Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: GrowthLoop

🔹 Location: Remote, North America

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and executing events to drive measurable pipeline impact
• Collaborating with cross-functional teams to create compelling event experiences
• Managing event budgets, timelines, and vendor relationships
• Analyzing event performance and optimizing future events

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on operational excellence and stakeholder management.

📋 Key Responsibilities

✅ Own the end-to-end planning and execution of all events, with a focus on improving lead times and operational efficiency

✅ Develop a scalable, repeatable events calendar and internal communications framework to keep stakeholders aligned and informed

✅ Create unique 1:1 event experiences that align with our ABM enterprise strategy

✅ Collaborate with Product Marketing to craft compelling messaging and collateral tailored for each event

✅ Partner with Demand Generation to launch campaigns that maximize event attendance and engagement

✅ Oversee vendor relationships, negotiations, and logistics to ensure seamless event execution

✅ Gather feedback and key learnings from internal and external stakeholders post-event, and deliver insightful post-event reports with recommendations for future improvements

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to juggle multiple initiatives and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 3-5+ years of experience in event marketing, event planning, or event operations

Required Skills:

• Proficiency with tools like HubSpot, Salesforce, and other marketing tech platforms
• Proven experience managing event vendors and building collaborative partnerships
• Excellent communication and stakeholder management skills
• Strong project management capabilities
• Exceptional attention to detail and a high bar for quality
• Highly creative with a keen eye for design, aesthetics, and attendee experience
• Experience working closely with senior executives and managing executive presence at events
• Able to travel approximately 10 times per year for domestic and international events

Preferred Skills:

• Experience working with AI-powered marketing tools
• Fluency in multiple languages

ASSUMPTION: Candidates should have a proven track record in event marketing and a strong understanding of the event lifecycle, from planning to execution and analysis.

💰 Compensation & Benefits

Salary Range: $120,000 - $140,000 USD per year

Benefits:

• Free Platinum Health Insurance with Aetna
• 401(k) Program with Generous Company Match
• Equity Incentives for employees making an impact
• Unbounded PTO
• Monthly Recharge Days
• Education Stipend towards professional development

Working Hours: Full-time, with flexible schedules and goal-based work style

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final base salary decisions will be based on a variety of non-discriminatory factors unique to each candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-powered marketing on the data cloud

Company Size: 51-200 employees, with a remote-first culture

Founded: 2015, with headquarters in San Francisco, CA

Company Description:

• GrowthLoop is a pioneer in AI-powered marketing, featured on G2 by its customers as a momentum leader with the best ROI for enterprise
• Their Compound Marketing Engine drives compound growth by accelerating the marketing cycle, using Agentic AI on top of your data cloud
• Thousands of marketers at enterprises like Google, Indeed, and Priceline rely on GrowthLoop to grow faster with agentic AI, drive measurable campaign results, and maximize marketing ROI

Company Specialties:

• Snowflake, BigQuery, and other cloud data platforms
• Marketing campaign management and customer audience building
• Visual customer audience builder, analytics, and marketing teams
• Google, SaaS, customer data, data teams, and cloud storage
• CRM, Google Ads, Facebook Ads, Salesforce, and Microsoft Dynamics
• Advertising partners, democratized customer data platform, and customer data warehouse
• CDP, Databricks, AWS, customer journeys, and customer journey orchestration
• Composable CDP, agentic AI, compound marketing, marketing agents, and agentic marketing

Company Website: http://www.growthloop.com

ASSUMPTION: GrowthLoop is a fast-growing, innovative company that values creativity, collaboration, and a learner’s mindset.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for career progression and dynamic collaboration across teams

Reporting Structure: Reports directly to the Director of Revenue Marketing

Work Arrangement: Remote OK, with approximately 10 trips per year for domestic and international events

Growth Opportunities:

• Career progression within the marketing team or across other departments
• Dynamic collaboration with cross-functional teams to drive business impact
• Opportunities to work closely with world-class executive team members

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on learning and development.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office locations

Office Location(s): N/A

Geographic Context:

