Events Marketing Manager

📌 Core Information

🔹 Job Title: Events Marketing Manager

🔹 Company: Valence

🔹 Location: New York, United States

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: June 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and executing Valence’s comprehensive events program, including flagship series and industry trade shows.
• Owning end-to-end event execution and ensuring alignment with broader business objectives.
• Collaborating with marketing and GTM leaders to reinforce Valence’s brand and support business objectives.
• Developing and implementing lead capture processes to accelerate conversion from event engagement to sales pipeline.
• Managing event program budget, balancing operational efficiency with exceptional brand experience.
• Tracking, analyzing, and reporting on event performance to optimize future programming.
• Building scalable processes and playbooks to streamline event execution as Valence grows.

ASSUMPTION: This role requires a high level of organization, attention to detail, and strategic thinking to manage multiple complex projects simultaneously and ensure successful event execution.

📋 Key Responsibilities

✅ Plan, manage, and execute Valence’s comprehensive events program, including flagship series and industry trade shows.

✅ Own end-to-end event execution, including venue sourcing, vendor coordination, registration management, and onsite production support.

✅ Partner with marketing and GTM leaders to ensure every event reinforces Valence’s brand, aligns with campaign strategy, and supports broader business objectives.

✅ Develop and implement lead capture processes that accelerate conversion from event engagement to sales pipeline.

✅ Own and manage event program budget, balancing operational efficiency with exceptional brand experience.

✅ Track, analyze, and report on event performance to optimize future programming.

✅ Build scalable processes and playbooks to streamline event execution as Valence grows.

ASSUMPTION: This role involves frequent communication with internal teams, vendors, and attendees, requiring strong communication and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 5-7 years of event marketing experience, ideally in B2B SaaS, with proven ability to manage a high-volume event program.

Required Skills:

• Proven ability to own and execute a high-volume event program from end to end.
• Experience owning event budgets, including forecasting, tracking, and vendor negotiations.
• Comfortable rolling up sleeves to manage logistics, tools, and day-of execution details.
• Analytical mindset with a track record of measuring and optimizing event performance against business goals.
• Strong executive presence with ability to represent Valence at the highest levels.
• Exceptional project management skills with ability to manage multiple complex projects simultaneously.
• Willingness to travel 15-20% of the time for domestic and international events.

Preferred Skills:

• Experience with field marketing or sales-aligned events.
• Fluency in additional languages (e.g., Spanish, French, German) for international events.

ASSUMPTION: Candidates with experience in B2B SaaS event marketing and a proven track record of driving event success will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for event marketing managers in New York).

Benefits:

• Stock Options
• Equity
• Comprehensive Health Coverage
• Generous PTO
• Paid Leave for Parents
• WFH Stipend
• Phone Stipend

Working Hours: Full-time, with a flexible hybrid work arrangement (3 days in-office, Tues - Thursday).

ASSUMPTION: The salary range provided is an estimate based on industry standards for event marketing managers in New York. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics. Valence supports data networks by providing infrastructure to enhance data exchange, facilitating deep intelligence and transforming engagement with the world.

Company Size: Small (11-50 employees). Working at Valence offers a unique opportunity to have a significant impact on the company's growth and success.

Founded: 2021. Valence is a relatively new company, providing ample opportunities for growth and innovation.

Company Description:

• Valence is a rapidly scaling B2B enterprise SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises.
• Their mission is to transform how the world's biggest companies approach learning and development, helping teams work better together.
• Valence has been featured in prominent publications such as Harvard Business Review, Financial Times, TIME, and has an impressive client list including Coca-Cola, Nestlé, General Mills, and more.

Company Specialties:

• Generative AI
• Leadership Development
• Enterprise SaaS
• Data Infrastructure

Company Website: http://www.getvalence.com

ASSUMPTION: Working at Valence offers a dynamic and innovative environment, with opportunities to shape the future of leadership development and data infrastructure.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant responsibility and the opportunity to make a substantial impact on Valence's events program.

Reporting Structure: This role reports directly to the Head of People, Allison Langille, and works closely with marketing, GTM, and sales teams.

Work Arrangement: Hybrid (3 days in-office, Tues - Thursday) with flexibility to work remotely the rest of the week. Candidates must be comfortable working with colleagues in different time zones (UK) and have valid travel documents for international events.

