📌 Core Information
🔹 Job Title: Events Marketing Specialist
🔹 Company: HealthJoy
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid (Occasional in-office)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Chicago) with occasional remote work
🚀 Job Overview
Key aspects of this role include:
- Planning and executing comprehensive event strategies
- Managing internal and external events, including offsites and webinars
- Generating leads and fostering relationships through impactful initiatives
- Collaborating with cross-functional teams to create engaging event experiences
- Negotiating and managing sponsored partnerships to drive lead generation
ASSUMPTION: This role requires a proactive, organized individual contributor with a strong strategic mindset and data-driven approach to manage marketing programs that drive KPIs in a fast-paced B2B startup environment.
📋 Key Responsibilities
✅ Plan, manage, and coordinate internal team events, including internal offsites
✅ Oversee the end-to-end execution of events, from conceptualizing engaging booth experiences to coordinating speaking opportunities and sponsorships
✅ Harness events as opportunities to generate leads, nurture existing relationships, and glean valuable market insights
✅ Manage and coordinate in-person and virtual events, including calendar planning, objective setting, budget control, pre-event, on-site, and post-event coordination
✅ Manage vendor selection and contracts, including negotiation, review, and execution
✅ Oversee event setup and ensure all elements are in place according to the event plan
✅ Collaborate with Content and Design teams to create event materials and copy, and coordinate with local video/photographers to capture onsite content
✅ Conduct post-event evaluations to assess the success of the event and identify areas for improvement
✅ Oversee the swag production for HealthJoy-produced events end-to-end
ASSUMPTION: This role requires strong attention to detail, efficient task management, and the ability to work independently and collaboratively to meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in business/marketing (preferred)
Experience: 2+ years of event production experience in a B2B environment
Required Skills:
- Proven ability to manage marketing programs that drive KPIs
- Strong strategic thinking and data-driven decision-making skills
- Excellent communication and creative thinking skills
- Collaborative and responsive team player
- Experience negotiating and managing sponsored partnerships to deliver leads
Preferred Skills:
- Experience at a high-growth B2B SaaS or tech company
- Experience managing partnerships to drive lead generation with brokers and HR consultants
ASSUMPTION: A Bachelor’s degree in business/marketing and experience at a high-growth B2B SaaS or tech company would be beneficial but are not strict requirements.
💰 Compensation & Benefits
Salary Range: $60,000 - $70,000 annually (based on experience and qualifications)
Benefits:
- Medical, Dental, and Vision Insurance
- HSA Contribution Match
- Stock Options (for eligible roles)
- 401k Match
- Paid Parental Leave
- Short Term and Long Term Disability Coverage
- Flexible PTO
Working Hours: Full-time (40 hours/week) with occasional remote work and in-office requirements
ASSUMPTION: The salary range provided is an estimate based on the job level and market data. Actual compensation may vary based on individual qualifications and company budget.
📌 Applicant Insights
🔍 Company Context
Industry: HealthJoy operates in the healthcare benefits industry, focusing on simplifying benefits experiences and driving user engagement through innovative technology.
Company Size: HealthJoy is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: HealthJoy was founded in 2014, with a mission to remove complexity from healthcare benefits and improve user experiences.
Company Description:
- HealthJoy helps employers and their partners bring benefits strategies to life through its user-friendly app
- The company focuses on healthcare navigation, making it simple for employees to choose the highest-quality, most cost-effective care
- HealthJoy's approach results in healthier employees and a healthier bottom line for employers
Company Specialties:
- Healthcare Concierge
- Telemedicine
- Rx Savings
- Medical Bill Review
- Healthcare AI Chatbot
- Insurance Plan Recommendations
- Advocacy
Company Website: http://www.healthjoy.com
ASSUMPTION: HealthJoy's focus on healthcare benefits and user engagement makes it an attractive employer for candidates interested in the healthcare industry and technology-driven solutions.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to grow their event management skills in a dynamic, fast-paced environment.
Reporting Structure: The Events Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including Content, Design, and Sales.
Work Arrangement: This is a hybrid role, requiring occasional time in the downtown Chicago office and remote work for the rest of the week.
