Expert.e SEO avec appétence pour le SGO (H/F)

📌 Core Information

🔹 Job Title: Expert.e SEO avec appétence pour le SGO (H/F)

🔹 Company: WEBQAM Groupe

🔹 Location: Saint-Étienne, Auvergne-Rhône-Alpes, France

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive SEO strategies for clients
• Optimizing website performance and analyzing trends and keywords
• Exploring opportunities in Search Generative Optimization (SGO) and adapting content strategies accordingly
• Collaborating with cross-functional teams to implement best practices in SEO

ASSUMPTION: This role requires a strong understanding of SEO fundamentals and a curiosity for AI innovations, as well as the ability to adapt to new technologies and trends in the industry.

📋 Key Responsibilities

✅ Elaborate and pilot the strategy SEO globale (technique, contenu, netlinking)

✅ Audit and optimize the performances SEO des sites web

✅ Analyze and identify the tendances and the mots-clés pertinents pour chaque secteur d'activité

✅ Survey and analyze the performances of the sites web à l'aide d'outils d'analyse and realize des rapports mensuels pertinents auprès des clients

✅ Follow the évolutions de l’algorithme Google and the bonnes pratiques SEO

✅ Accompagner et conseiller les clients dans leurs besoins et objectifs and prioriser les actions selon leur impact

✅ Collaborer avec les équipes de développement web, de création de contenu and de marketing pour mettre en œuvre les meilleures pratiques en matière de SEO

✅ Explorer les opportunités offertes par le SGO (Search Generative Optimization) : comprendre comment les contenus sont repris par les IA génératives dans les résultats de recherche, adapter la stratégie de contenu en fonction de ces nouveaux formats, tester, analyser and documenter les bonnes pratiques en matière de visibilité dans les résultats générés par l’IA.

ASSUMPTION: The role requires strong analytical and problem-solving skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in SEO or a related field

Required Skills:

• Strong understanding of SEO fundamentals
• Familiarity with major CMS platforms (Shopify, Wordpress, etc.)
• Ability to analyze and translate statistical data
• Strong communication skills in French
• Detail-oriented and organized
• Adaptable and open to learning new technologies

Preferred Skills:

• Experience with AI innovations and SGO
• Knowledge of tools such as Google SGE, Bing Copilot, Perplexity, etc.
• Fluency in English

ASSUMPTION: Candidates with a proven track record in SEO and a strong interest in AI innovations are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the region)

Benefits:

• Health insurance
• Retirement plan
• Flexible working hours
• possibility of remote work

Working Hours: 40 hours per week, with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is based on industry standards for the region and the experience level required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: WEBQAM Groupe operates in the technology, information, and internet industry, providing digital and social experiences creation services.

Company Size: WEBQAM Groupe has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: WEBQAM Groupe was founded in 2005 and has since grown to work with global brands and local clients.

Company Description:

• WEBQAM Groupe specializes in creating social applications and responsive designed websites for clients
• The company works with global brands such as Samsung, Orange, Peugeot, and other major industry leaders, as well as local companies and organizations
• WEBQAM Groupe offers a range of services, including analysis data, open-source solutions, activations digitales, chatbot, vidéos personnalisées, UX design, UI design, campagnes bannières, data visualisation, and intelligence artificielle

Company Specialties:

• Sites internet
• Analyse data
• Open-source
• Activations digitales
• Chatbot
• Vidéos personnalisées
• UX design
• Ui design
• Campagnes bannières
• Data visualisation
• Intelligence Artificielle
• and site e-commerce

Company Website: webqam.fr

ASSUMPTION: WEBQAM Groupe's focus on digital and social experiences creation requires candidates with strong technical skills and a passion for innovation.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in SEO or a related field, looking to grow their career in the digital marketing industry.

Reporting Structure: The role reports directly to the acquisition team within the Grenaaade pole.

Work Arrangement: The role is primarily on-site, with the possibility of remote work. The office is located in Saint-Étienne, Auvergne-Rhône-Alpes, France.

