Events Marketing Specialist

📌 Core Information

🔹 Job Title: Events Marketing Specialist

🔹 Company: Infobip

🔹 Location: Jersey City, New Jersey, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving regional brand presence and demand generation through high-impact events
• Managing end-to-end event planning and execution, from budgeting to logistics and performance analysis
• Collaborating with cross-functional teams, including Sales, Marketing, Product, and Operations
• Strategizing and executing both digital and in-person events, including conferences, trade shows, webinars, and custom activations
• Analyzing event performance and optimizing strategies based on data and feedback

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and own a regional event strategy that supports brand awareness, pipeline creation, and account expansion goals

✅ Identify key industry events, trade shows, and community opportunities to engage with target audiences

✅ Manage both digital and in-person events from planning to execution, often supporting multiple events with competing priorities

✅ Lead all aspects of planning and execution for sponsored and hosted events, including budgeting, logistics, venue selection, vendor contracts and payments, swag, and on-site coordination

✅ Manage agency/vendor relationships and ensure every event reflects our brand and customer experience standards

✅ Partner with the Integrated Marketing Manager and/or Regional Sales squads to create tailored, account-based activations across target verticals

✅ Define success metrics, track KPIs, and produce post-event reporting and analysis

✅ Continuously iterate on event strategy based on feedback, performance insights, and market trends

✅ Collaborate with cross-functional teams to create event goals, presentations, pre- and post-show communications, and repurpose event content post-activation

ASSUMPTION: This role involves a high degree of multitasking, prioritization, and adaptability, as well as the ability to work effectively with global teams across time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in B2B event marketing, ideally in SaaS or Tech, with a strong background in strategic event execution

Required Skills:

• Proven track record managing a range of events—from large-scale conferences to bespoke, invite-only experiences—across digital and in-person formats

• Skilled in end-to-end event production, including vendor management, booth design, branding, logistics, A/V, webinar platforms, demo setup, and post-event follow-up
• Adept at cross-functional collaboration with Sales, Marketing, Product, and Operations teams, both regionally and globally
• Strong project management capabilities with the ability to balance hands-on execution and strategic delegation across teams
• Excellent communication, interpersonal, vendor management, and negotiation skills
• Comfortable managing multiple projects with shifting priorities and stakeholders, while consistently meeting deadlines
• Analytical and data-driven mindset with strong problem-solving and critical thinking skills
• Proficient with tools like Salesforce, Asana, and event management platforms
• Willingness to travel for events (~30–35%) and work effectively with global teams across time zones

Preferred Skills:

• Experience with event management software (e.g., Cvent, Eventbrite, Hopin)
• Fluency in additional languages

ASSUMPTION: Candidates should have a proactive, flexible, and innovative approach, with a passion for technology and a customer-centric mindset.

💰 Compensation & Benefits

Salary Range: $89,000 to $100,000 USD base salary annually

Benefits:

• Medical, Dental, and Vision insurance
• Basic Life Insurance
• 401(k) Plan Participation with Company Match
• Short-term and Long-term Disability Insurance
• Wellness Plan of up to $500/year pro-rated based on hire date
• PTO: Accrual of up to twenty-three (23) vacation days per year, accrual of up to nine (9) sick days per year, plus carryover of up to nine (9) sick days annually
• Additional leave time for marriage, relocation, bereavement, and other major life events
• Twelve (12) weeks of paid parental leave
• Participation in employee share ownership plan (ESOP)
• Fourteen (14) paid holidays annually

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on market research and internal equity. The selected candidate's salary will be determined based on various factors, including job-related knowledge, experience, education, skillset, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security. They help their clients and partners overcome the complexity of consumer communications, grow their business, and enhance the customer experience – all in a fast, secure, and reliable way.

Company Size: Infobip has over 3,700 experts across 70+ offices in 6 continents, making it an Engineering Powerhouse with a strong focus on quality engineering and innovation.

Founded: Infobip was founded in 2006 and has since grown into a global leader in its industry.

Company Description:

• Infobip is a global leader in omnichannel engagement, powering a broad range of messaging channels, tools, and solutions for advanced customer engagement, authentication, and security.
• Their mission is to help their clients and partners overcome the complexity of consumer communications, grow their business, and enhance the customer experience – all in a fast, secure, and reliable way.
• Infobip sees itself as humble engineers led by their philosophy of learning by doing and fueled by their passion for technology.

Company Specialties:

• A2P SMS messaging
• Mobile operators solutions
• 2-Factor Authentication
• Operator partnerships
• Telecommunications
• REST API
• Omnichannel communications
• RCS
• Mobile Identity
• WhatsApp Business
• Messaging
• Engineering
• Development
• Customer experience
• Retail Communications
• Banking communications
• Chat Apps
• and Saas (software as a service)

Company Website: Infobip

ASSUMPTION: Infobip's global presence and focus on innovation make it an attractive employer for candidates seeking international career growth opportunities.

📊 Role Analysis

Career Level: This role is at the senior specialist level, with the opportunity for growth into a management position as the company continues to expand.

Reporting Structure: The Events Marketing Specialist will report directly to the Integrated Marketing Manager or another relevant manager within the Marketing department.

Work Arrangement: This role is on-site, with the expectation to work from the Jersey City, New Jersey office. However, there may be opportunities for remote work or hybrid arrangements in the future.

Growth Opportunities:

• As Infobip continues to grow, there will be opportunities for the Events Marketing Specialist to take on more responsibilities, manage a team, or transition into a different role within the Marketing department or the broader organization.
• The company's global presence also offers opportunities for international relocation and career growth.

