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Executive Paid Social

WPP Media
Full-time
On-site
Kolkāta, West Bengal, India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Executive – Social, GOC

πŸ”Ή Company: WPP Media

πŸ”Ή Location: Bangalore - Floor 4, 29, Chennai, Kolkata, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-03

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing strategies and plans for paid campaigns across social media platforms
  • Executing and optimizing paid campaigns
  • Creating performance reports and review decks for clients
  • Understanding project and client requirements
  • Coordinating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of social media advertising and the ability to work effectively in a global team.

πŸ“‹ Key Responsibilities

βœ… Develop strategies and plans for paid campaigns across social media platforms

βœ… Execute and optimize paid campaigns

βœ… Create performance reports and review decks for clients

βœ… Understand project and client requirements

βœ… Coordinate with cross-functional teams

ASSUMPTION: The role may also involve ad-hoc tasks and projects based on business needs.

🎯 Required Qualifications

Education: Graduation or Post Graduation Degree in Any stream

Experience: 1+ Year of Experience of running paid social campaigns

Required Skills:

  • Paid Social Campaigns
  • Media Planning
  • Communication Skills
  • Multi-tasking
  • Social Media Advertising
  • Ad Creation & Optimization
  • Digital Marketing
  • Web Analytics
  • Performance Marketing

Preferred Skills:

  • Meta Certification

ASSUMPTION: Candidates with additional language proficiency may be preferred.

πŸ’° Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

  • Life Insurance
  • Wellness Programs
  • Significant Paid Time Off
  • Preferential Partner Discounts
  • Employee Mental Health Awareness Day

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1986 (WPP Group)

Company Description:

  • WPP Media is WPP’s global media collective, built for the AI era.
  • They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

Company Specialties:

  • Media Planning & Buying
  • Creative Services
  • Digital Marketing

Company Website: https://www.wppmedia.com/?utm_source=linkedin&utm_medium=social

ASSUMPTION: WPP Media's global presence and extensive resources provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Entry-level to Junior

Reporting Structure: Reports directly to the Global Operations Centre (GOC) team

Work Arrangement: On-site, with potential for remote work based on business needs

Growth Opportunities:

  • Progression to senior roles within the GOC or related teams
  • Potential to work on diverse projects and clients
  • Chance to gain experience in a global, multicultural environment

ASSUMPTION: This role offers a strong foundation for a career in media planning and advertising.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations

Office Location(s): Bangalore - Floor 4, 29, Chennai, Kolkata, India

Geographic Context:

  • Bangalore: A major tech hub and the capital of the Indian state of Karnataka
  • Chennai: The capital of the Indian state of Tamil Nadu, known for its cultural heritage and IT industry
  • Kolkata: The capital of the Indian state of West Bengal, known for its rich history and cultural diversity

Work Schedule: Monday to Friday, with potential for flexible hours based on project needs

ASSUMPTION: The diverse office locations provide opportunities to work with different teams and clients.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager
  • Final round interview with the GOC team

Key Assessment Areas:

  • Understanding of social media advertising and paid campaigns
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and adaptability

Application Tips:

  • Highlight relevant experience and skills in the resume
  • Tailor the resume and cover letter to the specific role and company
  • Prepare for behavioral and situational interview questions
  • Research the company and its clients to demonstrate understanding and enthusiasm

ATS Keywords: Paid Social Campaigns, Media Planning, Communication Skills, Multi-tasking, Social Media Advertising, Ad Creation, Optimization, Digital Marketing, Web Analytics, Performance Marketing

ASSUMPTION: The interview process may vary based on the specific role and business needs.

πŸ›  Cultural Fit Considerations

Company Values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

  • Collaborative and team-oriented
  • Adaptable and open to change
  • Results-driven and proactive

Self-Assessment Questions:

  • How do you align with the company's core values?
  • How do you handle working with diverse teams and clients?
  • How do you approach problem-solving and learning from failures?

ASSUMPTION: Candidates who demonstrate a strong cultural fit and adaptability will thrive in this role.

⚠️ Potential Challenges

  • Working with multiple teams and clients may require strong time management and prioritization skills
  • The role may involve tight deadlines and high-pressure situations
  • Adapting to a global work environment may present cultural and time zone challenges
  • Career progression may be competitive due to the large number of employees

ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be crucial for success in this role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on paid social campaigns and global team collaboration
  • Industry-specific context: The advertising industry is dynamic and constantly evolving, requiring continuous learning and adaptation
  • Career path comparison: This role offers a clear path to progression within the GOC or related teams

ASSUMPTION: Understanding the unique aspects of this role and its industry context will help applicants tailor their application and interview responses effectively.

πŸ“ Sample Projects

  • Developing a comprehensive social media advertising strategy for a global brand
  • Optimizing paid campaigns to maximize ROI for a regional client
  • Creating performance reports and review decks for multiple clients, highlighting key insights and recommendations

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the broader GOC team structure and goals?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does the company support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates interest and engagement in the role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of your work, if applicable
  • Follow up with the hiring team one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.