📌 Core Information
🔹 Job Title: Events and Partnerships Manager
🔹 Company: Pattern
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Melbourne or Sydney office)
🚀 Job Overview
Key aspects of this role include:
- Leading strategy, planning, and execution of Pattern's B2B events and partnership programs in Australia
- Managing logistics for events, from venues and catering to speakers and guest communications
- Collaborating with cross-functional teams to drive registrations and maximize event impact
- Building and maintaining strategic partnerships with platforms and technology providers
- Tracking and reporting on event ROI, including lead generation and pipeline influence
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple stakeholders effectively. The successful candidate will be comfortable working in a fast-paced, growth-focused environment.
📋 Key Responsibilities
✅ Plan and execute Pattern-led events including Executive Acceleration Forums (EAFs), roundtables, client dinners, and marketing workshops
✅ Manage logistics end-to-end for events, including venues, catering, run sheets, speakers, guest communications, and post-event follow-ups
✅ Lead Pattern's presence at sponsored industry events, from stand design and speaker prep to promotion and follow-up
✅ Collaborate with content, CRM, and paid media teams to drive registrations and maximize event impact
✅ Track and report on event ROI, including lead generation, pipeline influence, and partner engagement
✅ Manage and grow strategic marketing partnerships with platforms and technology providers
✅ Identify and lead co-marketing campaigns and joint event activations
✅ Run regular partner planning sessions and performance reviews
✅ Collaborate with Sales on account mapping, co-sell initiatives, and referral motions
✅ Cultivate relationships with customers and partners who can act as brand advocates or event speakers
✅ Create unique, high-touch experiences that deepen loyalty and differentiate Pattern in the market
✅ Maintain a forward-looking 6–12 month calendar of events, sponsorships, and partnerships
✅ Manage budgets, timelines, and relationships with suppliers and venues
✅ Ensure tight CRM integration for all events and partnerships (e.g. tagging, tracking, lead flow)
✅ Support award submissions when aligned with major events, campaigns, or partner programs
ASSUMPTION: This role requires a high level of attention to detail, strong project management skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Events Management, or a related field
Experience: 3+ years in B2B event marketing, partnerships, or field marketing
Required Skills:
- Proven ability to run professional events end-to-end, both in-person and virtual
- Strong stakeholder and partner management skills
- Excellent project management and organizational capabilities
- Commercial mindset: ability to link brand and partnership activity to business results
- Strong written and verbal communication skills
- Familiarity with CRM and marketing tools (e.g. HubSpot, Marketo, Salesforce)
- Australian work rights (e.g. citizen or permanent resident)
Preferred Skills:
- Experience with Amazon, eBay, or other major marketplaces
- Familiarity with eCommerce and retail distribution
ASSUMPTION: Candidates with experience in the eCommerce or retail industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum, based on experience and industry standards for similar roles in Australia
Benefits:
- 5 weeks annual leave
- Summer Fridays (an early finish to enjoy the sunshine)
- 3-month paid parental leave
- 2 weeks supporting partner leave
- Smart casual dress code
- Competitive pay
Working Hours: Full-time, 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Australia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically eCommerce acceleration services
Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2013, with a history of driving digital success for ambitious brands across Australia and global markets
Company Description:
- Pattern is a leading ecommerce accelerator offering services such as marketplace acceleration, D2C ecommerce consulting, and a full-service digital agency including SEM, SEO, Social, CRM, and Affiliate marketing
- The company helps ambitious brands fast-track their digital success across Australia and global markets
- Pattern values being partner-obsessed, data-driven, game-changing, and a team of doers
Company Specialties:
- Marketplace acceleration
- D2C ecommerce consulting
- Digital agency services (SEM, SEO, Social, CRM, Affiliate marketing)
- Brand protection and growth
- Retail distribution
Company Website: pattern.com
ASSUMPTION: Pattern's focus on data-driven decision-making and commitment to client success makes it an attractive employer for candidates seeking a dynamic, results-oriented environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and career progression within the marketing department and the broader organization
Reporting Structure: Reports directly to the Sydney-based Head of Marketing, with close collaboration with the broader marketing, sales, and ecommerce teams locally and globally
Work Arrangement: Hybrid, with the option to work from the Melbourne or Sydney office
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion of responsibilities to include additional regions or service lines
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: The Events and Partnerships Manager role offers a unique blend of strategic planning, project management, and stakeholder engagement, providing a strong foundation for career growth within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Melbourne and Sydney
Office Location(s): 1441 W Innovation Way, Suite 500, Lehi, Utah, USA (headquarters); Melbourne and Sydney, Australia (local offices)
Geographic Context:
- Melbourne: A vibrant, multicultural city with a strong focus on arts, culture, and sports
- Sydney: A global city with a diverse economy and a thriving business environment
Work Schedule: Full-time, with flexibility for hybrid work arrangement and summer Fridays
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote work flexibility, catering to a wide range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- A phone interview with a Pattern team member
- A Zoom interview with the Head of Marketing
- A short task and presentation
- 2 x peer interviews
- Final interview with the Managing Director
- Reference checks
- Executive Review
Key Assessment Areas:
- Event planning and management skills
- Stakeholder management and communication skills
- Commercial acumen and strategic thinking
- Cultural fit and alignment with Pattern's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your event planning, stakeholder management, and problem-solving skills
- Research Pattern's services, clients, and industry to demonstrate your understanding of the business and its goals
ATS Keywords: Event Marketing, Partnership Management, Project Management, Stakeholder Management, Communication Skills, CRM Tools, Commercial Mindset, Organisational Skills
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Pattern's values and goals.
