📌 Core Information
🔹 Job Title: Events Partnerships Manager
🔹 Company: HighLevel
🔹 Location: Dallas, Texas
🔹 Job Type: Full-Time
🔹 Category: Marketing & Events
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Strategic event sourcing and sponsorship negotiation
- Partnership relationship management
- On-the-ground presence at events
- Calendar and impact reporting
- Collaboration and communication with internal teams
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to build and maintain relationships with event organizers and partners.
📋 Key Responsibilities
✅ Own the top-of-funnel relationship for all external events HighLevel may sponsor
✅ Proactively build and manage a pipeline of event organizers and industry conferences
✅ Negotiate sponsorship terms, speaking opportunities, and HighLevel’s overall involvement
✅ Be the go-to contact for event hosts and sponsors through the negotiation and deal-close phase
✅ Attend top-tier events and conferences in person to represent HighLevel at the booth
✅ Deliver insights and recommendations to continuously improve event selection and performance
ASSUMPTION: This role involves frequent travel to attend events and may require working non-standard hours during events.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 8+ years of experience in event partnerships, sponsorships, or business development (SaaS/tech strongly preferred)
Required Skills:
- Proven track record of building B2B event pipelines
- Strong communicator and confident networker
- Highly organized with experience managing calendars and event impact reporting
- Familiarity with tools like HighLevel, HubSpot/Salesforce, Asana/Trello, and event marketing platforms
Preferred Skills:
- Experience leading and mentoring team members, contractors, or agency partners
- Passion for brand-building, strategic growth, and showing up where the audience already is
ASSUMPTION: Candidates with experience in the SaaS/tech industry and familiarity with HighLevel will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels in Dallas, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Unlimited PTO
- Remote work options
Working Hours: Full-time (40 hours/week) with flexible scheduling and the need to work non-standard hours during events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically all-in-one sales and marketing platforms for agencies and businesses
Company Size: 1,001-5,000 employees (Large enterprise with a global presence)
Founded: 2018 (Relatively new but rapidly growing)
Company Description:
- HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth
- Supports over 2 million businesses worldwide, processing over 15 billion API hits and handling more than 2.5 billion message events every day
- Operates in a global, remote-first environment with over 1,500 team members across 15+ countries
Company Specialties:
- SaaS
- Marketing
- Advertising
- CRM
Company Website: gohighlevel.com
ASSUMPTION: HighLevel's rapid growth and global presence offer significant opportunities for career advancement and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid to Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Head of Events and Partnerships
Work Arrangement: Hybrid (Remote OK) with the need to travel for events
Growth Opportunities:
- Potential to lead and mentor team members, contractors, or agency partners
- Opportunity to shape HighLevel's event strategy and brand presence
- Chance to grow with the company as it continues to expand and scale
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on HighLevel's event strategy and brand.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK) with an office in Dallas, Texas
Office Location(s): 400 N Saint Paul St, Suite 920, Dallas, Texas 75201, US
Geographic Context:
- Dallas, Texas is a major metropolitan area with a diverse economy and a thriving tech industry
- The office is located in the central business district, offering easy access to public transportation and amenities
- HighLevel's remote work options allow for flexibility and work-life balance
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the need to work non-standard hours during events
ASSUMPTION: HighLevel's hybrid work arrangement offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Head of Events and Partnerships
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Event planning and management skills
- Sponsorship negotiation and relationship-building abilities
- Communication and presentation skills
- Cultural fit and alignment with HighLevel's values
Application Tips:
- Highlight your experience with event partnerships, sponsorships, or business development in the SaaS/tech industry
- Include specific examples of successful event activations and their impact on brand visibility and lead generation
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Event partnerships, sponsorship negotiation, relationship management, event planning, public speaking, B2B marketing, CRM management, lead generation, brand building, strategic growth, collaboration, communication, team leadership, data analysis, event marketing, networking
ASSUMPTION: HighLevel's interview process is designed to assess the candidate's skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HighLevel platform
- HubSpot or Salesforce
- Asana or Trello
- Event marketing platforms (e.g., Eventbrite, Bizzabo)
ASSUMPTION: Familiarity with HighLevel's platform and other relevant tools will be beneficial for candidates, as they will be used extensively in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and adaptable
- Collaborative and inclusive
- Accountable and reliable
Work Style:
- Fast-paced and dynamic
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy owning high-level relationships?
- Are you comfortable negotiating meaningful sponsorships and shaping a calendar of strategic event opportunities?
- Do you have a passion for brand-building, strategic growth, and showing up where the audience already is?
ASSUMPTION: HighLevel's culture values innovation, collaboration, and a customer-centric approach, making it an ideal fit for candidates who are adaptable, results-driven, and passionate about their work.
⚠️ Potential Challenges
- Managing a high volume of events and partnerships simultaneously
- Balancing remote work and in-person event attendance
- Adapting to a fast-paced, rapidly growing company environment
- Dealing with last-minute changes and unexpected challenges during events
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional event planning roles, this position focuses heavily on sponsorship negotiation and relationship-building
- HighLevel's global presence and rapid growth offer unique opportunities for career advancement and exposure to diverse markets
- This role requires a higher level of strategic thinking and autonomy than many event planning positions
ASSUMPTION: Candidates should be aware that this role requires a higher level of strategic thinking and autonomy than many event planning positions, and should be prepared to take ownership of HighLevel's event partnerships and sponsorship strategy.
📝 Sample Projects
- Negotiating a high-impact sponsorship package for a major industry conference
- Managing a team of contractors or agency partners to execute multiple events simultaneously
- Developing and implementing a data-driven strategy to optimize event selection and performance
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Events Partnerships Manager role, as well as the need to balance data-driven decision-making with hands-on event execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HighLevel support work-life balance for employees with frequent travel requirements?
- What opportunities are there for growth and leadership within the Events and Partnerships team?
- How does HighLevel measure the success of its event partnerships and sponsorships?
- What is the company's long-term vision for its event strategy, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic aspects, as well as their commitment to understanding HighLevel's long-term goals and their own potential for growth within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in event partnerships, sponsorships, or business development
- Prepare examples of successful event activations and their impact on brand visibility and lead generation
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