Growth Opportunities:
- Expanding event management skills and experience
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to work on high-impact projects and contribute to HealthJoy's continued success
ASSUMPTION: This role offers growth opportunities for candidates eager to learn and make a significant impact on HealthJoy's marketing efforts.
🌍 Location & Work Environment
Office Type: HealthJoy's office is located in downtown Chicago, providing a vibrant and dynamic work environment.
Office Location(s): 215 W. Superior Street, 5th Floor, Chicago, IL 60654, US
Geographic Context:
- Chicago, IL is a major city with a diverse population and a thriving tech industry
- The downtown area offers numerous amenities, including restaurants, cultural attractions, and public transportation
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The Events Marketing Specialist will work a full-time schedule with occasional remote work and in-office requirements.
ASSUMPTION: Candidates should be comfortable working in an urban environment and have access to reliable transportation for occasional in-office work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Team
- Final interview with the Marketing Manager and/or other stakeholders
Key Assessment Areas:
- Event management skills and experience
- Strategic thinking and data-driven decision-making
- Communication and creative thinking skills
- Collaboration and teamwork
- Cultural fit and alignment with HealthJoy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant event management experience and skills
- Prepare for behavioral and situational interview questions focusing on event management scenarios
- Research HealthJoy's mission, values, and company culture to demonstrate your alignment and enthusiasm
ATS Keywords: Event Management, Event Planning, Event Production, Marketing, B2B, Lead Generation, Partnerships, Negotiation, Strategic Thinking, Data-Driven Decision Making
ASSUMPTION: HealthJoy uses an Applicant Tracking System (ATS) to filter and manage job applications. Including relevant keywords in your resume and cover letter can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Event management software (e.g., Cvent, Eventbrite, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite, or similar)
ASSUMPTION: Familiarity with relevant event management, project management, and marketing tools is preferred but not required. HealthJoy will provide training and support for new team members.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Focus on improving user experiences and driving user engagement
- Innovative: Embrace continuous learning and improvement
- Collaborative: Work together to achieve common goals and drive success
- Data-driven: Use data and insights to inform decision-making and strategy
Work Style:
- Dynamic and fast-paced: HealthJoy operates in a rapidly growing and evolving industry
- Collaborative and team-oriented: HealthJoy values input and contributions from all team members
- Data-driven and strategic: HealthJoy uses data and insights to inform decision-making and strategy
Self-Assessment Questions:
- How do you align with HealthJoy's patient-centric value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a rapidly changing environment, and how did you approach this challenge?
- How do you prefer to work with a team, and how do you ensure open communication and collaboration?
ASSUMPTION: HealthJoy values candidates who demonstrate a strong cultural fit with the company's mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple events simultaneously, requiring strong organizational skills and time management
- Working with tight deadlines and last-minute changes, demanding flexibility and adaptability
- Navigating vendor relationships and negotiations, requiring strong communication and negotiation skills
- Occasional in-office work requirements, which may impact work-life balance for some candidates
ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and adaptable individual to succeed.
📈 Similar Roles Comparison
- This role differs from other event management positions in its focus on B2B marketing and lead generation through events
- HealthJoy's industry-specific context requires an understanding of healthcare benefits and user engagement strategies
- Career path comparison: This role offers growth opportunities in event management and marketing, with potential progression to senior roles within the marketing team
ASSUMPTION: Candidates should consider their interest in the healthcare industry and B2B marketing when comparing this role to similar positions.
📝 Sample Projects
- Planning and executing a successful internal offsite event, including vendor management, logistics, and on-site coordination
- Managing a virtual webinar series, including speaker coordination, promotion, and lead generation
- Collaborating with cross-functional teams to create engaging event materials and content, including video and photography
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Events Marketing Specialist role at HealthJoy.
❓ Key Questions to Ask During Interview
- How does this role contribute to HealthJoy's overall marketing strategy and business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HealthJoy support the professional development and growth of its marketing team members?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
- How does HealthJoy foster a collaborative and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate your interest in the role, company, and team dynamics, and will help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant event management experience and skills
- Prepare for behavioral and situational interview questions focusing on event management scenarios
- Research HealthJoy's mission, values, and company culture to demonstrate your alignment and enthusiasm
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
