Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Apna

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing Apna’s B2B event strategy, including exhibitions, conferences, and in-house event IPs
• Managing event vendors, budgets, and post-event analysis
• Collaborating with cross-functional teams for event-related collaterals, branding, and communications
• Conducting market research and staying updated on industry trends

ASSUMPTION: This role requires a strategic thinker with hands-on experience in event execution, vendor management, and marketing operations to drive brand visibility, engagement, and lead generation.

📋 Key Responsibilities

✅ Plan and execute Apna’s presence at industry events, ensuring alignment with business objectives

✅ Develop and manage proprietary event IPs, including speaker curation & acquisition, delegate acquisition, and audience engagement strategies

✅ Work closely with event agencies and production vendors to ensure seamless event execution

✅ Handle end-to-end marketing operations within the team by coordinating with designers and content marketers for event-related collaterals, branding, and communications

✅ Collaborate with finance teams for budget approvals, vendor payments, and financial tracking

✅ Negotiate and manage vendor relationships for event logistics, production, branding, and on-ground execution

✅ Develop post-event reports and analysis, capturing insights on lead generation, audience engagement, and overall event success

✅ Manage databases and run targeted email campaigns in collaboration with content marketers and designers, leveraging email automation tools for effective outreach

✅ Conduct market research on industry events, identifying relevant conferences, exhibitions, and networking opportunities that align with Apna’s objectives

✅ Stay up to date with industry trends to refine and enhance Apna’s event marketing strategies

ASSUMPTION: The Events Marketing Manager will be responsible for driving Apna’s brand visibility, engagement, and lead generation through strategic event planning and execution.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Business, or a related field is preferred but not mandatory

Experience: Relevant experience in B2B event marketing, conference production, and marketing operations

Required Skills:

• Proven experience in exhibiting at industry events and working with event/production agencies
• Ability to conceptualize, plan, and execute large-scale events while managing stakeholders across functions
• Strong understanding of vendor management, delegate acquisition, and speaker curation
• Highly organized and detail-oriented, with the ability to manage multiple events simultaneously
• Experience collaborating with finance teams on budgets, invoices, and cost tracking
• Excellent project management skills to ensure seamless execution of events and campaigns
• Strong interpersonal and communication skills to liaise effectively with internal teams, external partners, and senior stakeholders

Preferred Skills:

• Experience with email automation tools
• Familiarity with CRM software

ASSUMPTION: Candidates should have a proven track record in B2B event marketing and strong organizational skills to excel in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on experience level and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Learning and development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for event-specific requirements

ASSUMPTION: The salary range is estimated based on the candidate's experience level and industry standards for B2B event marketing roles in Bengaluru.

📌 Applicant Insights

🔍 Company Context

Industry: Apna is a technology company specializing in early talent hiring and job platforms, operating in a competitive market

Company Size: Apna has 1,001-5,000 employees, providing ample opportunities for growth and collaboration

Founded: Apna was founded in 2019 and has since grown to become India's largest early talent hiring platform

Company Description:

• Apna connects over 6 crore job seekers with 7 lakh employers across 900+ cities pan India
• Trusted by leading enterprises for enterprise hiring solutions across various sectors
• Backed by prominent investors, including Tiger Global, Sequoia Capital, and Lightspeed
• Partners with public and government organizations to provide better skilling and job opportunities

Company Specialties:

• Recruitment
• Jobs
• Hiring
• HR
• Skilling
• Job marketplace
• Community
• Product

Company Website: Apna

ASSUMPTION: Apna's extensive network and partnerships make it an attractive employer for job seekers looking to make an impact in the early talent hiring space.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership

Reporting Structure: The Events Marketing Manager will report directly to the Head of Marketing or a relevant senior manager

Work Arrangement: On-site, with flexibility for remote work during event planning and execution phases

Growth Opportunities:

• Potential to lead and mentor a team of event marketing specialists
• Opportunities to expand the role's scope based on performance and company growth
• Chances to work on high-impact projects and contribute to Apna's overall success

