📌 Core Information
🔹 Job Title: Executive, Growth
🔹 Company: AirAsia
🔹 Location: Wisma Capital A, Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing & Growth
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the end-to-end operations and growth of the Member Referral Program
- Overseeing content and performance of social media platforms for both B2B and B2C segments
- Assisting in the execution of marketing campaigns and on-ground activations
- Collaborating with cross-functional teams to ensure seamless user experience and system functionality
ASSUMPTION: This role requires a high level of organization, strong communication skills, and a data-driven mindset to succeed in managing multiple tasks and driving engagement across digital and offline touchpoints.
📋 Key Responsibilities
✅ Member Referral Program Management:
- Act as the primary point of contact for all matters related to the member referral program
- Manage day-to-day operations, including campaign setup and performance tracking
- Work with cross-functional teams to ensure seamless user experience and system functionality
- Continuously analyze and optimize the program’s performance to drive referral growth and member engagement
- Develop and propose monetization strategies to maximize the value and ROI of the program
✅ Social Media Management (B2B & B2C Segments):
- Lead content planning, scheduling, publishing, and engagement across AirAsia rewards’ social media channels
- Collaborate with internal teams and external agencies to create and curate compelling content
- Monitor platform performance and social listening, respond to comments/messages, and engage with the online community
- Prepare weekly/monthly social media performance reports with insights and recommendations
- Work towards monetizing social channels through content-led strategies and partnerships, with clearly defined KPIs
✅ Marketing Campaigns & On-ground Activations:
- Support the planning and execution of marketing campaigns (online and offline)
- Assist in organizing and executing on-ground events, activations, and roadshows
- Represent the brand during public engagements and ensure a consistent and positive brand image
- Assist with the creation of campaign collaterals, merchandise, and giveaways as required
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and engagement across various channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of relevant experience in digital marketing, social media management, or referral/loyalty programs. Fresh graduates with strong internship experience may also be considered
Required Skills:
- Familiarity with key social platforms (Meta Business Suite, TikTok, LinkedIn, etc.) and basic content creation tools (e.g., Canva, CapCut)
- Strong communication and copywriting skills in English; additional language proficiency is a plus
- Highly organized, detail-oriented, and able to manage multiple tasks and deadlines
- Data-driven mindset with an ability to analyze performance and propose actionable strategies
- Proactive, team-oriented, and willing to travel or work on-site for events/roadshows when needed
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social)
- Knowledge of SEO and content marketing best practices
- Familiarity with CRM systems and marketing automation tools
ASSUMPTION: While not explicitly stated, having experience with project management tools (e.g., Asana, Trello) and basic data analysis skills would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Malaysia typically falls between RM 3,000 - RM 5,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the region.
Benefits:
- Competitive salary package
- Employee discounts on AirAsia flights and services
- Opportunities for career growth and development within the AirAsia group
- Dynamic and multicultural work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional work on weekends or evenings may be required for events and campaigns.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: AirAsia is a leading airline and travel & lifestyle platform in Asia, operating in a highly competitive and dynamic market.
Company Size: AirAsia employs over 10,000 employees across its various businesses, providing ample opportunities for growth and collaboration.
Founded: AirAsia was founded in 2001 and has since grown to become a world-class brand, offering affordable air travel and a wide range of travel and lifestyle services.
Company Description:
- AirAsia is committed to making flying affordable for everyone, connecting people, and transforming lives through its innovative and customer-centric approach.
- The company operates a low-cost carrier (LCC) model, focusing on efficiency and cost-effectiveness to offer competitive pricing.
- AirAsia has expanded its offerings to include digital travel and lifestyle platforms, such as AirAsia Big Loyalty, AirAsia Go, and AirAsia Food.
Company Specialties:
- Aviation and airline operations
- Digital and e-commerce platforms
- Travel and lifestyle services
- Business intelligence and insights
- Innovation and technology
Company Website: http://www.airasia.com
ASSUMPTION: AirAsia's diverse range of businesses and services offers unique opportunities for growth and career development within the company.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and advancement within the marketing and growth team.
Reporting Structure: The Executive, Growth will report directly to the Head of Growth and collaborate with various teams, including Product, Tech, CRM, and Marketing.
