π Core Information
πΉ Job Title: Event Marketing Specialist
πΉ Company: Verifiable
πΉ Location: United States
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 22, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Fully remote (hiring in specific US states)
π Job Overview
Key aspects of this role include:
- Planning and executing events to drive brand awareness and generate leads
- Collaborating with cross-functional teams to deliver exceptional event experiences
- Managing event logistics, vendors, and budgets
- Measuring event success and optimizing future events
ASSUMPTION: This role requires a high level of organization, creativity, and strong communication skills. Experience in B2B marketing and healthcare is a plus but not required.
π Key Responsibilities
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Plan and execute events that influence target accounts and generate leads for sales follow-up
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Plan dinners and other live events to engage executives at target accounts
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Plan and execute virtual events to engage with and educate the wider market
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Drive pipeline generation from events
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Negotiate event sponsorships and coordinate with various teams for successful event execution
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Manage event logistics, vendors, and budgets to stay within approved budgets and timelines
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Collaborate with product marketing, demand gen, and partnerships teams to align event activities with wider campaigns and audience approaches
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work well under pressure.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in event marketing or a related role
Required Skills:
- Proven experience coordinating logistics and promotion for various event types
- Proficiency in marketing tools (HubSpot, Salesforce, Asana, 6sense, Figma)
- Excellent communication skills, both written and verbal
- Strong organizational skills and attention to detail
- Ability to manage multiple projects simultaneously and meet deadlines
- Confidence in managing vendors and negotiating contracts
- Data-driven approach to measuring event success and optimizing future events
Preferred Skills:
- Familiarity with healthcare, health tech, and B2B marketing
ASSUMPTION: While not required, experience in healthcare or health tech can be beneficial for understanding the target audience and industry trends.
π° Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on industry standards for experience level and location)
Benefits:
- Health, Vision, and Dental plans
- Unlimited PTO
- New Apple equipment
- Startup equity as part of the compensation package
Working Hours: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary based on the candidate's qualifications and the company's discretion.
π Applicant Insights
π Company Context
Industry: Software Development, specifically focused on provider network management and automated credentialing for healthcare organizations
Company Size: 51-200 employees, with a fully remote workforce across the US and internationally
Founded: 2020, with steady revenue growth and a Series B funding round of $27M led by Craft Ventures, bringing total funding to $47M
Company Description:
- Verifiable is an API-first, provider network management platform that helps healthcare provider and payer organizations streamline operations and improve provider experiences
- The company works with innovative healthcare organizations, including Humana, Lyra Health, Talkspace, and many others
- Verifiable is a Y-Combinator company with investments from Craft Ventures, Highland Capital Partners, Tiger Global, and other notable venture capital firms
Company Specialties:
- Primary source verifications
- APIs
- Credentialing
- Provider enrollment
- Sanctions & exclusions
- Provider network management
Company Website: http://www.verifiable.com
ASSUMPTION: Verifiable's focus on healthcare and provider network management makes it an attractive option for candidates interested in the healthcare tech industry.
π Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, partnerships, product marketing, and demand gen
Work Arrangement: Fully remote, with hiring limited to specific US states
Growth Opportunities:
- Potential career progression into senior event marketing roles or other marketing specializations
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Chance to gain experience in healthcare tech and provider network management
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in event marketing or related fields.
π Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): United States (hiring in specific states)
Geographic Context:
- Verifiable's fully remote work environment allows employees to work from anywhere within the approved hiring states
- The company's focus on healthcare tech may provide unique insights and opportunities for candidates interested in this industry
- Verifiable's remote work culture may offer a better work-life balance and increased flexibility for employees
Work Schedule: Full-time, with flexible hours and unlimited PTO
ASSUMPTION: Verifiable's fully remote work environment may be particularly appealing to candidates who value flexibility and work-life balance.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Event planning and coordination skills
- Communication and presentation skills
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant event marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Verifiable's mission and how your skills align with the role's requirements
- Prepare examples of successful events you've planned and executed, focusing on results and outcomes
ATS Keywords: Event Planning, Event Coordination, Event Marketing, Logistics Management, Vendor Management, Budget Management, Cross-functional Collaboration, Healthcare Tech, B2B Marketing
ASSUMPTION: Verifiable's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
π οΈ Tools & Technologies
- HubSpot
- Salesforce
- Asana
- 6sense
- Figma
ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.
π Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Adaptable
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Data-driven and analytical mindset
- Adaptable and willing to learn new tools and processes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate with cross-functional teams?
- Are you data-driven and analytical, with a focus on measuring and optimizing event success?
ASSUMPTION: Verifiable values candidates who are self-motivated, results-driven, and able to thrive in a remote work environment.
β οΈ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with various vendors and negotiating contracts
- Adapting to changes in event plans and priorities
- Measuring event success and optimizing future events based on data analysis
- Staying within approved budgets and managing event logistics
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a data-driven approach to event planning and execution.
π Similar Roles Comparison
- Event Marketing Specialist vs. Event Coordinator: The Event Marketing Specialist role focuses more on driving brand awareness, generating leads, and supporting sales pipeline growth, while the Event Coordinator role may have a more operational focus on event logistics and execution
- Healthcare Tech vs. Other Industries: Working in healthcare tech provides unique insights into the industry and its trends, as well as the opportunity to work with innovative healthcare organizations
- Career Path: This role can serve as a stepping stone to senior event marketing roles or other marketing specializations, with opportunities for growth and career advancement
ASSUMPTION: Candidates should consider their career goals and interests when comparing similar roles and industries.
π Sample Projects
- Planning and executing a large industry conference, including logistics, vendor management, and on-site coordination
- Managing a targeted roundtable or dinner event to engage executives at target accounts
- Creating and executing a virtual event series to educate the wider market about Verifiable's products and services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Event Marketing Specialist role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the event marketing team currently, and how can this role help address them?
- How does this role collaborate with other teams, such as sales, partnerships, and product marketing?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Verifiable support the growth and development of its employees in event marketing roles?
- What is the company's approach to measuring event success, and how can this role contribute to improving event performance over time?
ASSUMPTION: These questions help candidates better understand the role's responsibilities, priorities, and opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant event marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Verifiable's mission and how your skills align with the role's requirements
- Prepare examples of successful events you've planned and executed, focusing on results and outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.