Executive – CRM & Marketing Automation

📌 Core Information

🔹 Job Title: Executive – CRM & Marketing Automation

🔹 Company: Frost & Sullivan

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: On-site

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing CRM operations in a non-technical capacity
• Ensuring data quality and integrity within the CRM system
• Supporting Sales and Marketing teams with actionable insights
• Collaborating with global teams for continuous process improvement

ASSUMPTION: This role is ideal for a detail-oriented individual with strong analytical and communication skills, seeking to grow in a dynamic and fast-paced environment.

📋 Key Responsibilities

✅ Lead Qualification: Analyze client queries, qualify them as sales leads, and route them to the appropriate teams.

✅ Database Management: Update and maintain CRM databases, including research on prospective contacts and companies, deduplication, and ensuring data accuracy.

✅ Industry Categorization: Evaluate company profiles, categorize them into relevant industry verticals, and identify decision-makers.

✅ Stakeholder Collaboration: Coordinate with global teams to ensure lead follow-up, feedback, and continuous process improvement.

✅ Process Documentation: Develop and update CRM process documentation and training materials.

✅ Research for Database Development: Conduct thorough research on companies, industries, and key decision-makers to gather accurate and relevant information for database development and enhancement.

✅ Insights Generation: Create reports and dashboards using Power BI to provide actionable insights for Sales teams.

ASSUMPTION: This role requires a proactive approach to learning new tools and technologies, as well as strong written and verbal communication abilities.

🎯 Required Qualifications

Education: Bachelor’s degree in any discipline

Experience: 0-2 years in CRM, database creation through web research, or a related field

Required Skills:

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Familiarity with CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce)
• Knowledge of Power BI and data visualization techniques

Preferred Skills:

• Experience with data analysis and visualization tools
• Fluency in multiple languages

ASSUMPTION: While prior technical expertise is not required, a willingness to learn and adapt to CRM tools is essential for this role.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible work environment
• Continuous learning opportunities
• Structured career paths

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1961 (Over 60 years ago)

Company Description:

• Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies
• Focuses on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets, and new business models
• Offers Growth Pipeline Management (GPM) system to support clients by identifying and evaluating new growth opportunities

Company Specialties:

• Growth Consulting Services
• Market Intelligence
• Growth
• Innovation & Leadership Events
• Economic Research and Analysis
• Best Practice Models
• Customer Research
• Growth Workshops
• Technical Insights and Analysis
• Career Development
• Analyst Webinars
• Energy & Environment
• Aerospace & Defense
• Intelligent Mobility
• Visionary Science
• Transformational Health
• Digital Transformation
• Business & Financial Services
• Brand & Demand Solutions
• and Tech Vision

Company Website: https://www.frost.com/

ASSUMPTION: Frost & Sullivan is a well-established company with a strong global presence, offering a dynamic work environment with opportunities for growth and learning.

📊 Role Analysis

Career Level: Entry-level to mid-level (0-2 years of experience)

Reporting Structure: This role reports directly to the CRM & Marketing Automation Manager

Work Arrangement: On-site with remote work flexibility

Growth Opportunities:

• Potential career progression within the CRM and Marketing Automation team
• Opportunities to work on diverse projects and gain exposure to various industries
• Chance to develop expertise in CRM operations and data analysis

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a global organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu
• It is the fourth most populous metropolitan area and the third most populous city in India
• Chennai is known for its cultural heritage, historical landmarks, and vibrant arts scene

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Chennai offers a rich cultural experience, with a mix of traditional and modern amenities, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the team or other stakeholders

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication skills and ability to work in a team
• Cultural fit and alignment with company values
• Technical skills and proficiency in required tools

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability
• Research Frost & Sullivan's company culture and values to demonstrate your fit

ATS Keywords: CRM, Marketing Automation, Lead Qualification, Database Management, Power BI, Data Visualization, Salesforce, HubSpot, Microsoft Dynamics

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• CRM tools (e.g., Microsoft Dynamics, HubSpot, Salesforce)
• Power BI
• Data visualization tools

ASSUMPTION: Familiarity with these tools is essential for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Innovation and creativity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have strong analytical and problem-solving skills?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you possess excellent written and verbal communication abilities?
• Are you a self-starter with a proactive approach to learning new tools and technologies?

ASSUMPTION: Candidates should assess their fit with Frost & Sullivan's company culture and values, as well as their ability to thrive in a dynamic and fast-paced work environment.

⚠️ Potential Challenges

• Handling a high volume of client queries and leads
• Meeting tight deadlines and maintaining data accuracy in a fast-paced environment
• Adapting to new tools and technologies as the role evolves
• Working with global teams across different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role is unique in its focus on CRM operations and data analysis within a business consulting and services company
• Similar roles in other industries may have a stronger focus on technical aspects or specific industry knowledge
• Career progression in this role may lead to opportunities in CRM management, data analysis, or related fields

ASSUMPTION: Candidates should research similar roles in other industries to gain a better understanding of the unique aspects of this position.

📝 Sample Projects

• Developing and implementing a lead qualification process for a new product launch
• Creating a comprehensive database of industry verticals and key decision-makers
• Generating actionable insights through Power BI dashboards to improve sales performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on business success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role collaborate with other teams within the organization?
• What opportunities are there for professional growth and development within this role?
• How does Frost & Sullivan support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability
• Research Frost & Sullivan's company culture and values to demonstrate your fit
• Follow up with the hiring manager one week after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.