Experienced Channel Trade Marketing Manager

📌 Core Information

🔹 Job Title: Experienced Channel Trade Marketing Manager

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Consumer Services

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies across multiple channels
• Resource allocation and planning to maximize business opportunities
• Collaborating with sales managers and tracking activity execution
• Analyzing KPIs and ROI to improve event planning and execution
• Coordinating with headquarters for brand and operational support

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Allocate and plan resources for four key channels: regional direct retail, agent, oral pharmacy, mother and baby, and new retail

✅ Develop channel marketing strategies and optimal product combinations based on brand strategies, sales targets, and regional characteristics

✅ Create implementation plans for channel marketing activities and assign communication to sales managers

✅ Collaborate with the marketing department to determine consumer marketing activities and coordinate with regional sales representatives

✅ Track sales and execution status of various channel activities and consumer marketing activities, and provide feedback to improve event planning and execution

✅ Coordinate with the headquarters channel marketing and operations department to distribute relevant materials and display tools

✅ Track the distribution progress of new product distributors and terminals, and drive summary and analysis

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree or above

Experience: More than ten years of experience in pharmaceutical commercial and retail sales, with priority given to foreign investment work experience

Required Skills:

• Proficient sales skills
• Good language expression and communication skills
• Logical thinking and market analysis abilities
• Understanding of relevant laws and regulations on business and retail operations
• Proficient in using the OFFICE operating system, especially EXCEL

Preferred Skills:

• Fluency in English
• Experience working with cross-functional teams
• Knowledge of the Chinese pharmaceutical market

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the multinational nature of the company.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Haleon products
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Haleon operates in the consumer services industry, focusing on consumer health and wellness products.

Company Size: Haleon is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Haleon was founded in 2022, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Haleon is a global leader in consumer health and wellness, with a portfolio of trusted brands including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
• The company combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• Haleon is committed to delivering better everyday health with humanity

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and wellness presents opportunities for candidates interested in improving everyday health for consumers worldwide.

📊 Role Analysis

Career Level: This role is a senior-level position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The Channel Trade Marketing Manager reports directly to the Regional Marketing Director and oversees channel marketing activities within the region.

Work Arrangement: This is an on-site role based in Shanghai, with opportunities for occasional remote work for qualified candidates.

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Chance to develop leadership skills by managing and mentoring junior team members

ASSUMPTION: Given Haleon's focus on growth and innovation, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Haleon's Shanghai office is located in the Pudong New Area, offering easy access to public transportation and amenities.

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a vibrant cultural scene, diverse dining options, and numerous entertainment venues
• The city is also home to a large expat community, providing opportunities for networking and socializing
• Shanghai's competitive job market offers ample opportunities for professional growth and development

Work Schedule: The work schedule is Monday to Friday, with standard office hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Shanghai's dynamic business environment and diverse cultural scene make it an attractive location for professionals seeking a fast-paced, international work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss job requirements, company culture, and career growth opportunities
• Final interview with the Regional Marketing Director to discuss the role's fit with the company's overall marketing strategy

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and teamwork
• Understanding of the Chinese pharmaceutical market and consumer behavior

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Haleon's mission and your fit for the role
• Research Haleon's competitors and market position to show your industry knowledge

ATS Keywords: Channel marketing, trade marketing, sales strategy, consumer marketing, KPI analysis, ROI, resource allocation, cross-functional collaboration, pharmaceutical market, retail sales

ASSUMPTION: Haleon's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the company's overall marketing strategy.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Haleon uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and diverse teams
• Collaboration and innovation

Work Style:

• Agile and flexible work environment
• Focus on results and performance
• Supportive and inclusive team culture

Self-Assessment Questions:

• Do you align with Haleon's mission to deliver better everyday health with humanity?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive in a results-driven, performance-focused culture?

ASSUMPTION: Haleon values diversity, inclusion, and collaboration, seeking candidates who align with their mission and work style.

⚠️ Potential Challenges

• Managing multiple channels and stakeholders simultaneously
• Adapting to a fast-paced, dynamic work environment
• Navigating the competitive Chinese pharmaceutical market
• Occasional travel requirements for regional events and meetings

ASSUMPTION: This role presents unique challenges and opportunities for candidates seeking to develop their skills in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on channel trade marketing, requiring a strategic mindset and strong cross-functional collaboration skills
• Haleon's focus on consumer health and wellness sets it apart from competitors in the consumer goods industry
• This role offers opportunities for career growth and development within the marketing department and the broader organization

ASSUMPTION: This role is unique in its focus on channel trade marketing and offers opportunities for career growth and development within Haleon's marketing department and broader organization.

📝 Sample Projects

• Developing and implementing a regional marketing strategy for a new product launch
• Analyzing KPIs and ROI to optimize channel marketing activities and improve event planning and execution
• Collaborating with cross-functional teams to create and execute consumer marketing campaigns

ASSUMPTION: These sample projects reflect the strategic and collaborative nature of the Channel Trade Marketing Manager role at Haleon.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into Haleon's overall marketing strategy and company goals?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Haleon support work-life balance for its employees?
• What is the company's approach to diversity, inclusion, and collaboration in the workplace?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your understanding of Haleon's mission and your fit for the role
• Research Haleon's competitors and market position to show your industry knowledge
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.