketing roles in New York City)

Benefits:

• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wi-Fi reimbursement
• NatureBox credit for snacks
• Work-life flexibility

Working Hours: Full-time (40 hours/week) with flexibility for remote work and non-standard hours during events

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube.

Company Size: 501-1,000 employees (as of 2025)

Founded: 2010, with headquarters in City of Industry, California, and global offices across 20+ cities/countries

Company Description:

• Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies.
• The company's platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels.
• Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results.

Company Specialties:

• Audience Analytics & Insights
• Brand Safety
• SaaS
• marketingandadvertising
• Digital Advertising
• Video Advertising
• Brand Suitability
• Media Buying
• YouTube Advertising
• Content Targeting
• AdTech
• Social Media Advertising
• Meta
• CTV
• TikTok
• Programmatic
• and Contextual Advertising

Company Website: channelfactory.com

ASSUMPTION: Channel Factory's focus on contextual suitability and brand safety sets it apart in the advertising industry, and its global presence offers opportunities for international collaboration and growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager, US.

Work Arrangement: Hybrid (2-3 days in the office, with flexibility for remote work)

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the company
• Opportunities to work on high-profile events and collaborate with cross-functional teams
• Chance to gain experience in a fast-growing, global technology company

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (with flexibility for remote work)

Office Location(s): 45 W 27th St, 12th floor, New York, NY 10001, US

Geographic Context:

• New York City is a major hub for the advertising and marketing industries, offering ample networking opportunities and industry events.
• The office is located in the Flatiron District, providing easy access to public transportation and various amenities.
• The city's vibrant culture and diverse population create a dynamic work environment.

Work Schedule: Full-time (40 hours/week) with flexibility for remote work and non-standard hours during events

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the Senior Marketing Manager, US
• Final interview with the VP of Marketing, US
• Background check and offer

Key Assessment Areas:

• Event planning and execution skills
• Communication and teamwork abilities
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills.
• Provide specific examples of successful events you've planned and executed, emphasizing your role and the outcomes.
• Demonstrate your understanding of Channel Factory's mission and how your skills align with the company's goals.

ATS Keywords: Event Planning, Marketing, Communications, Project Management, Vendor Coordination, Cross-Functional Collaboration, Detail-Oriented, Proactive, Calm Under Pressure, Clear Communicator, Team Player

ASSUMPTION: Channel Factory's interview process is designed to assess both your technical skills and cultural fit, ensuring you're the right candidate for the role and the company.

🛠️ Tools & Technologies

• CRM/project management platforms (e.g., Salesforce, HubSpot)
• Event marketing software (e.g., Cvent, Eventbrite)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable efficient event planning, execution, and management.

👔 Cultural Fit Considerations

Company Values:

• Diversity
• Collaboration
• Results-driven

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you possess strong problem-solving skills and the ability to adapt to changing circumstances?

ASSUMPTION: Channel Factory's strong start-up culture values diversity, collaboration, and results, making it an ideal fit for candidates who thrive in a fast-paced, dynamic environment and are comfortable working collaboratively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple events simultaneously and balancing competing priorities
• Working non-standard hours during events and managing event logistics
• Adapting to a fast-paced, dynamic work environment and maintaining a strong attention to detail
• Navigating a hybrid work arrangement and balancing in-office collaboration with remote work

ASSUMPTION: These challenges are inherent to the role and can be mitigated by strong project management skills, adaptability, and a proactive approach to event planning and execution.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on event marketing and cross-functional collaboration within a global technology company.
• Industry-specific context: The advertising and marketing industries are dynamic and fast-paced, requiring adaptability and strong communication skills.
• Career path comparison: This role offers opportunities for professional growth and development within the marketing department or other areas of the company.

ASSUMPTION: While this role shares similarities with other event marketing positions, its unique focus on contextual suitability and global collaboration sets it apart in the industry.

📝 Sample Projects

• Planning and executing a successful industry conference, including vendor management, logistics, and post-event analysis
• Developing and implementing a strategic event marketing plan to support a major product launch or company initiative
• Collaborating with cross-functional teams to create engaging event collateral, signage, and branded materials

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to hands-on execution and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the company's overall marketing strategy and business goals?
• What opportunities are there for professional growth and development within the marketing department or other areas of the company?
• How does Channel Factory support work-life balance and flexibility for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/8W23Whd47EaM3yqWEr2pkh/hybrid-event-marketing-specialist-in-new-york-at-channel-factory
• Tailor your resume and cover letter to highlight your event marketing experience and relevant skills.
• Prepare examples of successful events you've planned and executed, emphasizing your role and the outcomes.
• Research Channel Factory's mission and be ready to discuss how your skills align with the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.