Experiential Creative Strategist (Contract)

📌 Core Information

🔹 Job Title: Experiential Creative Strategist (Contract)

🔹 Company: Group Black

🔹 Location: Remote

🔹 Job Type: Contract

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing experiential concepts rooted in cultural and consumer insights
• Collaborating with creative teams to bring ideas to life visually and verbally
• Crafting strategic narratives and frameworks to sell through ideas internally and externally
• Contributing to high-level client brainstorms and strategy sessions
• Creating clear, compelling decks that bring experiential ideas to life
• Architecting experiential activations ranging from stand-alone brand moments to scalable, mobile experiences
• Staying ahead of trends in experiential, consumer behavior, and brand experience

ASSUMPTION: This role requires a strong strategic foundation and excellent storytelling skills to create compelling experiential concepts for a top CPG client.

📋 Key Responsibilities

✅ Develop experiential concepts rooted in cultural and consumer insights

✅ Collaborate with creative teams to bring ideas to life visually and verbally

✅ Craft strategic narratives, frameworks, and positioning to sell through ideas internally and externally

✅ Contribute to high-level client brainstorms and strategy sessions

✅ Create clear, compelling decks that bring experiential ideas to life

✅ Architect experiential activations ranging from stand-alone brand moments to scalable, mobile experiences

✅ Proven concepting experience with various budget tiers to refine and execute experiential ideas in a tangible way

✅ Comfortable working with cross-functional teams to develop compelling 360° experiential concepts

✅ Stay ahead of trends in experiential, consumer behavior, and brand experience

ASSUMPTION: This role involves a high degree of collaboration and requires the ability to thrive in a fast-paced, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field

Experience: 5+ years in creative strategy, experiential marketing, or brand experience roles

Required Skills:

• Strong concepting skills with a strategic foundation
• Excellent storytelling skills – both in writing and presenting
• Ability to thrive in a fast-paced, collaborative environment
• Comfortable working independently and managing quick turnarounds
• Experience attending an HBCU or working closely with HBCU communities (strong plus)

Preferred Skills:

• Experience working with or pitching to major CPG brands

ASSUMPTION: Applicants must provide a portfolio showcasing relevant work.

💰 Compensation & Benefits

Salary Range: $6,000 - $7,000 per month (This is an estimate based on the provided salary band and industry standards for contract roles. The actual compensation may vary based on the individual's skills, qualifications, experience, and education.)

Benefits:

• Not specified (Contract role may not include traditional benefits)

Working Hours: Full-time (40 hours per week, with flexibility for project needs)

ASSUMPTION: As this is a contract role, benefits and working hours may be subject to the terms agreed upon with the contracting agency or directly with the company.

📌 Applicant Insights

🔍 Company Context

Industry: Group Black is a media company focused on driving growth for brands targeting the New Majority – the fastest-growing demographic of diverse audiences shaping culture and driving significant economic impact.

Company Size: Not specified (Based on LinkedIn data)

Founded: Not specified (Based on LinkedIn data)

Company Description:

• Group Black is dedicated to fostering an inclusive media ecosystem and amplifying underrepresented voices
• The company crafts contextually relevant strategies that deeply resonate with today’s multicultural generation
• Group Black is where culture calls home

Company Specialties:

• Creative strategy
• Experiential marketing
• Brand experience

Company Website: https://groupblack.com/

ASSUMPTION: Group Black is a mid-sized company with a focus on diversity, inclusion, and culturally relevant marketing strategies.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: This role will collaborate with creative and strategy leads, as well as cross-functional teams, but the specific reporting structure is not mentioned.

Work Arrangement: Remote OK (Applicants can work remotely, but the company may have an office where some work can be done on-site)

Growth Opportunities:

• Potential to work on high-profile CPG client projects
• Opportunity to gain experience in a fast-paced, collaborative environment
• Potential to grow within the company or expand skills in the experiential marketing field

ASSUMPTION: As this is a contract role, growth opportunities may be limited compared to full-time positions.