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in event marketing within a dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Apna's headquarters is located in Bengaluru, with additional offices in Mumbai

Office Location(s): Hosur Road, Silicon Terraces, 30/1, Bengaluru, Karnataka 560095, IN; Mumbai, Maharashtra 400081, IN

Geographic Context:

• Bengaluru is India's Silicon Valley, with a thriving tech industry and numerous job opportunities
• The city offers a mix of urban and green spaces, with a moderate climate year-round
• Bengaluru is well-connected by air, rail, and road, making it easily accessible from other major cities

Work Schedule: Full-time, with flexibility for event-specific requirements and occasional travel

ASSUMPTION: Apna's Bengaluru office provides a vibrant and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round with senior leadership

Key Assessment Areas:

• Event planning and execution skills
• Vendor management and negotiation
• Budgeting and financial tracking
• Communication and interpersonal skills
• Industry knowledge and trends

Application Tips:

• Highlight relevant event marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare for behavioral and situational interview questions focusing on event planning, stakeholder management, and problem-solving
• Research Apna's company culture and values to demonstrate your fit

ATS Keywords: B2B event marketing, event execution, vendor management, marketing operations, budget management, project management, stakeholder management, audience engagement, market research, email campaigns, lead generation, communication skills, collaboration, detail-oriented, strategic thinking

ASSUMPTION: Apna's interview process focuses on assessing candidates' skills, experiences, and cultural fit, with a strong emphasis on event marketing expertise.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Email automation tools (e.g., Mailchimp, Marketo)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Bizzabo, Cvent)

ASSUMPTION: Apna uses industry-standard tools and technologies to streamline event marketing processes and improve overall efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Apna's customer-centric value in your event planning process?
• Describe a time when you had to adapt to a significant change in event plans or logistics
• How do you ensure effective collaboration with cross-functional teams and external partners?

ASSUMPTION: Apna values candidates who demonstrate strong alignment with their company values and a willingness to adapt and collaborate in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with tight deadlines and budgets
• Navigating vendor relationships and negotiations
• Adapting to changes in event plans or logistics
• Balancing event marketing responsibilities with broader marketing objectives

ASSUMPTION: The Events Marketing Manager role at Apna presents unique challenges that require strong organizational skills, adaptability, and strategic thinking.

📈 Similar Roles Comparison

• Unlike traditional event marketing roles, this position requires a strong focus on B2B events and enterprise hiring
• Apna's event marketing strategy is closely tied to its overall business objectives, requiring a strategic mindset
• This role offers opportunities for growth and leadership, with the potential to build and manage a team of event marketing specialists

ASSUMPTION: The Events Marketing Manager role at Apna is unique in its focus on early talent hiring and B2B events, presenting distinct opportunities and challenges compared to similar roles in other industries.

📝 Sample Projects

• Planning and executing Apna's presence at a major industry conference, including speaker curation, delegate acquisition, and on-site logistics
• Developing and managing a proprietary event IP focused on early talent hiring and skilling, including speaker acquisition, delegate engagement, and post-event analysis
• Conducting market research on industry events and trends, and presenting findings to senior leadership to inform Apna's event marketing strategy

ASSUMPTION: The Events Marketing Manager at Apna will have the opportunity to work on high-impact projects that drive brand visibility, engagement, and lead generation in the early talent hiring space.

❓ Key Questions to Ask During Interview

• How does this role fit into Apna's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 90 days?
• How does Apna support the professional growth and development of its event marketing team members?
• What are the most challenging events Apna has hosted in the past, and how were they addressed?
• How does Apna measure the success of its event marketing efforts, and how are these metrics used to inform future strategies?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into Apna's company culture and event marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant event marketing experience and skills
• Prepare for behavioral and situational interview questions focusing on event planning, stakeholder management, and problem-solving
• Research Apna's company culture and values to demonstrate your fit
• Follow up with Apna's recruitment team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.