Work Arrangement: This role requires on-site work at the AirAsia headquarters in Kuala Lumpur, with occasional travel for events and roadshows.
Growth Opportunities:
- Progression to a Senior Executive or Manager role within the Growth team
- Expansion into other areas of the business, such as digital platforms or travel services
- Cross-functional collaboration and project-based work, offering exposure to various aspects of the AirAsia group
ASSUMPTION: Successful candidates will have the opportunity to grow within the company and contribute to AirAsia's continued success in the competitive travel and lifestyle industry.
🌍 Location & Work Environment
Office Type: AirAsia's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Wisma Capital A, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant food scene and numerous entertainment options.
- The city offers a mix of modern infrastructure and historic landmarks, providing a unique blend of urban and cultural experiences.
- Kuala Lumpur is well-connected by public transportation, making it easy to commute to and from work.
Work Schedule: Standard office hours with occasional flexibility for events and campaigns. The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
ASSUMPTION: The office environment at AirAsia is designed to support productivity and collaboration, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant team members
- Final round with the Head of Growth or another senior leader
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with AirAsia's values
- Relevant experience and skills for the role
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of AirAsia's business and the specific requirements of the Executive, Growth position.
- Prepare examples of your social media management, referral program management, or marketing campaign execution experience.
- Showcase your data-driven mindset and ability to analyze performance and propose actionable strategies.
ATS Keywords: Member Referral Program, Social Media Management, Marketing Campaigns, On-ground Activations, Cross-functional Collaboration, Data-driven Mindset, Performance Tracking, Engagement Strategies, Campaign Execution, Organizational Skills, Proactivity, Brand Representation, Monetization Strategies
ASSUMPTION: The application process at AirAsia is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms: Meta Business Suite, TikTok, LinkedIn, etc.
- Content creation tools: Canva, CapCut, etc.
- Project management tools: Asana, Trello, etc. (not explicitly stated but beneficial for the role)
- Data analysis tools: Google Analytics, social media analytics tools, etc.
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Passion for connecting people and transforming lives
- Commitment to innovation and continuous improvement
- Focus on customer-centricity and excellence in service
- Emphasis on teamwork, collaboration, and mutual respect
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Opportunities for growth and development within the company
Self-Assessment Questions:
- How do you align with AirAsia's core values, particularly the passion for connecting people and transforming lives?
- How comfortable are you working in a dynamic, fast-paced environment with occasional flexibility in work hours?
- How well do you collaborate with others, and can you provide examples of successful team projects or initiatives?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with AirAsia's values and work style will be more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to changes in priorities and workflows as needed
- Occasional travel or work on-site for events and roadshows
- Balancing the need for creativity and innovation with the requirement to meet performance targets and KPIs
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their strong organizational skills, data-driven mindset, and ability to adapt to changing circumstances.
📈 Similar Roles Comparison
- This role is unique in its focus on managing the Member Referral Program, overseeing social media content and performance, and assisting in marketing campaigns and on-ground activations.
- In the broader marketing and growth landscape, this role combines elements of social media management, referral program management, and campaign execution.
- Career progression in this role could lead to specialized positions in social media management, referral program management, or marketing campaign strategy and execution.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when applying.
📝 Sample Projects
- Developing and executing a social media campaign to drive engagement and conversions for a specific product or service
- Analyzing the performance of the Member Referral Program and proposing strategies to optimize its growth and ROI
- Collaborating with cross-functional teams to create and execute a marketing campaign for a new product launch or event
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, allowing them to demonstrate their skills and experience during the application process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing the Member Referral Program, and how does this role fit into the broader growth strategy for AirAsia?
- How does the social media management aspect of this role balance creativity and innovation with performance tracking and data-driven decision-making?
- What opportunities are there for growth and development within the Growth team and the broader AirAsia organization?
- How does AirAsia support work-life balance for employees, particularly in roles that may require occasional flexibility in work hours?
- Can you provide an example of a successful marketing campaign or initiative that the Growth team has executed, and what was the candidate's role in its success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their ability to contribute to AirAsia's continued success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your familiarity with key social platforms, content creation tools, and data-driven mindset.
- Prepare examples of your social media management, referral program management, or marketing campaign execution experience to showcase during the interview process.
- Follow up with the AirAsia HR team one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
