Expert Digital Growth & Community

📌 Core Information

🔹 Job Title: Expert Digital Growth & Community

🔹 Company: PMCL-JAZZ

🔹 Location: Islamabad, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, engagement, and retention through innovative digital strategies
• Collaborating with various teams and partners to enhance user participation and build vibrant user communities
• Leveraging data-driven insights to optimize growth and engagement strategies
• Managing multi-channel marketing campaigns and user acquisition efforts
• Fostering strategic partnerships and alliances to fuel ecosystem growth

ASSUMPTION: This role requires a strategic and impact-driven individual who can thrive at the intersection of marketing, product, data, and partnerships. Strong analytical skills and a data-driven mindset are essential for success in this position.

📋 Key Responsibilities

✅ Design and execute campaigns to drive growth and engagement for digital platforms

✅ Collaborate with influencers, content creators, and brand partners to enhance user participation

✅ Work with product and tech teams to implement gamification mechanics and reward systems

✅ Drive user retention through personalized loyalty programs and data-backed engagement incentives

✅ Lead the planning and execution of integrated campaigns across digital and traditional performance channels

✅ Manage ATL, BTL, and OOH activities in partnership with media agencies to expand brand reach and visibility

✅ Utilize Customer Value Management (CVM) techniques, upselling strategies, and personalized promotions in collaboration with product and data teams

✅ Oversee content curation and aggregation in collaboration with creators, media partners, and influencers to ensure relevance and resonance

✅ Deploy AI-powered and manual moderation systems to maintain a safe and compliant community environment

✅ Ensure alignment with regulatory standards and platform guidelines through ongoing audits and policy governance

✅ Identify, build, and nurture strategic partnerships with telecom operators, tech players, and industry leaders to fuel ecosystem growth

✅ Align acquisition and growth strategies with cross-functional teams and external stakeholders

✅ Drive co-branded campaigns and exclusive alliance opportunities to unlock new revenue streams and enhance user value

✅ Leverage tools such as Mixpanel and Firebase to analyze user behavior and continuously refine engagement tactics

✅ Integrate AI and automation into user experiences to increase personalization and retention

✅ Collaborate with tech teams to deploy IVR, chatbots, and automation tools that optimize user support and lifecycle communications

ASSUMPTION: This role requires a high level of collaboration and stakeholder management, as well as the ability to work effectively with various teams and external partners.

🎯 Required Qualifications

Education: Bachelor’s/Master’s degree in Marketing, Business, Communications, or a related field.

Experience: Minimum 2 years of experience in digital marketing, growth, or performance marketing roles.

Required Skills:

• Strong analytical skills with experience using tools like Mixpanel, Firebase, Google Analytics, or similar platforms
• Experience with gamification, loyalty programs, and content moderation practices
• Knowledge of performance metrics (MAU, DAUs, CPMs, etc.)

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Urdu and/or other local languages

ASSUMPTION: While not explicitly stated, experience in the telecommunications industry and fluency in local languages may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PKR 150,000 - 250,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and medical coverage
• Retirement savings plans
• Employee discounts on Jazz services
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

• Pakistan’s number one digital operator and the largest internet and broadband service provider with over 70 million subscribers nationwide
• Maintains market leadership through cutting-edge, integrated technology, the strongest brands, and the largest portfolio of value-added services in the industry
• Provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 150 countries
• Supports education, health, and environmental initiatives and promotes sustainable business practices

Company Specialties:

• Telecommunications
• Digital Products and Services
• Voice Communication
• Mobile Internet Access
• Data Plans
• Mobile Apps and Services
• Roaming Services
• Mobile Devices and Handsets
• Mobile Plans and Subscriptions
• Customer Support
• Network Infrastructure
• Network Security
• Cloud Services
• Adtech
• Edtech
• Health tech
• Insurtech
• Work opportunities
• Job opportunity
• and Digital Transformation

Company Website: http://www.jazz.com.pk

ASSUMPTION: Jazz is a well-established telecommunications company with a strong focus on digital products and services. This role will play a crucial part in driving the company's digital growth and community engagement strategies.

📊 Role Analysis

Career Level: Mid-level to senior role, depending on the candidate's experience and qualifications

Reporting Structure: Reports directly to the Stream Head Digital Analytics and Strategy

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential career progression within the digital growth and community management field
• Opportunities to work on high-impact projects and initiatives
• Exposure to various teams and stakeholders, fostering a well-rounded skillset

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as it is a critical position within the company's digital strategy.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern and collaborative work environment

Office Location(s): Jazz World Headquarters, Plot No. C-2, Opposite F-9 Park, New Blue Area, Islamabad, Federal Capital Area 44000, PK

Geographic Context:

• Islamabad is the capital and second-largest city of Pakistan, with a population of over 2 million
• The city is known for its modern infrastructure, wide roads, and green spaces
• Islamabad offers a mix of traditional Pakistani culture and modern urban living

Work Schedule: Standard office hours, Monday-Friday, with the possibility of occasional overtime or weekend work based on project demands

ASSUMPTION: The work environment at Jazz is collaborative and dynamic, with a focus on driving innovation and digital transformation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the stream head or a panel of stakeholders

Key Assessment Areas:

• Analytical and problem-solving skills
• Strategic thinking and planning
• Communication and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in digital marketing, growth, or performance marketing roles
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills

ATS Keywords: Digital Marketing, User Acquisition, Engagement Strategies, Content Strategy, Data Analysis, Partnership Management, Gamification, Loyalty Programs, Performance Metrics, Stakeholder Management, Communication, Collaboration, Attention to Detail, Negotiation, Automation, Community Management

ASSUMPTION: The application process at Jazz is competitive, and candidates should be prepared to demonstrate their skills and qualifications through a thorough interview process.

🛠️ Tools & Technologies

• Mixpanel
• Firebase
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• CRM and marketing automation tools (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary based on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and diversity

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and analytical
• Focused on driving results and impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong data-driven mindset and a passion for continuous learning?
• Are you able to balance strategic thinking with tactical execution?

ASSUMPTION: Jazz values candidates who are customer-focused, innovative, collaborative, and results-driven. Strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the fast-paced and ever-evolving digital landscape
• Balancing short-term tactical needs with long-term strategic goals

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and stakeholder management skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on digital growth and community management strategies
• Experience in the telecommunications industry is not required but may be beneficial
• This role offers significant growth opportunities and exposure to various teams and stakeholders

ASSUMPTION: While this role shares similarities with other digital marketing and growth positions, its focus on community management and strategic partnerships sets it apart.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive user acquisition and engagement
• Collaborating with influencers and content creators to produce engaging and relevant content for digital platforms
• Implementing a gamification strategy to increase user retention and loyalty

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Expert Digital Growth & Community may undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to the company's overall digital strategy and growth objectives?
• What are the key performance indicators (KPIs) for success in this role?
• How does Jazz support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for interview questions that focus on your problem-solving, communication, and leadership skills
• Research Jazz's company culture and values to demonstrate your cultural fit and alignment
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.