📌 Core Information
🔹 Job Title: Events Marketing - Mumbai (Remote)
🔹 Company: BrowserStack
🔹 Location: Mumbai, Maharashtra, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 2-4 years
🔹 Remote Status: Remote (Mumbai base)
🚀 Job Overview
Key aspects of this role include:
- Driving awareness and demand for BrowserStack among global developer and QA communities
- Executing field marketing strategies and programs to drive brand awareness, lead generation, and customer engagement
- Collaborating cross-functionally with sales, product marketing, product, and other stakeholders
- Managing event execution plans, including webinar calendars and logistics
- Creating and managing marketing collateral, presentations, and promotional materials
ASSUMPTION: This role requires a high level of independence and strong project management skills to manage multiple events and stakeholders simultaneously.
📋 Key Responsibilities
✅ Develop and execute field marketing strategies, aligning with other areas of marketing and functional areas like sales, product marketing, product, and other stakeholders
✅ Manage and drive execution of demand generation and field marketing plans
✅ Create and manage event execution plans, including webinar calendars and logistics
✅ Manage external stakeholder collaboration, including agencies and 3rd party vendors
✅ Work closely with different stakeholders to develop compelling marketing collateral, presentations, promotional materials, etc.
ASSUMPTION: This role involves a significant amount of project management, stakeholder communication, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-4 years of overall experience in developing and executing successful field marketing strategies
Required Skills:
- Proven experience in event planning and execution
- Strong project management skills
- Excellent oral and written communication skills
- Ability to work independently and manage multiple projects simultaneously
- Proficient in defining and tracking success metrics
- Experience working with multiple stakeholders across time zones
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the software testing industry
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and its customers.
💰 Compensation & Benefits
Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Medical insurance for self, spouse, up to 2 dependent children, and parents/parents-in-law up to INR 5,00,000
- Gratuity as per the Payment of Gratuity Act, 1972
- Unlimited time off
- Remote-first work environment in India
- Remote-first benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience
Working Hours: Full-time (40 hours/week) with flexible hours and unlimited time off
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (Remote-first approach)
Founded: 2011
Company Description:
- BrowserStack is the world’s leading cloud-based software testing platform
- Empowers over 50,000 customers, including Amazon, Microsoft, Meta, and Google
- Provides instant access to 35,000+ real devices and browsers across 21 global data centers
Company Specialties:
- Mobile testing
- Web testing
- Cross-browser testing
- Cloud infrastructure
- Real Devices
- Functional testing
- Responsive testing
- Manual tests
- Automation
- Selenium
- Javascript unit testing
- Appium
- Espresso
- XCUITest
- Quality Assurance
- Debugging
- Continuous Integration
- Continuous Delivery
- DevOps
Company Website: http://www.browserstack.com
ASSUMPTION: BrowserStack's remote-first approach allows for greater flexibility and work-life balance but may require employees to be more self-motivated and disciplined.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Manager, Field Marketing
Work Arrangement: Remote (with a Mumbai base) with unlimited time off
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on high-impact projects and collaborate with global teams
- Chance to learn and develop skills in software testing and related technologies
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given BrowserStack's rapid expansion and global presence.
🌍 Location & Work Environment
Office Type: Remote-first with occasional in-person meetings and events
Office Location(s): Mumbai, Dublin, San Francisco
Geographic Context:
- Mumbai is the capital city of Maharashtra and the most populous city in India
- Mumbai is a major commercial and entertainment hub, offering numerous cultural, social, and recreational opportunities
- Mumbai has a tropical wet and dry climate, with hot and humid summers and mild, dry winters
Work Schedule: Full-time (40 hours/week) with flexible hours and unlimited time off
ASSUMPTION: While this role is remote, employees based in Mumbai may be expected to participate in local events and meetings from time to time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Manager, Field Marketing
- Final interview with the Director, Marketing
Key Assessment Areas:
- Event planning and management skills
- Project management skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant event planning and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of BrowserStack's products and services
- Prepare examples of successful events you've managed and the outcomes achieved
ATS Keywords: Field Marketing, Event Management, Cross-Functional Collaboration, Content Management, Demand Generation, Stakeholder Management, Communication, Research Mindset
ASSUMPTION: BrowserStack's interview process is likely to be comprehensive and competitive, given the company's rapid growth and high demand for its services.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Event management platforms (e.g., Eventbrite, Bizzabo)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's existing skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Remote-first and flexible
- Results-driven and data-focused
- Collaborative and cross-functional
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a remote, independent work environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a strong customer focus and data-driven mindset?
ASSUMPTION: BrowserStack's remote-first culture values self-motivation, discipline, and strong communication skills.
⚠️ Potential Challenges
- Managing multiple events and stakeholders simultaneously
- Working across different time zones and cultures
- Keeping up with the company's rapid growth and changing priorities
- Adapting to a remote-first work environment and maintaining work-life balance
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to Event Marketing Manager or Field Marketing Manager positions in other tech companies
- However, BrowserStack's remote-first approach and global customer base may require additional flexibility and adaptability
- Career progression may involve moving into senior marketing roles or management positions within BrowserStack or related industries
ASSUMPTION: While this role shares similarities with other event marketing positions, BrowserStack's unique culture and global presence set it apart.
📝 Sample Projects
- Planning and executing a global webinar series to launch a new product feature
- Managing a virtual event for a major tech conference, including speaker logistics, promotional materials, and event execution
- Collaborating with the sales team to develop and execute a targeted event campaign to generate leads and drive revenue
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of collaboration required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BrowserStack?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BrowserStack support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does BrowserStack measure the success of its field marketing efforts, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant event planning and marketing experience
- Prepare examples of successful events you've managed and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
