📌 Core Information
🔹 Job Title: Events & Marketing Manager
🔹 Company: Reinhardt University
🔹 Location: Waleska, GA
🔹 Job Type: On-site
🔹 Category: Education
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and coordinating admission events and tours
- Managing marketing campaigns and enrollment goals
- Collaborating with various university departments
- Supervising and training student ambassadors
- Providing exceptional customer service to visitors and inquiries
ASSUMPTION: This role requires a high level of organization, creativity, and strong interpersonal skills to manage multiple events and stakeholders effectively.
📋 Key Responsibilities
✅ Plan and coordinate all aspects of admission events and tours, including scheduling, facilities use, and communications
✅ Manage marketing campaigns, enrollment, and attendance goals for each event
✅ Collaborate with various university departments to execute events and tours
✅ Direct and manage the work of the Reinhardt Captains, including recruitment, selection, training, scholarships, and incentives
✅ Provide exceptional customer service to prospective students, campus visitors, and inquiries
✅ Create annual event and tour schedules and communicate them to appropriate constituents
✅ Ensure tour/visit materials are current and available for all guests
✅ Coordinate details for customized weekday/weekend and virtual tours
✅ Schedule faculty, staff, and coach appointments for individual and group events
✅ Lead tours when needed and work with university staff on tour route and script for events
✅ Secure show rooms each semester and ensure they are decorated and maintained
✅ Walk the on-campus tour route each week to check for cleanliness and identify maintenance needs
✅ Develop training materials for Reinhardt Captains and Admissions Counselors regarding campus events, tours, and visit programs
✅ Plan, coordinate, and execute off-campus special events
✅ Schedule Scholarship interviews and related student/faculty meetings and events
✅ Build and manage JRM events, including attendance reports to counselors
✅ Provide weekly data, reports, and analyses on events and tours to inform decision-making
✅ Maintain a working knowledge of best practices for university admission events and tours
✅ Serve on institutional committees to represent the Office of Admissions and specific role within the department
ASSUMPTION: This role requires a high degree of multitasking, attention to detail, and strong organizational skills to manage various events and projects simultaneously.
🎯 Required Qualifications
Education: A bachelor's degree from a regionally accredited institution is preferred
Experience: A minimum of 2 years of work in higher education admissions, hospitality management, marketing, and customer service
Required Skills:
- Proficient in admissions technologies and platforms, including meeting management software, Microsoft Teams, Zoom, database management, JRM, Salesforce, Microsoft Office Suite, InDesign, Photoshop, Canva, and Illustrator
- Excellent written and verbal communication skills
- Strong interpersonal and customer service skills
- Ability to prioritize work assignments and manage multiple projects simultaneously
- Flexibility with work hours, including evenings and weekends
- Valid driver's license and safe driving practices
Preferred Skills:
- Familiarity with Reinhardt University or similar higher education institutions
- Experience with event management software and virtual meeting platforms
ASSUMPTION: Candidates with relevant experience in higher education admissions, hospitality management, or marketing will be strongly considered for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $50,000 per year (Estimated based on industry standards for similar roles in Georgia)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Tuition remission for employees and dependents
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with evenings and weekends required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Georgia. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Small (1,001-5,000 employees)
Founded: 1883
Company Description:
- Reinhardt University is a private, liberal arts college affiliated with the United Methodist Church
- Offers over 40 undergraduate and graduate programs in arts, business, education, nursing, and sciences
- Emphasizes a student-centered approach with small class sizes and personalized attention
Company Specialties:
- Liberal arts education
- Small class sizes and personalized attention
- Affiliated with the United Methodist Church
Company Website: Reinhardt University
ASSUMPTION: Reinhardt University's small size and student-centered approach allow for close-knit community and personalized experiences for both students and employees.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Admissions
Work Arrangement: On-site, with evenings and weekends required
Growth Opportunities:
- Potential advancement within the Admissions department
- Expanding responsibilities and event management experience
- Networking opportunities with university departments and external stakeholders
ASSUMPTION: This role offers growth opportunities through expanding event management experience and networking with various university departments and external stakeholders.
