Event Marketing Specialist

📌 Core Information

🔹 Job Title: Event Marketing Specialist

🔹 Company: EQ Bank | Equitable Bank

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and executing national events for various business units
• Building and maintaining relationships with external partners
• Managing event logistics and materials
• Providing operational support to the Manager, Event Marketing
• Assisting with corporate social responsibility events

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Experience in event planning is essential for success in this position.

📋 Key Responsibilities

✅ Assist in creating an annual nationwide event calendar

✅ Plan, coordinate, and execute the Bank’s involvement in conferences, trade shows, and self-hosted events

✅ Lead certain events and projects, such as education sessions, trade shows, virtual events, and annual golf tournaments

✅ Execute the Bank’s two largest public-facing initiatives: the Annual General Meeting and the annual industry Mortgage Professional Canada appreciation soiree

✅ Visit venues to plan layout, menu, stage design, and décor

✅ Coordinate event logistics, including registration and attendee tracking, presentation and materials support, research venues, negotiate and secure event spaces

✅ Foster and maintain strong relationships with external partners

✅ Organize and maintain inventory of event materials

✅ Attend large-scale events to ensure success and resolve any issues that may occur

✅ Act as a first point of contact to sales teams to ensure representatives are aware of upcoming events and their role

✅ Participate in the coordination of company events, such as The Holiday Party, Team Building, and Summer Party

✅ Support the Art Curator with the execution of the EDAA, including all event logistics related to the event

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure. The successful candidate will be able to manage multiple projects simultaneously and work well with tight deadlines.

🎯 Required Qualifications

Education: Post-secondary or college certification in Event or Hospitality planning preferred

Experience: Minimum of 2 years’ experience in event planning

Required Skills:

• Intermediate knowledge of Microsoft Office, including Word, Outlook, Excel, and PPT
• Excellent verbal and written communication skills, with the ability to build relationships
• Exceptional organizational and time management skills to work independently on multiple projects simultaneously
• Solid knowledge of event design, flow, and logistics
• Ability to present in front of large groups both internally and externally
• Must be able to lift up to 30 lbs. in situations of setup and/or supply deliveries
• Strong proactive mindset with the ability to work well with tight timelines

Preferred Skills:

• Fluency in French (an asset)

ASSUMPTION: Candidates with relevant experience in event planning and strong organizational skills will be well-suited for this role. Familiarity with the financial services industry would be an asset but is not required.

💰 Compensation & Benefits

Salary Range: $60,000 - $75,000 CAD per year (Based on industry standards for Event Marketing Specialists with 2-5 years of experience in Toronto)

Benefits:

• Competitive discretionary bonus
• Market-leading RRSP match program
• Medical, dental, vision, life, and disability benefits
• Employee Share Purchase Plan
• Maternity/Parental top-up while caring for your little one
• Generous vacation policy and personal days
• Annual professional development allowance and a comprehensive Career Development program

Working Hours: Full-time, hybrid role with flexibility to work evenings (15%), some weekends (10%), and travel nationally (10%) for onsite meetings when required

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically banking and lending

Company Size: 1,001-5,000 employees

Founded: 1970

Company Description:

• EQ Bank is a digital platform offered by Equitable Bank, Canada's Challenger Bank™
• EQ Bank has been named one of the top banks in Canada on the Forbes World's Best Banks list since 2021
• Equitable Bank serves more than 670,000 people across Canada through Equitable Bank and Concentra Bank

Company Specialties:

• Lending (Mortgages, Residential Lending, Commercial Lending, Reverse Mortgages, Insurance Lending, Equipment Leasing)
• Credit Union and Trust services
• Digital banking and personal finance

Company Website: http://www.eqbank.ca

ASSUMPTION: EQ Bank is a well-established financial institution with a strong focus on digital innovation and customer experience. This role offers the opportunity to work in a dynamic and growing environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Manager, Event Marketing

Work Arrangement: Hybrid, with flexibility to work remotely and on-site

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing department
• Opportunities to work on high-profile events and projects
• Access to professional development resources and training

ASSUMPTION: This role offers a unique opportunity to gain experience in event planning and marketing within the financial services industry. The successful candidate will have the chance to work on a variety of events and projects, contributing to the overall success of the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a focus on in-office collaboration and remote flexibility

Office Location(s): 30 St Clair Avenue West, Suite 700, Toronto, Ontario M4V 3A1, CA

Geographic Context:

• Toronto is the capital of the province of Ontario and the largest city in Canada
• Toronto is a multicultural city with a diverse range of neighborhoods and attractions
• The office is located in the heart of downtown Toronto, offering easy access to public transportation and amenities

Work Schedule: Full-time, with flexibility to work evenings, weekends, and travel as required

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, allowing for greater flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Event planning and organization skills
• Communication and interpersonal skills
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant event planning experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your event planning experience and how you've overcome challenges

ATS Keywords: Event Planning, Marketing, Logistics, Relationship Building, Microsoft Office, Time Management, Event Design, Event Execution, Event Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning skills, communication abilities, and cultural fit within the company. Demonstrating relevant experience and a proactive mindset will be crucial for success in this role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Event planning software (e.g., Cvent, Eventbrite, Bizzabo)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with Microsoft Office Suite and event planning software is essential for success in this role. Experience with project management and communication tools is an asset.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers first in everything we do
• Innovative: Embracing change and continuous improvement
• Collaborative: Working together to achieve common goals
• Accountable: Taking ownership and responsibility for our actions
• Inclusive: Fostering a diverse and inclusive work environment

Work Style:

• Dynamic and fast-paced, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and flexible, with the ability to manage multiple projects simultaneously

Self-Assessment Questions:

• How have you demonstrated customer-centricity in your previous roles?
• Can you provide an example of a time when you embraced change and innovation in your event planning?
• How do you prioritize and manage multiple projects and deadlines effectively?

ASSUMPTION: EQ Bank values a customer-centric, innovative, and collaborative work environment. Candidates who demonstrate strong communication skills, adaptability, and a proactive mindset will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working evenings, weekends, and travel as required for on-site meetings
• Adapting to changes in event plans and logistics
• Building and maintaining relationships with external partners

ASSUMPTION: This role may present challenges in managing multiple projects and working flexible hours. Successful candidates will be able to adapt to changes and prioritize their workload effectively.

📈 Similar Roles Comparison

• Event Coordinator: Focuses on day-to-day event logistics and execution, whereas the Event Marketing Specialist role involves more strategic planning and relationship building
• Marketing Manager: Oversees the overall marketing strategy and team, while the Event Marketing Specialist role is more focused on event-specific marketing and execution
• Career progression: The Event Marketing Specialist role offers opportunities to grow into more senior marketing positions within the company

ASSUMPTION: The Event Marketing Specialist role is unique in its focus on event planning and marketing within the financial services industry. Similar roles may have different focuses or levels of responsibility.

📝 Sample Projects

• Planning and executing a national conference for mortgage professionals, including coordinating speakers, logistics, and marketing materials
• Managing the Bank’s involvement in a large-scale trade show, including booth design, staffing, and lead generation
• Supporting the Art Curator with the execution of the EDAA, including all event logistics related to the event

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the Marketing department?
• How does the company support work-life balance for employees in this role?
• What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the work environment, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant event planning experience and skills
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of your event planning experience and how you've overcome challenges
• Follow up with the hiring manager one week after your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.