ASSUMPTION: Infobip's fast-paced environment and focus on innovation create numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Infobip's Jersey City office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Jersey City, New Jersey, United States

Geographic Context:

• Jersey City is located across the Hudson River from New York City, offering a vibrant urban environment with easy access to cultural attractions, dining, and entertainment.
• The city is known for its diverse neighborhoods, including the historic Downtown, the bustling Journal Square, and the scenic Hoboken waterfront.
• Jersey City is well-connected by public transportation, with easy access to New York City and other nearby destinations.

Work Schedule: The Events Marketing Specialist will work a full-time schedule, with core hours from 9:00 AM to 5:00 PM, Monday through Friday. However, the role may require occasional evening and weekend work to support events and other team activities.

ASSUMPTION: Infobip's Jersey City office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Video interview with the hiring manager
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Event management experience and expertise
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Adaptability and flexibility in a fast-paced environment
• Alignment with Infobip's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant event management experience and skills
• Be prepared to discuss specific examples of your event management experience, including challenges faced and how you overcame them
• Demonstrate your understanding of Infobip's business and industry trends
• Showcase your ability to work effectively with global teams and stakeholders
• Prepare thoughtful questions to ask the interviewer about the role, team, and company

ATS Keywords: Event Marketing, B2B Marketing, Strategic Event Execution, Project Management, Vendor Management, Cross-functional Collaboration, Analytical Skills, Communication Skills, Problem-solving Skills, Sales Collaboration, Budget Management, Logistics Management, Digital Event Management, Data-driven Mindset, Negotiation Skills, Time Management, Customer Experience

ASSUMPTION: Infobip's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Salesforce
• Asana
• Event management platforms (e.g., Cvent, Eventbrite, Hopin)
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello, JIRA)
• Design and presentation tools (e.g., Canva, PowerPoint, Keynote)

ASSUMPTION: The Events Marketing Specialist should be comfortable using a variety of tools and technologies to manage events and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Quality Engineering
• Customer-centric
• Innovation
• Collaboration
• Integrity
• Empowerment
• Learning by doing

Work Style:

• Infobip values a fast-paced, dynamic work environment with a focus on innovation and continuous learning
• The company encourages a proactive, flexible, and customer-centric approach to work
• Infobip fosters a culture of collaboration, with a strong emphasis on cross-functional teamwork and knowledge-sharing

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a focus on innovation and continuous learning?
• Are you comfortable working with global teams and stakeholders across time zones?
• Do you have a proactive, flexible, and customer-centric approach to work?
• Are you able to manage multiple projects with shifting priorities and stakeholders, while consistently meeting deadlines?
• Do you have strong communication, interpersonal, vendor management, and negotiation skills?
• Are you comfortable working with a variety of tools and technologies to manage events and collaborate with cross-functional teams?

ASSUMPTION: Candidates should assess their fit with Infobip's company culture and values before applying to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• The Events Marketing Specialist role may require occasional travel for events, which can be demanding and time-consuming
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful and challenging
• The Events Marketing Specialist must be comfortable working in a fast-paced, dynamic environment with a high degree of multitasking and adaptability
• The role may require occasional evening and weekend work to support events and other team activities
• The Events Marketing Specialist must be able to manage a range of events, from large-scale conferences to bespoke, invite-only experiences, which can be complex and demanding

ASSUMPTION: Candidates should carefully consider the potential challenges of the Events Marketing Specialist role and ensure they are comfortable and prepared to manage them effectively.

📈 Similar Roles Comparison

• Compared to other event marketing roles, this position offers a unique blend of strategic event execution, cross-functional collaboration, and global exposure
• Infobip's global presence and focus on innovation make this role an attractive opportunity for candidates seeking international career growth and development
• This role offers a competitive salary and comprehensive benefits package, as well as opportunities for professional growth and advancement

ASSUMPTION: Candidates should research similar roles and compare the opportunities, responsibilities, and requirements to ensure they find the best fit for their career goals and aspirations.

📝 Sample Projects

• Planning and executing a large-scale conference, including vendor management, booth design, branding, logistics, A/V, webinar platforms, demo setup, and post-event follow-up
• Managing a custom Infobip activation, roadshow, or executive roundtable, including strategy development, vendor selection, budgeting, logistics, and on-site coordination
• Collaborating with cross-functional teams to create tailored, account-based activations across target verticals, including strategy development, vendor selection, budgeting, logistics, and on-site coordination

ASSUMPTION: The Events Marketing Specialist should be prepared to manage a wide range of projects, from large-scale conferences to bespoke, invite-only experiences, and should be comfortable working with global teams and stakeholders across time zones.

❓ Key Questions to Ask During Interview

• Can you describe the typical event calendar for this role, and how it evolves throughout the year?
• How does the Events Marketing Specialist collaborate with the Integrated Marketing Manager and other relevant stakeholders to create event goals, presentations, pre- and post-show communications, and repurpose event content post-activation?
• What are the key performance indicators (KPIs) used to measure the success of events, and how are they tracked and analyzed?
• How does the Events Marketing Specialist work with global and regional stakeholders to align event messaging, creative, and content with the broader marketing campaigns and GTM strategy?
• What are the most challenging aspects of managing events in a global organization, and how does Infobip support its Events Marketing Specialist in overcoming these challenges?
• How does Infobip foster a culture of collaboration and knowledge-sharing among its global teams, and what resources are available to support the Events Marketing Specialist in their role?

ASSUMPTION: Candidates should prepare thoughtful questions to ask the interviewer about the role, team, and company to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant event management experience and skills
• Prepare for your interview by researching Infobip's business, industry trends, and company culture
• Demonstrate your ability to work effectively with global teams and stakeholders during the interview
• Follow up with the hiring manager within one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.