Growth Opportunities:

• As Valence grows, there will be opportunities to expand the events team and take on additional responsibilities.
• This role offers the chance to gain experience in various aspects of event planning and management, from logistics to strategy and execution.
• Working at a small, fast-growing company provides ample opportunities for professional development and career advancement.

ASSUMPTION: Candidates who thrive in fast-paced, dynamic environments and are eager to take on new challenges will excel in this role.

🌍 Location & Work Environment

Office Type: Hybrid, with an in-office requirement of 3 days per week (Tues - Thursday) near Union Square, New York.

Office Location(s): New York, United States

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options.
• The office is located in Union Square, a bustling neighborhood with easy access to public transportation and amenities.
• Valence's hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

Work Schedule: Full-time, with a flexible hybrid work arrangement (3 days in-office, Tues - Thursday).

ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the office as required.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Lever.
• Phone or video screen with the Head of People, Allison Langille.
• In-depth interview with the hiring manager and relevant team members.
• Final interview with senior leadership.

Key Assessment Areas:

• Event planning and management experience.
• Budget management and negotiation skills.
• Analytical mindset and data-driven decision-making.
• Communication and interpersonal skills.
• Cultural fit and alignment with Valence's mission and values.

Application Tips:

• Highlight relevant event marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Valence's mission and how your skills align with the role's requirements.
• Prepare examples of successful events you've planned and executed, emphasizing your problem-solving skills and attention to detail.

ATS Keywords: Event Marketing, Event Planning, Event Execution, Budget Management, Lead Capture, Performance Analysis, Vendor Negotiation, Field Marketing, Sales Alignment, Strategic Thinking, Analytical Mindset, Executive Presence, Communication Skills, Creativity, Attention to Detail, Team Collaboration

ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, and be prepared to discuss their approach to event planning and management in the interview.

🛠️ Tools & Technologies

• Lever (ATS)
• Microsoft Office Suite
• Google Workspace
• Event management platforms (e.g., Cvent, Eventbrite, Bizzabo)
• CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: Familiarity with relevant event management tools and platforms is preferred, but not required. Candidates should be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with colleagues in different time zones and managing international events?
• Do you have a proven track record of driving event success and exceeding expectations?

ASSUMPTION: Candidates who align with Valence's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple complex projects simultaneously, requiring strong organizational skills and attention to detail.
• Balancing operational efficiency with exceptional brand experience, necessitating strategic decision-making and prioritization.
• Working with colleagues in different time zones (UK) and managing international events, requiring adaptability and cultural sensitivity.
• Keeping up with the fast-paced, dynamic nature of a small, growing company, demanding flexibility and resilience.

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in the interview.

📈 Similar Roles Comparison

• Compared to field marketing or sales-aligned events roles, this position places a greater emphasis on strategic planning and execution of large-scale events.
• In contrast to event coordinator or assistant roles, this role requires more autonomy, decision-making, and leadership in event planning and management.
• Career path comparison: This role offers opportunities for growth into senior event marketing positions or related fields such as field marketing, sales enablement, or event strategy.

ASSUMPTION: Candidates should consider their career goals and how this role aligns with their long-term aspirations when applying.

📝 Sample Projects

• Planning and executing a successful flagship event series, including venue sourcing, vendor coordination, and onsite production support.
• Developing and implementing a lead capture process that accelerates conversion from event engagement to sales pipeline, resulting in a 20% increase in qualified leads.
• Managing an event program budget of $500,000, achieving a 15% reduction in costs while maintaining exceptional brand experience.

ASSUMPTION: Applicants should be prepared to discuss their approach to these project examples and how their skills and experience align with the role's requirements.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader events and marketing strategy?
• How does Valence support the professional development and growth of its employees, particularly in this role?
• Can you provide examples of how Valence's values are demonstrated in the company's culture and day-to-day operations?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Valence approach work-life balance, particularly for employees in hybrid or remote work arrangements?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and alignment with Valence's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight relevant event marketing experience and achievements.
• Write a cover letter explaining why you're interested in this role and how your skills and experience align with Valence's mission and values.
• Prepare examples of successful events you've planned and executed, emphasizing your problem-solving skills and attention to detail.
• Follow up with Allison Langille, Head of People, after one week if you haven't heard back regarding your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.