🌍 Location & Work Environment
Office Type: On-campus, in a general office environment
Office Location(s): Waleska, GA
Geographic Context:
- Waleska is a small city in northern Georgia, approximately 40 miles northwest of Atlanta
- Offers a rural setting with easy access to outdoor recreation and nearby cities
- Home to Reinhardt University and several other small colleges and universities
Work Schedule: Full-time, 40 hours per week, with evenings and weekends required
ASSUMPTION: The rural setting of Waleska offers a peaceful work environment, with easy access to outdoor recreation and nearby cities for cultural and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-campus interview with the Director of Admissions and other Admissions staff
- Final interview with the Vice President for Enrollment Management
Key Assessment Areas:
- Event planning and management skills
- Marketing and communication skills
- Customer service and interpersonal skills
- Adaptability and flexibility with work hours
- Technical proficiency with admissions technologies and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on event planning, customer service, and teamwork
- Research Reinhardt University and the Admissions department to demonstrate your interest and understanding of the role
ATS Keywords: Event Management, Marketing, Customer Service, Admissions, Higher Education, University, College, Event Planning, Event Coordinator, Marketing Coordinator, Customer Service Representative, Admissions Counselor, Admissions Representative
ASSUMPTION: The interview process for this role will focus on assessing the candidate's event planning, marketing, and customer service skills, as well as their adaptability and flexibility with work hours.
🛠️ Tools & Technologies
- Admissions technologies and platforms (e.g., JRM, Salesforce)
- Meeting management software (e.g., Microsoft Teams, Zoom)
- Database management software
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Design software (InDesign, Photoshop, Canva, Illustrator)
ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for event planning, marketing, and data management.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Community engagement
- Integrity and ethical decision-making
- Diversity, equity, and inclusion
- Collaboration and teamwork
Work Style:
- Fast-paced and high-energy environment
- Flexibility and adaptability to changing demands
- Strong interpersonal and communication skills
- Ability to work independently and in a team
- Attention to detail and strong organizational skills
Self-Assessment Questions:
- How do you align with Reinhardt University's student-centered approach and community engagement values?
- How do you handle working in a fast-paced, high-energy environment with changing demands?
- How do you balance working independently and collaboratively in a team setting?
ASSUMPTION: Candidates who demonstrate strong alignment with Reinhardt University's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple events and projects simultaneously
- Working evenings and weekends, including holidays
- Adapting to a fast-paced, high-energy environment with changing demands
- Balancing independent work and collaboration with various university departments
- Maintaining a high level of customer service and professionalism under pressure
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a high degree of multitasking to manage multiple events and projects simultaneously.
📈 Similar Roles Comparison
- Unlike other event coordinator roles, this position requires a strong focus on customer service and admissions-specific responsibilities
- Compared to other marketing coordinator roles, this position emphasizes event planning and management, with a focus on admissions events and tours
- Career path comparison: This role can lead to advancement within the Admissions department or related fields in higher education
ASSUMPTION: This role offers unique opportunities in higher education admissions, with a focus on event planning, marketing, and customer service.
📝 Sample Projects
- Planning and executing a large-scale open house event, including logistics, marketing, and on-site management
- Developing and implementing a virtual tour program, including scriptwriting, video production, and promotion
- Collaborating with university departments to create and execute targeted marketing campaigns for specific events or programs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to manage them?
- How does this role support the university's mission and strategic goals?
- What are the most successful events and marketing campaigns in the past, and what contributed to their success?
- How does the Admissions department collaborate with other university departments to execute events and tours?
- What opportunities are there for professional development and growth within the Admissions department?
ASSUMPTION: These questions help candidates better understand the role's demands, the department's dynamics, and potential growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Reinhardt University job portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on event planning, customer service, and teamwork
- Research Reinhardt University and the Admissions department to demonstrate your interest and understanding of the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
