Event Marketing Specialist- DACH (Maternity Cover )

📌 Core Information

🔹 Job Title: Event Marketing Specialist - DACH (Maternity Cover)

🔹 Company: Brooks Running

🔹 Location: Münster, North Rhine-Westphalia, Germany

🔹 Job Type: Temporary

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Supporting and executing Brooks' Event Marketing and Sports Marketing efforts across the DACH region
• Planning and executing events, including PR launch events, influencer get-togethers, trail and sports marketing events, and trade shows
• Managing athlete relations and acting as the primary point of contact for Brooks athletes
• Collaborating with internal teams and external stakeholders to ensure successful brand activations
• Tracking clear KPIs and managing project plans, resources, and budgets

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively in a fast-paced team environment. The successful candidate will be comfortable managing multiple projects and working under pressure.

📋 Key Responsibilities

✅ Planning and executing up to 25 events per year, communicating closely with key partners and stakeholders

✅ Tracking clear KPIs based on the type of event, including product trial, purchase, customer data acquisition, content creation, and social coverage

✅ Collaborating with the Event Marketing Manager to forecast and track event budgets

✅ Managing production and brief processes for creative assets for certain events and activations

✅ Acting as the primary point of contact for Brooks athletes and supporting various requests

✅ Managing the production and brief process for creative assets for certain events and activations, always aligned to the brand platform

✅ Planning and executing up to 25 events per year, communicating closely with key partners internally and stakeholders externally on design/setup/teardown, program, activations, and event coverage

✅ Managing production and brief process for creative assets for certain events and activations, always aligned to the brand platform

✅ Acting as a point of contact for the local Event agency, including execution of briefs, activation reports, and status meetings

ASSUMPTION: The role may require occasional travel, up to 50% of the time, to attend and support events.

🎯 Required Qualifications

Education: Bachelor’s degree in business, Marketing, Communications, or a related field

Experience: 1+ years of experience in marketing, events, expos – agency or company

Required Skills:

• Excellent verbal and written communication skills in German, strong English communication skills
• Excellent interpersonal skills that inspire and build trust
• Proficient in Microsoft Word, PowerPoint, Excel, and Outlook
• Flexibility to handle unexpected projects and a demonstrated willingness to help others while maintaining attention to detail
• Ability to multi-task and work effectively in a fast-paced team environment
• Validated initiative and organizational skills with an eye for detail
• Creativity and innovation regarding new marketing initiatives for events
• Ability to work under pressure and manage multiple projects at a time
• Understanding of budget management

Preferred Skills:

• Any other language is a plus

ASSUMPTION: The ideal candidate will be passionate about the running industry and have a strong understanding of event marketing and sports marketing. They will be comfortable working in a dynamic and supportive working environment and embracing the Brooks values.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Hybrid working model, 3 days in the office (Münster, NRW)
• Modern office with rooftop terrace and full working from home equipment
• 25 days of annual leave, increasing with time
• Dynamic and supportive working environment
• Free fruit and coffee/tea
• Lunch fun runs, HIIT workouts, or sound meditation
• Free Bib Numbers for the coolest races
• Quarterly team gatherings, bi-annual company events
• Learning & Development fund and full access to 360Learning
• 60% employee discount

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on running shoes, apparel, and accessories

Company Size: 1,001-5,000 employees, which means the company is large enough to offer diverse opportunities and resources but still maintains a relatively flat organizational structure

Founded: 1914, with a rich history and strong brand recognition in the running community

Company Description:

• Brooks is committed to creating high-quality running gear and experiences that help runners feel more alive
• The company's culture is defined by its brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving
• Brooks is taking a comprehensive and strategic approach to ensure its values are represented in its sport, industry, and community

Company Specialties:

• Running shoes
• Running apparel
• Bras
• Apparel
• Retail
• Outdoor industry
• Sporting goods
• Innovation
• Technology
• And digital

Company Website: http://www.brooksrunning.com

ASSUMPTION: Brooks Running is a well-established company with a strong focus on innovation, quality, and customer satisfaction. The company's commitment to its brand values and inclusive approach to the running community makes it an attractive employer for individuals passionate about the running industry.

📊 Role Analysis

Career Level: Early career, with opportunities for growth and development within the marketing department and the company as a whole

Reporting Structure: The Event Marketing Specialist will report directly to the Event Marketing Manager and work closely with various internal teams and external stakeholders

Work Arrangement: Hybrid, with 3 days in the office and 2 days working remotely

Growth Opportunities:

• Progression within the marketing department, such as taking on more responsibilities or moving into a different marketing role
• Opportunities to work on high-profile events and projects, gaining valuable experience and exposure
• Potential to move into a permanent role, depending on the company's needs and the candidate's performance

ASSUMPTION: The Event Marketing Specialist role offers a unique opportunity to gain experience in event marketing and sports marketing, working with a well-established and respected brand in the running industry. The role provides a strong foundation for a career in marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office with a rooftop terrace, located in Münster, North Rhine-Westphalia, Germany

Office Location(s): 3400 Stone Way N., 5th Floor, Seattle, WA 98103, US

Geographic Context:

• Münster is a vibrant city with a strong cultural scene, offering a high quality of life and numerous recreational opportunities
• The city is well-connected by public transportation, making it easy to commute to and from the office
• Münster is located in the heart of the DACH region, allowing the Event Marketing Specialist to easily travel to events and activations across Germany, Austria, and Switzerland