🌍 Location & Work Environment

Office Type: Not specified (Based on the remote OK work arrangement, the company may have an office, but it is not the primary work location)

Office Location(s): Not specified (Applicants can work remotely, so office locations are not relevant)

Geographic Context:

• Group Black is a media company focused on driving growth for brands targeting the New Majority
• The company amplifies underrepresented voices and crafts contextually relevant strategies
• Group Black operates in a remote-friendly environment, allowing for flexibility in work location

Work Schedule: Full-time (40 hours per week, with flexibility for project needs)

ASSUMPTION: Applicants should be comfortable working in a remote environment and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Portfolio review and presentation of relevant work
• Final interview with the creative and strategy leads

Key Assessment Areas:

• Portfolio quality and relevance
• Presentation skills and storytelling ability
• Cultural awareness and understanding of the New Majority
• Strategic thinking and concepting skills

Application Tips:

• Tailor your resume and portfolio to highlight relevant experience and skills
• Prepare a strong presentation showcasing your concepting and storytelling abilities
• Demonstrate your understanding of the New Majority and cultural trends in your application materials

ATS Keywords: Experiential marketing, creative strategy, brand experience, storytelling, concept development, client engagement, trend analysis, project management, cross-functional teamwork, strategic thinking, HBCU community engagement, visual communication

ASSUMPTION: The application process may vary depending on the specific contracting agency or the company's internal hiring process.

🛠️ Tools & Technologies

• Not specified (Applicants should be comfortable using various creative and presentation tools)

ASSUMPTION: Applicants should have experience with common creative and presentation tools, such as Adobe Creative Suite, Microsoft Office, or Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Inclusion and diversity
• Cultural relevance
• Collaboration and creativity

Work Style:

• Fast-paced and collaborative
• Remote-friendly and flexible
• Focused on driving growth for brands targeting the New Majority

Self-Assessment Questions:

• Do you have a strong understanding of the New Majority and cultural trends?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have excellent storytelling skills and the ability to thrive in a remote work setting?

ASSUMPTION: Applicants should be comfortable working in a diverse and inclusive environment, with a focus on driving growth for brands targeting the New Majority.

⚠️ Potential Challenges

• Managing quick turnarounds and tight deadlines in a fast-paced environment
• Working remotely and managing time effectively
• Adapting to the specific needs and preferences of a top CPG client
• Staying up-to-date with trends in experiential, consumer behavior, and brand experience

ASSUMPTION: Applicants should be comfortable working in a fast-paced environment and managing their time effectively, especially when working remotely.

📈 Similar Roles Comparison

• This role is similar to other experiential creative strategist positions, but with a focus on driving growth for brands targeting the New Majority
• Applicants should have experience in creative strategy, experiential marketing, or brand experience roles
• This role offers the opportunity to work on high-profile CPG client projects and gain experience in a fast-paced, collaborative environment

ASSUMPTION: Applicants should have relevant experience and be comfortable working in a fast-paced, collaborative environment.

📝 Sample Projects

• Developing experiential concepts for a top CPG client, rooted in cultural and consumer insights
• Collaborating with creative teams to bring ideas to life visually and verbally
• Crafting strategic narratives, frameworks, and positioning to sell through ideas internally and externally

ASSUMPTION: Applicants should have relevant experience and be able to provide examples of their concepting and storytelling abilities in their portfolio.

❓ Key Questions to Ask During Interview

• What are the specific needs and preferences of the top CPG client for this project?
• How does Group Black support the growth of brands targeting the New Majority?
• What is the expected timeline for this project, and how will my time be managed?
• How does Group Black foster a collaborative and inclusive work environment?
• What opportunities are there for growth and professional development within the company?

ASSUMPTION: Applicants should ask questions that demonstrate their interest in the role, the company, and the specific project they will be working on.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight relevant experience and skills
• Prepare a strong presentation showcasing your concepting and storytelling abilities
• Demonstrate your understanding of the New Majority and cultural trends in your application materials
• Follow up with the hiring manager or contracting agency one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.