Executive Paid Social

📌 Core Information

🔹 Job Title: Executive – Social, GOC

🔹 Company: WPP Media

🔹 Location: Bangalore - Floor 4, 29, Chennai, Kolkata, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategies and plans for paid campaigns across social media platforms
• Executing and optimizing paid campaigns
• Creating performance reports and review decks for clients
• Understanding project and client requirements
• Coordinating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of social media advertising and the ability to work effectively in a global team.

📋 Key Responsibilities

✅ Develop strategies and plans for paid campaigns across social media platforms

✅ Execute and optimize paid campaigns

✅ Create performance reports and review decks for clients

✅ Understand project and client requirements

✅ Coordinate with cross-functional teams

ASSUMPTION: The role may also involve ad-hoc tasks and projects based on business needs.

🎯 Required Qualifications

Education: Graduation or Post Graduation Degree in Any stream

Experience: 1+ Year of Experience of running paid social campaigns

Required Skills:

• Paid Social Campaigns
• Media Planning
• Communication Skills
• Multi-tasking
• Social Media Advertising
• Ad Creation & Optimization
• Digital Marketing
• Web Analytics
• Performance Marketing

Preferred Skills:

• Meta Certification

ASSUMPTION: Candidates with additional language proficiency may be preferred.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Life Insurance
• Wellness Programs
• Significant Paid Time Off
• Preferential Partner Discounts
• Employee Mental Health Awareness Day

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1986 (WPP Group)

Company Description:

• WPP Media is WPP’s global media collective, built for the AI era.
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

Company Specialties:

• Media Planning & Buying
• Creative Services
• Digital Marketing

Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social

ASSUMPTION: WPP Media's global presence and extensive resources provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level to Junior

Reporting Structure: Reports directly to the Global Operations Centre (GOC) team

Work Arrangement: On-site, with potential for remote work based on business needs

Growth Opportunities:

• Progression to senior roles within the GOC or related teams
• Potential to work on diverse projects and clients
• Chance to gain experience in a global, multicultural environment

ASSUMPTION: This role offers a strong foundation for a career in media planning and advertising.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations

Office Location(s): Bangalore - Floor 4, 29, Chennai, Kolkata, India

Geographic Context:

• Bangalore: A major tech hub and the capital of the Indian state of Karnataka
• Chennai: The capital of the Indian state of Tamil Nadu, known for its cultural heritage and IT industry
• Kolkata: The capital of the Indian state of West Bengal, known for its rich history and cultural diversity

Work Schedule: Monday to Friday, with potential for flexible hours based on project needs

ASSUMPTION: The diverse office locations provide opportunities to work with different teams and clients.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with the GOC team

Key Assessment Areas:

• Understanding of social media advertising and paid campaigns
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience and skills in the resume
• Tailor the resume and cover letter to the specific role and company
• Prepare for behavioral and situational interview questions
• Research the company and its clients to demonstrate understanding and enthusiasm

ATS Keywords: Paid Social Campaigns, Media Planning, Communication Skills, Multi-tasking, Social Media Advertising, Ad Creation, Optimization, Digital Marketing, Web Analytics, Performance Marketing

ASSUMPTION: The interview process may vary based on the specific role and business needs.

🛠 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and team-oriented
• Adaptable and open to change
• Results-driven and proactive

Self-Assessment Questions:

• How do you align with the company's core values?
• How do you handle working with diverse teams and clients?
• How do you approach problem-solving and learning from failures?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and adaptability will thrive in this role.

⚠️ Potential Challenges

• Working with multiple teams and clients may require strong time management and prioritization skills
• The role may involve tight deadlines and high-pressure situations
• Adapting to a global work environment may present cultural and time zone challenges
• Career progression may be competitive due to the large number of employees

ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for success in this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on paid social campaigns and global team collaboration
• Industry-specific context: The advertising industry is dynamic and constantly evolving, requiring continuous learning and adaptation
• Career path comparison: This role offers a clear path to progression within the GOC or related teams

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help applicants tailor their application and interview responses effectively.

📝 Sample Projects

• Developing a comprehensive social media advertising strategy for a global brand
• Optimizing paid campaigns to maximize ROI for a regional client
• Creating performance reports and review decks for multiple clients, highlighting key insights and recommendations

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader GOC team structure and goals?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates interest and engagement in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your work, if applicable
• Follow up with the hiring team one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.