📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
- Analyzing complex data sets to identify growth opportunities
- Managing and allocating budgets for various channels
- Proactively driving scaling initiatives and expanding into new channels
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a strong focus on data-driven insights and continuous optimization to drive business growth.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team
✅ Manage and allocate budgets for your market's channels, ensuring maximum impact and business growth
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones
✅ Collaborate with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role involves a high degree of independence and requires strong organizational skills and a detail-oriented approach.
🎯 Required Qualifications
Education: Not specified
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns
Required Skills:
- Proven track record of delivering results in a fast-paced environment
- Keen interest in expanding knowledge beyond Search towards Meta and Microsoft Ads
- Strong organizational skills, tech-savvy mindset, and detail-oriented approach
- Solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets. Knowledge of SQL and Google BigQuery is a plus
Preferred Skills:
- Fluency in English and Spanish is required, any other additional European language would be a plus, and applicants from Spain are especially encouraged to apply
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a Performance Marketing Manager with 1-2 years of experience in Germany)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, operating consumer brands like wirkaufendeinauto.de and merchant brand AUTO1.com
- The company offers consumers the fastest and easiest way to sell their cars and provides wholesale trading professionals with Europe's largest wholesale platform
- AUTO1 Group is committed to creating the best way to buy and sell cars by leveraging technology, scale, and operational excellence
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication and diversity.
📊 Role Analysis
Career Level: Junior to Mid-level Marketing role
Reporting Structure: This role reports directly to the Performance Marketing team
Work Arrangement: 100% remote work with flexible scheduling
Growth Opportunities:
- Gaining expertise across multiple channels and growing into a specialist or generalist role
- Contributing to business decisions and driving business growth
- Professional development through the dedicated education budget
ASSUMPTION: This role offers significant growth opportunities for the right candidate willing to learn and take on new challenges.
🌍 Location & Work Environment
Office Type: Not applicable (100% remote)
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-connected public transportation system, making it easy to get around
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: While this role is 100% remote, the company's headquarters are in Berlin, and some team members may be based there.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and optimization expertise
- Budget management and allocation
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight your experience with Google Ads, Microsoft Ads, and Meta platforms in your resume
- Tailor your resume and cover letter to emphasize your data-driven approach and problem-solving skills
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Google Ads, Microsoft Ads, Meta, campaign optimization, data analysis, budget management, cross-functional collaboration
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the team.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta (Facebook, Instagram, etc.)
- Excel/Google Sheets
- SQL and Google BigQuery (optional)
ASSUMPTION: The company may provide additional tools and platforms for data analysis, reporting, and automation.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Data-driven decision making
- Collaboration
- Continuous learning
Work Style:
- Independent and self-motivated
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to learning
Self-Assessment Questions:
- Do you have a proven track record of delivering results in a fast-paced environment?
- Are you comfortable working independently and managing your own time?
- Do you have a strong interest in expanding your knowledge beyond Search towards Meta and Microsoft Ads?
ASSUMPTION: AUTO1 Group values diversity and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and new initiatives
- Collaborating with cross-functional teams and managing stakeholder expectations
- Adapting to new tools and technologies as the company grows and evolves
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Specialist or Performance Marketing Specialist, with a focus on Google Ads, Microsoft Ads, and Meta platforms
- Compared to other marketing roles, this position requires a strong data-driven approach and a focus on continuous optimization
- Career progression may involve growing into a specialist or generalist role, with opportunities to contribute to business decisions and drive business growth
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and its specific needs.
📝 Sample Projects
- Developing and executing a campaign to increase conversions on Google Ads
- Analyzing campaign performance data to identify growth opportunities and optimize budget allocation
- Collaborating with the design team to create engaging ad creatives and with the video production team to produce compelling video content
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team's approach to cross-functional collaboration and communication?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your data-driven approach and problem-solving abilities
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the hiring manager, Emily Albrecht, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