• North America, with a focus on domestic and international events
• Opportunities to work with diverse teams and stakeholders across the globe
• Flexible work schedules and goal-based work style

Work Schedule: Full-time, with flexible schedules and goal-based work style

ASSUMPTION: The remote-first work environment offers candidates the flexibility to work from anywhere in North America, with opportunities to travel for events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-depth interview with hiring manager and/or team members
• Final interview with executive team member
• Background check and offer extension

Key Assessment Areas:

• Event planning and execution skills
• Stakeholder management and communication
• Creativity and problem-solving
• Attention to detail and quality standards
• Alignment with company values and culture

Application Tips:

• Highlight relevant event marketing experience and achievements
• Demonstrate strong project management skills and attention to detail
• Showcase creativity and innovation in event planning and execution
• Prepare questions about the company’s event strategy and growth opportunities

ATS Keywords: Event Marketing, Event Planning, Project Management, Stakeholder Management, Communication, Creativity, Attention to Detail, Vendor Management, Collaboration, Budget Management, Data Analysis, Marketing Strategy, Operational Efficiency, Problem Solving, Customer Focus, Leadership

ASSUMPTION: The application process is designed to assess the candidate’s event marketing skills, creativity, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Other marketing tech platforms
• Event management software (e.g., Cvent, Bizzabo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in event marketing.

👔 Cultural Fit Considerations

Company Values:

• Plan, prepare, prospect, learn, and close
• Bring a Learner’s mindset to everything we do
• Believe in the power of collaboration, innovation, and gratitude
• Our love for our customers drives us to go the extra mile and build the best products for them
• Ship with urgency and extreme ownership
• Our culture and people are our greatest strength

Work Style:

• Remote-first, with flexible schedules and goal-based work style
• Collaborative and innovative, with a focus on learning and development
• Customer-focused, with a strong commitment to quality and excellence

Self-Assessment Questions:

• Do I thrive in a fast-paced, collaborative environment?
• Am I highly creative and detail-oriented, with a strong focus on quality?
• Do I have a proven track record in event marketing, with a strong understanding of the event lifecycle?
• Am I comfortable traveling approximately 10 times per year for domestic and international events?

ASSUMPTION: GrowthLoop values candidates who are highly creative, detail-oriented, and customer-focused, with a strong commitment to learning and development.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with tight deadlines and budgets
• Working with diverse stakeholders, including vendors, partners, and internal teams
• Keeping up with industry trends and best practices in event marketing
• Balancing creativity and innovation with operational efficiency and cost-effectiveness
• Managing event logistics and on-site operations in various locations and time zones

ASSUMPTION: The Events Marketing Manager role presents unique challenges that require strong project management skills, attention to detail, and the ability to thrive in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional event planning roles, this position requires a strong focus on driving measurable pipeline impact
• GrowthLoop’s AI-powered marketing platform sets this role apart from other event marketing positions in the industry
• Career progression opportunities are available within the marketing team or across other departments

ASSUMPTION: This role offers unique growth opportunities and challenges compared to other event marketing positions in the industry.

📝 Sample Projects

• Planning and executing a virtual event for 5,000 attendees, with a focus on driving measurable pipeline impact
• Managing a team of event coordinators to execute multiple events simultaneously, with tight deadlines and budgets
• Developing an internal communications framework to keep stakeholders aligned and informed about upcoming events

ASSUMPTION: These sample projects demonstrate the unique challenges and opportunities presented by the Events Marketing Manager role at GrowthLoop.

❓ Key Questions to Ask During Interview

• How does GrowthLoop’s AI-powered marketing platform enhance the event planning and execution process?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GrowthLoop support the professional development and growth of its employees?
• What are the most challenging aspects of managing events for GrowthLoop, and how can I best prepare for them?
• How does GrowthLoop measure the success of its events, and what key performance indicators (KPIs) should I focus on?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the growth opportunities available.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant event marketing experience and achievements
• Prepare questions about the company’s event strategy and growth opportunities
• If selected for an interview, be prepared to discuss your event planning and execution skills, as well as your creativity and problem-solving abilities
• Follow up with the hiring manager within 24 hours after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.