📌 Core Information
🔹 Job Title: Executive Creative Director
🔹 Company: HelloFresh
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Creative & Design
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the creative vision and strategy for HelloFresh
- Collaborating with cross-functional teams to deliver innovative solutions
- Mentoring and guiding the creative team to enhance brand storytelling and customer engagement
- Driving data-driven decision-making to improve campaign performance
ASSUMPTION: This role requires a high level of creative leadership and strategic thinking to drive the brand's creative direction and improve customer engagement.
📋 Key Responsibilities
✅ Lead the creative vision and strategy for HelloFresh, collaborating with cross-functional teams to deliver innovative solutions
✅ Mentor and guide the creative team to enhance brand storytelling and customer engagement
✅ Drive data-driven decision-making to improve campaign performance and optimize resources
✅ Stay updated on industry trends and competitors to ensure HelloFresh's creative output remains fresh and relevant
ASSUMPTION: The role involves a mix of creative, strategic, and leadership responsibilities, requiring a balance of innovative thinking and practical execution.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Design, Marketing, or a related discipline)
Experience: 10+ years of experience in creative leadership roles, with a strong focus on brand development and campaign management
Required Skills:
- Proven track record of leading creative teams and driving successful campaigns
- Excellent leadership, communication, and interpersonal skills
- Strong portfolio showcasing innovative campaigns and creative problem-solving
- Fluency in English; proficiency in German is a plus
Preferred Skills:
- Experience working in the food or e-commerce industry
- Familiarity with agile methodologies and data-driven decision-making processes
- Proficiency in design tools (e.g., Adobe Creative Suite, Sketch, or Figma)
ASSUMPTION: Candidates should have a strong background in creative leadership, with a focus on brand development and campaign management, as well as excellent leadership and communication skills.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market rates for Executive Creative Director roles in Berlin)
Benefits:
- HelloFresh-subsidized Pension Scheme
- Berlin Relocation Support
- Hybrid Working Model
- Exclusive Discounts on HelloFresh Box
- Annual Learning & Development Budget
- German Language Learning Budget
- Access to HelloFresh Academy
- Mental Health Support
- Transportation Perks
- Working-parent-friendly Benefits
- 24/7 Gym Access
- Wellbeing Platforms
- Sabbatical Leave Options
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is based on market research for Executive Creative Director roles in Berlin, with consideration for the company's size and industry. Benefits are comprehensive and tailored to support employees' well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the competitive meal kit delivery market, focusing on providing affordable, home-cooked meals to customers worldwide.
Company Size: HelloFresh is a mid-sized company with around 15,000 employees globally, offering a dynamic and fast-paced work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to 15 countries across 3 continents.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever
- The company delivers meal kits to over 4.2 million households worldwide, offering a diverse range of recipes and dietary options
- HelloFresh fosters a diverse, fast-paced, and dynamic environment where innovation and smart, fast action are encouraged
Company Specialties:
- Meal kit delivery
- Recipe development
- Brand marketing
- E-commerce
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a well-established company in the meal kit delivery industry, with a strong focus on innovation, data-driven decision-making, and customer engagement.
📊 Role Analysis
Career Level: Executive (Senior Management)
Reporting Structure: The Executive Creative Director reports directly to the Chief Marketing Officer and oversees the creative team.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to shape the creative direction of the brand and make a significant impact on the company's success
- Opportunities to mentor and develop junior team members
- Possibility to expand the role's scope and influence as the company grows
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's creative direction and customer engagement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and ample green spaces
- Berlin has a well-connected public transportation system, making it easy to commute to and from work
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: Berlin offers a dynamic and multicultural work environment, with a high quality of life and excellent connectivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or case study presentation
- Interview with the hiring manager (Chief Marketing Officer)
- Final interview with the Executive Leadership Team
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Leadership and team management abilities
- Strategic thinking and data-driven decision-making
- Industry knowledge and understanding of HelloFresh's brand
Application Tips:
- Tailor your resume and cover letter to highlight your creative leadership experience and relevant skills
- Prepare a strong portfolio showcasing your creative vision, strategic thinking, and ability to drive successful campaigns
- Research HelloFresh's brand and industry trends to demonstrate your understanding of the role and company
ATS Keywords: Executive Creative Director, Creative Leadership, Brand Development, Campaign Management, Data-Driven Decision Making, Mentoring, Hybrid Work, Berlin
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creative vision, leadership skills, and strategic thinking.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The required tools and technologies for this role are standard in the creative industry, with a focus on design and project management software.
👔 Cultural Fit Considerations
Company Values:
- Take ownership
- Reliability
- Collaboration
- Continuous learning
- Data-driven
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and accountable
Self-Assessment Questions:
- How do you ensure that your creative vision aligns with HelloFresh's brand values and business objectives?
- Can you describe a time when you had to pivot your creative strategy based on data or feedback, and what was the outcome?
- How do you foster a collaborative and inclusive work environment that encourages diverse perspectives and ideas?
ASSUMPTION: HelloFresh values a data-driven, collaborative, and innovative work culture, with a strong focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team of creatives with diverse backgrounds and working styles
- Balancing creative innovation with brand consistency and alignment with business objectives
- Adapting to a hybrid work environment and managing remote team members
- Navigating a fast-paced, dynamic work environment with frequent changes and priorities
ASSUMPTION: This role presents unique challenges related to creative leadership, team management, and adaptability in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Executive Creative Director roles, this position offers a unique opportunity to shape the creative direction of a well-established, global brand in the competitive meal kit delivery market
- Industry-specific context: The meal kit delivery market is highly competitive, with a focus on affordability, convenience, and customer engagement
- Career path comparison: This role offers a clear path for career progression within HelloFresh's marketing organization, with the potential to expand the role's scope and influence as the company grows
ASSUMPTION: This role offers a unique opportunity for creative leaders to make a significant impact on a well-established, global brand in the competitive meal kit delivery market.
📝 Sample Projects
- Developing a comprehensive brand style guide to ensure consistent creative output across all touchpoints
- Launching a successful marketing campaign to drive customer acquisition and engagement in a new market
- Collaborating with the product team to create visually appealing and on-brand packaging for HelloFresh's meal kits
ASSUMPTION: These sample projects demonstrate the creative, strategic, and collaborative aspects of the Executive Creative Director role at HelloFresh.
❓ Key Questions to Ask During Interview
- How does HelloFresh support the professional growth and development of its creative team members?
- Can you describe the company's approach to data-driven decision-making and how it influences the creative process?
- How does HelloFresh foster a culture of innovation and continuous learning within its creative team?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does HelloFresh approach collaboration and communication with other departments, such as product and marketing?
ASSUMPTION: These interview questions are designed to provide insight into HelloFresh's creative culture, work environment, and expectations for the Executive Creative Director role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your creative leadership experience, relevant skills, and understanding of HelloFresh's brand
- Prepare a strong portfolio showcasing your creative vision, strategic thinking, and ability to drive successful campaigns
- Research HelloFresh's brand and industry trends to demonstrate your understanding of the role and company
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
