Events & Rentals Marketing Specialist

📌 Core Information

🔹 Job Title: Events & Rentals Marketing Specialist

🔹 Company: Boston Beer

🔹 Location: Boston, MA

🔹 Job Type: Full time

🔹 Category: Food and Beverage Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and guest visits through strategic event marketing and execution
• Collaborating with cross-functional teams to develop and implement marketing plans
• Managing event budgets and providing recaps for programming and promotions
• Serving as the main contact for rental inquiries and client tours
• Ideating and implementing strategic rentals plan to drive awareness, leads, and bookings

ASSUMPTION: This role requires strong project management, communication, and collaboration skills to succeed in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Collaborate with the Sr. Marketing & Events Manager, Sr. Events & Rentals Marketing Specialist-SABB, and onsite FOH team to develop ways to bring national brands to life at the location through tentpole events, programs, specials, displays, recurring weekly events, etc.

✅ Drive coordination and execution of all events with the onsite FOH team to create unique guest experiences and traffic-driving programming, including effective communication of ownership for all onsite activations

✅ Collaborate with design team on look and feel for events, including marketing assets, both digital and physical, with the goal of driving awareness and attendance

✅ Coordinate with Social & Digital Communications Coordinator on social calendar to drive events, programming, and rentals through social media, newsletter, etc.

✅ Ideate and implement strategic rentals plan, including selling and marketing tactics to drive awareness, leads, and bookings

✅ Serve as main contact for all rental inquiries and requests, as well as onsite liaison for client tours, communicating and assigning ownership to FOH staff as necessary for day-of execution

✅ Work collaboratively with a cross-functional team of local marketing, brand, and taproom coworkers to drive the development of the annual marketing plan with the goal of driving brand awareness, foot traffic, and revenue growth for the taproom through events and rentals

✅ Manage annual event budgets including expense projections and invoices, vendor negotiation, and collaboration with Sr. Marketing & Events manager or advertising plan and contracts

✅ Provide recaps/reporting for programming, events promotions, etc. to help determine success and opportunities, and assist in the creation of a monthly overall marketing report

ASSUMPTION: This role requires a high level of organization, flexibility, self-motivation, and the ability to succeed in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: 4 Year Bachelor's Degree

Experience: 3+ years in marketing or event experience in promotions, program development and execution, and general marketing

Required Skills:

• Strong project management knowledge & experience
• Proven interpersonal and communication skills with an innate attention to detail
• Multitasking and working on various projects at the same time
• Ability to work independently or cross-functionally through team collaboration
• Highly organized, flexible, self-motivated, and able to succeed in a dynamic fast-paced environment

Preferred Skills:

• Experience with event planning software
• Knowledge of the local Boston market

ASSUMPTION: Candidates with experience in event planning, marketing, or a related field will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: $42,900 – $85,300 annually based on location and the experience level of the candidate

Benefits:

• Generous healthcare on day one
• Stock purchase plan
• 401k
• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

Working Hours: 40 hours per week, with flexibility for event scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level in the Boston area.

📌 Applicant Insights

🔍 Company Context

Industry: The Boston Beer Company operates in the competitive food and beverage services industry, with a focus on craft beer and hard seltzer production and distribution.

Company Size: Boston Beer is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: The company was founded in 1984 and has since grown to become one of the largest craft beer producers in the United States.

Company Description:

• Boston Beer is committed to creating a company that employees would want to work for, with a culture that celebrates beer and fosters a passion for the industry.
• The company focuses on raising the bar in everything they do, from brewing to marketing and sales.
• Boston Beer is always looking for hardworking, motivated, and competitive individuals who strive to push boundaries and never settle.

Company Specialties:

• Craft beer production and distribution
• Hard seltzer production and distribution
• Marketing and events
• Retail and hospitality

Company Website: www.bostonbeer.com

ASSUMPTION: Boston Beer's focus on culture and employee satisfaction makes it an attractive place to work in the industry.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing and events career path, with opportunities for growth and advancement.

Reporting Structure: The Events & Rentals Marketing Specialist reports directly to the Sr. Marketing & Events Manager and collaborates with various teams, including local marketing, brand, and taproom coworkers.

Work Arrangement: This role is on-site, with a flexible work schedule to accommodate event planning and execution.

Growth Opportunities:

• Advancement to a senior role within the marketing and events department
• Expansion into other areas of the business, such as brand management or sales
• Opportunities to work on high-profile events and projects

ASSUMPTION: With the right skills and experience, candidates can expect significant growth opportunities within the company.

🌍 Location & Work Environment

Office Type: The Boston Taproom is a retail location and event venue, with a casual and lively work environment.

Office Location(s): The Downtown Boston Taproom is located at 60 State Street, Boston, MA 02109.

Geographic Context:

• The Boston area is known for its vibrant food and beverage scene, with numerous opportunities for collaboration and partnership.
• Boston is a major market for craft beer and hard seltzer, providing ample opportunities for growth and innovation.
• The city is home to a diverse and talented workforce, with a strong focus on education and technology.

Work Schedule: The work schedule is flexible, with a focus on event planning and execution. Some evenings and weekends may be required.

ASSUMPTION: The work environment at the Downtown Taproom is fast-paced and dynamic, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Sr. Marketing & Events Manager

Key Assessment Areas:

• Event planning and execution skills
• Marketing and promotional strategies
• Budget management and financial acumen
• Communication and collaboration skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience in event planning, marketing, or a related field
• Tailor your resume and cover letter to emphasize skills and experiences that align with the job description
• Prepare examples of successful events or marketing campaigns you've worked on in the past
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Event planning, marketing, promotions, program development, project management, communication, collaboration, budget management, Boston, craft beer, hard seltzer

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences in detail.

🛠️ Tools & Technologies

• Event planning software (e.g., Eventbrite, Cvent)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Budget management software (e.g., Microsoft Excel, Google Sheets)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is not required but may be helpful for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for beer and the industry
• Collaboration and teamwork
• Innovation and continuous improvement
• Accountability and results-driven approach

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a passion for beer and the craft beverage industry?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented setting?
• Are you results-driven and focused on continuous improvement?

ASSUMPTION: Candidates who align with Boston Beer's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously
• Working evenings and weekends as needed for event execution
• Adapting to a fast-paced and dynamic work environment
• Collaborating effectively with various teams and stakeholders
• Managing event budgets and financial projections

ASSUMPTION: Success in this role requires strong project management, communication, and collaboration skills, as well as the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to an Event Coordinator or Event Manager, but with a focus on marketing and promotional strategies
• Unlike other event roles, this position requires a strong understanding of marketing and promotional tactics to drive brand awareness and attendance
• Career paths for this role may include advancement to a senior marketing or events position, or expansion into other areas of the business, such as brand management or sales

ASSUMPTION: Candidates with experience in event planning, marketing, or a related field will find this role to be a good fit for their skills and career goals.

📝 Sample Projects

• Planning and executing a grand opening event for a new taproom location
• Developing and implementing a marketing campaign to promote a new beer release or seasonal product
• Managing a client tour or private event at the Downtown Taproom

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams and departments within the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for employees?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful events or marketing campaigns you've worked on in the past
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.