📌 Core Information
🔹 Job Title: Events Marketing Manager
🔹 Company: Bright Network
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid working options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing campaigns for flagship and bespoke events
- Collaborating with the Events Delivery Team to maximize attendance and engagement across diverse audiences
- Analyzing and optimizing campaign performance across key metrics
- Championing innovation within the event marketing function
ASSUMPTION: This role requires a strong background in digital marketing and event management, with a focus on driving engagement and maximizing attendance.
📋 Key Responsibilities
✅ Own and execute the end-to-end marketing strategy for key events, including the largest flagship event FESTIVAL, ensuring client and internal targets are consistently met
✅ Develop and oversee the creation of compelling, data-driven marketing content, ensuring all output is on-brand, high quality, and optimized for results
✅ Collaborate with the Events Delivery Team to create impactful campaigns to maximize attendance and engagement across diverse audiences
✅ Analyze and continuously optimize campaign performance across key metrics, using insights to drive continual improvement
✅ Champion innovation within the event marketing function, staying ahead of trends in student behavior, digital marketing, and event engagement to ensure Bright Network remains relevant
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work under pressure to meet multiple deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in digital marketing and/or email marketing, with a focus on event marketing
Required Skills:
- Strong experience in digital marketing and/or email marketing
- Experience working across multiple social media channels
- Exceptional organizational skills with meticulous attention to detail
- Ability to maintain a calm demeanor under pressure and meet competing deadlines
Preferred Skills:
- Experience working with event management software
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in the events industry or student recruitment may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £40,000 - £45,000 per year (source: AI estimate based on industry standards for the role, experience level, and location)
Benefits:
- 28 days' annual leave plus two weeks off during the Christmas Office Closure plus local holidays
- Market-leading benefits package: flexible and hybrid-working, "work from anywhere" policy, equivalent to a £50 monthly wellbeing budget, enhanced parental leave, regular team socials, and much more
Working Hours: Full-time, with flexible hybrid working options (3 days in the office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Network operates in the staffing and recruiting industry, focusing on graduate recruitment and careers events
Company Size: Bright Network has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Bright Network was founded in 2013 and has since grown to become a leading data and tech platform connecting talent with opportunities
Company Description:
- Bright Network helps the world’s best companies find the talent they need to grow their businesses faster and gives the brightest graduates access to the best possible career opportunities
- The company combines rich data, technology, and analytics with its knowledge and insights to create highly targeted and personalised experiences, interactions, and opportunities to connect students and their future employers
- Bright Network works with a diverse range of clients, from blue-chip companies to SMEs and start-ups, including Nestlé, KPMG, Goldman Sachs, PwC, P&G, Bain & Company, Teach First, Deloitte, Clifford Chance, M&S, Berenberg, and Slaughter and May
Company Specialties:
- Graduate Recruitment
- Recruitment Consultancy
- Careers Events
- Social Media Recruitment
- Corporate Finance Recruitment
- Social Media
- Networking Events
- Headhunting
- Digital Marketing
- Copywriting
- Events
- Media & Advertising
- Publishing
- Careers Advice
- Data Analysis
- Research and Insights
Company Website: employers.brightnetwork.co.uk
ASSUMPTION: Bright Network's focus on data-driven insights and personalised experiences sets it apart in the graduate recruitment industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in digital marketing and event management, seeking to grow their career in a high-growth business
Reporting Structure: The Events Marketing Manager will report directly to the Head of Events Marketing and collaborate with the Events Delivery Team
Work Arrangement: This role offers flexible hybrid working options, with 3 days in the office and 2 days remote
Growth Opportunities:
- Bright Network is a rapidly scaling business, offering opportunities for professional development and career progression
- The Events Marketing Manager will have the chance to see the impact of their work first-hand at Bright Network's events
- Joining the Events Team provides opportunities to learn, grow, and develop marketing skills
ASSUMPTION: Candidates who are proactive, innovative, and eager to learn will thrive in this role and have ample opportunities for growth within the company.
🌍 Location & Work Environment
Office Type: Bright Network's London HQ offers a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 80 Middlesex Street, 5th floor, London, England E1 7EZ, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving job market and numerous opportunities for professional growth
- The office is located in the City of London, close to public transportation and various amenities
- Bright Network's hybrid working policy allows employees to balance office work with remote work, providing flexibility and work-life balance
Work Schedule: Full-time, with flexible hybrid working options (Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break)
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a collaborative team setting will find Bright Network's work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Introductory call with the People team
- First stage interview with the Head of Events Marketing
- Task and values & culture interview with three members of the team
- Final round interview with the Platform CEO
Key Assessment Areas:
- Digital marketing and event management skills
- Organizational skills and attention to detail
- Ability to work under pressure and meet deadlines
- Cultural fit and alignment with Bright Network's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing, event management, and campaign performance analysis
- Demonstrate your understanding of Bright Network's mission and how your skills and experience align with the company's goals
ATS Keywords: Digital Marketing, Email Marketing, Event Marketing, Campaign Performance, Social Media Management, Organizational Skills, Attention to Detail
ASSUMPTION: Bright Network's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, or similar)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
ASSUMPTION: Candidates with experience using relevant event management, marketing automation, and social media management tools will be well-suited to this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and consultative
- Data-driven and innovative
- Collaborative and supportive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have experience working with diverse audiences and creating targeted marketing campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and meeting tight deadlines?
- Do you share Bright Network's commitment to being inclusive, data-driven, and collaborative?
ASSUMPTION: Candidates who align with Bright Network's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with diverse audiences and tailoring marketing messages to meet their unique needs and preferences
- Keeping up with the latest trends in digital marketing, event engagement, and student behavior
- Balancing office work and remote work, requiring strong self-motivation and time management skills
ASSUMPTION: Candidates who are proactive, adaptable, and able to manage multiple priorities effectively will be well-suited to overcome these challenges.
📈 Similar Roles Comparison
- Events Marketing Manager at Bright Network focuses on driving engagement and maximizing attendance, whereas similar roles at other companies may prioritize different aspects of event marketing
- Bright Network's focus on data-driven insights and personalised experiences sets it apart in the graduate recruitment industry
- Career progression opportunities at Bright Network may differ from those at other companies, given its rapid growth and expansion into new markets
ASSUMPTION: Candidates should research Bright Network's unique approach to event marketing and career growth opportunities to ensure a good fit for their personal and professional goals.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for Bright Network's largest flagship event, FESTIVAL, to maximize attendance and engagement
- Creating compelling, data-driven marketing content for a bespoke event focused on diversity and inclusion, such as Women In TEC or Black Heritage Future Leaders
- Analyzing and optimizing the performance of marketing campaigns for Bright Network's award-winning Internship Experience UK, ensuring consistent improvement and high-quality output
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached challenges and achieved results.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign timeline for Bright Network's flagship events, and how my role would fit into that process?
- How does the Events Marketing Manager collaborate with the Events Delivery Team to create impactful campaigns and maximize attendance and engagement?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns for Bright Network's events, and how are these tracked and analyzed?
- How does Bright Network support the professional development and growth of its Events Marketing Manager, and what opportunities exist for career progression within the company?
- What is the work-life balance like for the Events Marketing Manager, and how does Bright Network support employees in maintaining a healthy work-life balance?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role and their interest in Bright Network's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process, which includes an intro call, first stage interview, task and values & culture interview, and final round interview
- Research Bright Network's mission, values, and culture to ensure a good fit for your personal and professional goals
- Follow up with the People team after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