Work Schedule: Full-time, with occasional travel required for events and activations

ASSUMPTION: The Event Marketing Specialist role offers a dynamic and supportive working environment, with a modern office and a strong focus on work-life balance. The location in Münster provides a high quality of life and easy access to events and activations across the DACH region.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work effectively with internal teams and external stakeholders
• Organizational skills and ability to manage multiple projects and tasks simultaneously
• Creativity and innovation in event planning and marketing initiatives
• Adaptability and ability to work under pressure in a fast-paced environment
• Alignment with Brooks' brand values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for the running industry and event marketing
• Provide specific examples of your event planning and execution experience, as well as your ability to manage multiple projects and tasks simultaneously
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Event Marketing, Sports Marketing, Event Planning, Project Management, Marketing Strategy, Brand Activations, Athlete Relations, German Language Skills, English Language Skills, Team Collaboration, Attention to Detail, Budget Management, Creativity, Innovation

ASSUMPTION: The application process for the Event Marketing Specialist role at Brooks Running is designed to assess the candidate's skills, experience, and cultural fit with the company. The process may vary depending on the specific needs of the hiring manager and the company's internal policies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Event planning and management tools (e.g., Eventbrite, Cvent, Bizzabo)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The Event Marketing Specialist will be expected to have proficiency in Microsoft Office Suite and project management tools, as well as experience with event planning and management tools. Familiarity with social media platforms and design and creative tools is also beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Runner First - We act in the best interest of the runner
• Word is Bond - We do what we say we’ll do
• Champion Heart - We give our all in everything we do
• There is no “I” in Run - We stay generous with our humanity
• Keep Moving - We find ways to move every day, because joy is kinetic!

Work Style:

• Dynamic and fast-paced team environment
• Collaborative and supportive culture
• Focus on work-life balance and employee well-being
• Opportunities for growth and development

Self-Assessment Questions:

• How do you embody the Brooks brand values in your daily work?
• Can you provide an example of a time when you had to manage multiple projects and tasks simultaneously, and how you ensured attention to detail?
• How do you approach innovation and creativity in event planning and marketing initiatives?

ASSUMPTION: The ideal candidate for the Event Marketing Specialist role at Brooks Running will be passionate about the running industry, have strong communication and organizational skills, and be comfortable working in a dynamic and fast-paced team environment. They will also be aligned with Brooks' brand values and committed to embodying them in their daily work.

⚠️ Potential Challenges

• Occasional travel requirements, up to 50% of the time
• Managing multiple projects and tasks simultaneously, often under tight deadlines
• Working effectively with internal teams and external stakeholders, including athletes, vendors, and partners
• Adapting to changes in event plans and priorities
• Balancing the demands of event planning and execution with other responsibilities, such as athlete relations and project management

ASSUMPTION: The Event Marketing Specialist role at Brooks Running offers a unique opportunity to gain experience in event marketing and sports marketing, working with a well-established and respected brand in the running industry. However, the role also presents challenges, such as occasional travel requirements, managing multiple projects and tasks simultaneously, and working effectively with various stakeholders. The ideal candidate will be comfortable with these challenges and able to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Event Coordinator - Responsible for planning and executing smaller-scale events and activations, with less autonomy and responsibility for project management and budget tracking
• Sports Marketing Manager - Focuses on building and maintaining relationships with athletes, teams, and other sports organizations, with less involvement in event planning and execution
• Senior Event Marketing Manager - Oversees the planning and execution of large-scale events and activations, with more responsibility for strategic planning, budget management, and team leadership

ASSUMPTION: The Event Marketing Specialist role at Brooks Running offers a unique blend of responsibilities, requiring strong communication, organizational, and project management skills, as well as creativity and innovation in event planning and marketing initiatives. The role offers opportunities for growth and development within the marketing department and the company as a whole, with potential to progress to more senior roles or specialize in different areas of marketing.

📝 Sample Projects

• Planning and executing a PR launch event for a new product line, including invitations, logistics, and media outreach
• Managing athlete relations for a major marathon, including travel arrangements, product orders, and on-site support
• Collaborating with internal teams to develop and execute a guerrilla marketing campaign to promote a new product launch

ASSUMPTION: The Event Marketing Specialist role at Brooks Running offers a diverse range of projects and initiatives, allowing the successful candidate to gain experience in various aspects of event marketing and sports marketing. The role requires strong communication, organizational, and project management skills, as well as creativity and innovation in event planning and marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to diversity, equity, and inclusion in the running industry and the broader community?
• How does the company support work-life balance and employee well-being for remote and hybrid workers?
• Can you provide an example of a successful event or activation that the company has executed, and what made it so effective?
• How does the company measure the success of its events and activations, and how are those metrics used to inform future planning and strategy?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?

ASSUMPTION: The ideal candidate for the Event Marketing Specialist role at Brooks Running will be passionate about the running industry, have strong communication and organizational skills, and be comfortable working in a dynamic and fast-paced team environment. They will also be aligned with Brooks' brand values and committed to embodying them in their daily work. By asking thoughtful questions during the interview process, the candidate can gain a deeper understanding of the company's culture, values, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its brand values, and its approach to event marketing and sports marketing
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the hiring manager or HR department within 24 hours of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.