📌 Core Information
🔹 Job Title: Event Marketing Specialist
🔹 Company: Medela
🔹 Location: McHenry, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Planning and executing field marketing campaigns to build relationships, drive awareness, and generate business opportunities
- Representing the Medela brand at industry events, conferences, and trade shows
- Collaborating with Medical Affairs, Marketing, Sales, and Industry Partners to achieve strategic initiatives within the conference/marketing budget
- Handling all aspects of event logistics, from initial planning through post-event evaluation
ASSUMPTION: This role requires a high level of organization, communication, and project management skills to successfully manage multiple events and projects simultaneously.
📋 Key Responsibilities
✅ Develop and manage comprehensive event project plans, including timelines, budgets, and logistics
✅ Serve as the main point of contact at trade shows, overseeing all required onsite setup and logistics
✅ Produce marketing materials including literature, signage, promotional emails, and manage inventory of reusable tradeshow items
✅ Coordinate with Medical Affairs and Marketing to align conference objectives and strategies
✅ Ensure compliance with all regulatory and company standards
✅ Negotiate contracts with vendors and service providers to secure the best arrangements within budget
✅ Manage relationships with external partners, including venues, suppliers, and contractors
✅ Develop and execute innovative tradeshow marketing strategies to promote the brand and generate leads
✅ Manage social media around marketing activities, including trade shows, webinars, and events
✅ Develop and manage event budgets, ensuring cost-effective use of resources
✅ Track event expenses and provide regular financial reports to stakeholders
✅ Document and share customer insights and lead information with internal teams
✅ Analyze and report on the success of trade show activities, including attendee engagement and lead generation
ASSUMPTION: This role may require occasional travel to event locations and flexibility in working hours, including evenings and weekends.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Event Management, or a related field
Experience: 3-5 years of experience in trade show management or event planning, preferably in the healthcare industry
Required Skills:
- Strong organizational and project management skills
- Excellent communication and negotiation abilities
- Ability to manage multiple projects, vendors, and logistics while maintaining attention to detail
- Strong interpersonal skills with the ability to build relationships both internally and externally
- Experience working with Salesforce or similar CRM tools
- Technical aptitude with the ability to translate complex concepts for event audiences
- Ability to work collaboratively with cross-functional teams across different time zones
- Proficiency in Microsoft Office Suite
Preferred Skills:
- Experience working with medical affairs or healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in medical affairs or healthcare industry may have an advantage in understanding the specific needs and regulations of this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 per year (Estimated based on industry standards for experience level and location)
Benefits:
- Competitive salary and bonus potential
- Comprehensive benefits plan
- 401K with match
- Money Purchas Plan
- 16-week Paid Parental Leave
- Generous PTO package, including paid holidays
Working Hours: Full-time, hybrid work arrangement with occasional travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on candidate's qualifications and company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1961
Company Description:
- Medela is a global leader in research-based breast milk feeding and baby products, healthcare solutions, and clinical education
- The company supports millions of moms, babies, patients, and healthcare professionals in more than 100 countries worldwide
- Medela is committed to providing equal employment opportunity to all persons regardless of race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDS status, marital or domestic partner status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law or ordinance
Company Specialties:
- Breast milk feeding and baby products
- Healthcare solutions
- Clinical education
Company Website: www.medela.com
ASSUMPTION: Medela's focus on research and innovation sets it apart in the medical equipment manufacturing industry, offering unique opportunities for growth and learning to employees.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Medical Affairs department and works closely with Marketing, Sales, and Industry Partners
Work Arrangement: Hybrid, with occasional travel required
Growth Opportunities:
- Potential to advance to senior roles within the marketing department or other functions within the organization
- Opportunities to work on diverse projects and events, gaining experience in various aspects of event planning and marketing
- possibility to collaborate with international teams and gain global exposure
ASSUMPTION: This role offers a unique blend of event planning, marketing, and project management responsibilities, providing a strong foundation for career growth within the organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): McHenry, Illinois, United States
Geographic Context:
- McHenry is a city in Illinois with a population of approximately 26,000 people
- The city is located about 45 miles northwest of Chicago, offering a mix of urban and suburban living
- McHenry is home to various industries, including manufacturing, healthcare, and retail
Work Schedule: Full-time, with occasional travel required for events
ASSUMPTION: The hybrid work arrangement and occasional travel requirements may appeal to candidates seeking a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Medical Affairs department and potential team members
- Background check and reference check
- Final offer and onboarding
Key Assessment Areas:
- Event planning and management skills
- Communication and negotiation abilities
- Project management and organizational skills
- Cultural fit and alignment with Medela's values
Application Tips:
- Highlight relevant event planning and marketing experience in your resume and cover letter
- Demonstrate your understanding of the healthcare industry and Medela's products and services
- Prepare examples of successful events you've planned or managed, emphasizing your problem-solving skills and attention to detail
ATS Keywords: Event Planning, Marketing, Trade Shows, Conference Management, Project Management, CRM, Salesforce, Medical Affairs, Healthcare Industry
ASSUMPTION: Tailoring your resume and cover letter to highlight relevant skills and experiences will increase your chances of success in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Salesforce or similar CRM tools
- Event planning software (e.g., Cvent, Eventbrite, etc.)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook, etc.)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily for event planning, marketing, and communication purposes.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Medela is committed to driving research and developing breakthrough innovations
- Quality: The company prioritizes high-quality products and services to meet the needs of its customers
- Collaboration: Medela fosters a culture of teamwork and collaboration to achieve its goals
Work Style:
- Medela values a balance between work and personal life, offering flexible work arrangements and generous benefits
- The company encourages continuous learning and professional development
- Medela promotes a diverse and inclusive work environment, welcoming employees from various backgrounds
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with multiple projects and deadlines?
- Are you comfortable working with a diverse range of stakeholders, both internally and externally?
- Do you possess strong organizational skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Medela's values and work style will be more likely to succeed and enjoy their role within the organization.
⚠️ Potential Challenges
- Occasional travel requirements may disrupt personal schedules and family time
- Managing multiple events and projects simultaneously can be stressful and demanding
- Working with various stakeholders may present communication and collaboration challenges
- Adapting to a hybrid work environment may require additional self-motivation and time management skills
ASSUMPTION: Prospective candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Event Coordinator vs. Event Marketing Specialist: Event Coordinators typically focus on logistics and vendor management, while Event Marketing Specialists concentrate on strategic planning, marketing, and lead generation
- Event Marketing Specialist vs. Marketing Manager: Marketing Managers oversee broader marketing strategies and campaigns, while Event Marketing Specialists specialize in event-specific marketing and planning
- Career Path: Event Marketing Specialist roles can serve as a stepping stone to senior marketing positions, event management roles, or other related careers within the organization
ASSUMPTION: Understanding the differences between related roles and the potential career paths can help candidates make informed decisions about their career growth and development.
📝 Sample Projects
- Planning and executing a successful annual Medela Symposium, including vendor management, speaker coordination, and on-site logistics
- Developing and implementing innovative marketing strategies for healthcare conferences, such as virtual or hybrid event options
- Collaborating with Medical Affairs to create engaging and informative content for conference attendees, such as product demonstrations, workshops, and panel discussions
ASSUMPTION: These sample projects highlight the diverse responsibilities and opportunities available to Event Marketing Specialists within the organization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with Medical Affairs, Marketing, Sales, and Industry Partners to achieve strategic initiatives?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Medela support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant event planning and marketing experience, as well as your understanding of the healthcare industry and Medela's products and services
- Prepare examples of successful events you've planned or managed, emphasizing your problem-solving skills and attention to detail
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