🛠️ Tools & Technologies
- CRM tools (e.g. HubSpot, Marketo, Salesforce)
- Event planning and management software (e.g. Eventbrite, Cvent)
- Project management tools (e.g. Asana, Trello)
- Communication and collaboration tools (e.g. Slack, Microsoft Teams)
ASSUMPTION: The successful candidate will be comfortable using a range of tools and technologies to manage events, partnerships, and stakeholder communications effectively.
👔 Cultural Fit Considerations
Company Values:
- Partner Obsessed: Our partners come first. We earn their trust through the quality of our work, our honesty, and our responsiveness. We only win when they do.
- Data Fanatics: Our edge is always in the data. We’re constantly searching for insights that translate into real results for our clients.
- Game Changers: We embrace disruption. We actively look for smart, bold opportunities that help our clients move faster and win bigger.
- Team of Doers: We have a bias for action. We take ownership, stay accountable, and follow through on our commitments - every time.
Work Style:
- Collaborative and team-oriented, with a focus on achieving results through effective communication and coordination
- Data-driven and analytical, with a strong emphasis on using data to inform decision-making and strategy
- Adaptable and resilient, with the ability to thrive in a fast-paced, growth-focused environment
Self-Assessment Questions:
- Do I have a proven track record of successfully planning and executing B2B events?
- Am I comfortable managing multiple stakeholders and building strategic partnerships?
- Do I have a commercial mindset and the ability to link brand and partnership activity to business results?
- Am I a strong communicator, with excellent written and verbal skills?
- Do I thrive in a fast-paced, growth-focused environment?
ASSUMPTION: Candidates who align strongly with Pattern's values and work style are more likely to be successful in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple events and partnerships simultaneously, requiring strong organizational skills and time management
- Balancing the demands of event planning, stakeholder management, and partnership development
- Adapting to a fast-paced, growth-focused environment with changing priorities and deadlines
- Working effectively with remote teams and stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: The successful candidate will be able to manage these challenges effectively, leveraging their strong organizational skills, adaptability, and communication skills to thrive in this dynamic role.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, this position requires a strong commercial mindset and a focus on driving business results through events and partnerships
- In the retail industry, events and partnerships play a critical role in driving brand awareness, customer engagement, and sales
- Career progression in this role may involve expanding responsibilities to include additional regions or service lines, or moving into a senior or management role within the marketing department
ASSUMPTION: Candidates who understand the unique demands and opportunities of this role, and who are able to articulate how their skills and experience align with these requirements, will be well-positioned for success in the interview process.
📝 Sample Projects
- Planning and executing a successful Executive Acceleration Forum (EAF) for a major client, including logistics, speaker management, and post-event follow-up
- Managing a strategic partnership with a major technology provider, including co-marketing campaigns, joint event activations, and regular performance reviews
- Leading Pattern's presence at a major industry event, including stand design, speaker preparation, promotion, and follow-up, resulting in a significant increase in lead generation and brand visibility
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Events and Partnerships Manager, and provide insight into the types of initiatives that may be undertaken in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline for planning and executing an event, from initial concept to post-event follow-up?
- How does Pattern approach stakeholder management, and what strategies are in place to ensure effective communication and collaboration with clients, partners, and internal teams?
- What opportunities exist for career growth and professional development within the marketing department and the broader organization?
- How does Pattern measure the success of events and partnerships, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
- What is the work environment like at Pattern, and how does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture, values, and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/pattern/1e03da29-a64b-44cb-b0a8-bdffbbef7f86
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your event planning, stakeholder management, and problem-solving skills
- Research Pattern's services, clients, and industry to demonstrate your understanding of the business and its goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