Growth Opportunities:

• Learning and developing skills in AI innovations and SGO
• Collaborating with cross-functional teams to gain exposure to various aspects of the business
• Potential career progression within the acquisition team or the wider organization

ASSUMPTION: This role offers opportunities for professional growth and development, particularly in the areas of AI and SGO.

🌍 Location & Work Environment

Office Type: WEBQAM Groupe has offices in Saint-Étienne and Lyon, with the primary office for this role located in Saint-Étienne.

Office Location(s): 27, Rue des Aciéries, Saint-Étienne, Auvergne-Rhône-Alpes 42000, FR

Geographic Context:

• Saint-Étienne is a city in the Auvergne-Rhône-Alpes region of France, with a population of approximately 175,000 people
• The city is known for its rich history in industry and culture, as well as its vibrant arts and design scene
• Saint-Étienne offers a high quality of life, with a variety of cultural attractions, restaurants, and outdoor activities

Work Schedule: The role follows a standard full-time work schedule, with flexible hours and the possibility of remote work.

ASSUMPTION: The location and work environment for this role are well-suited to candidates who enjoy working in a dynamic, creative, and collaborative setting.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site or video interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Technical skills in SEO and related areas
• Problem-solving and analytical skills
• Communication and interpersonal skills
• Adaptability and openness to learning new technologies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in SEO and AI innovations
• Be prepared to discuss your understanding of SEO fundamentals and your curiosity for AI innovations
• Demonstrate your ability to work effectively with cross-functional teams and adapt to new technologies

ATS Keywords: SEO, SGO, AI innovations, CMS, data analysis, client advisory, collaboration, content strategy, netlinking, performance analysis, Google algorithm monitoring, client objectives, impact prioritization

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong technical skills and a passion for innovation in the digital marketing industry.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush or similar SEO tools
• CMS platforms (Shopify, Wordpress, etc.)
• AI and SGO tools (Google SGE, Bing Copilot, Perplexity, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the SEO industry, with a focus on AI and SGO-specific tools for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Quality
• Customer focus
• Responsibility

Work Style:

• Dynamic and creative
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you have a strong interest in web technologies and digital solutions, with a curiosity for AI innovations?
• Are you able to work effectively with cross-functional teams and adapt to new technologies?
• Do you possess strong communication skills in French and a detail-oriented approach to your work?

ASSUMPTION: Candidates who are a strong cultural fit for WEBQAM Groupe are likely to be innovative, collaborative, and results-driven, with a passion for digital marketing and a strong work ethic.

⚠️ Potential Challenges

• The role requires a strong understanding of SEO fundamentals and a curiosity for AI innovations, which may be challenging for candidates without relevant experience
• The role involves exploring new technologies and trends in the SEO industry, which may require candidates to learn new skills and adapt to change
• The role requires strong analytical and problem-solving skills, as well as the ability to work effectively with cross-functional teams, which may be challenging for candidates without relevant experience
• The role is primarily on-site, which may not be suitable for candidates who prefer remote work

ASSUMPTION: The potential challenges for this role are related to the technical requirements and work arrangement, which may be overcome by candidates with relevant experience and a strong commitment to learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to other SEO specialist or manager roles, but with a focus on AI innovations and SGO
• The role requires a strong understanding of SEO fundamentals, but also involves exploring new technologies and trends in the industry
• The role offers opportunities for professional growth and development, particularly in the areas of AI and SGO

ASSUMPTION: This role is unique in its focus on AI innovations and SGO, but shares many similarities with other SEO specialist or manager roles in the industry.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a client in the e-commerce industry
• Conducting a keyword analysis and optimizing on-page SEO for a client in the B2B sector
• Exploring the opportunities offered by SGO and adapting a content strategy for a client in the travel industry

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may vary depending on the specific needs of the client and the organization.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role fit into the overall acquisition strategy for the Grenaaade pole?
• What opportunities are there for professional growth and development within the acquisition team or the wider organization?
• How does WEBQAM Groupe support employees in learning and adapting to new technologies and trends in the SEO industry?
• What is the work-life balance like for employees in this role?

ASSUMPTION: These key questions are intended to help candidates better understand the role and the company culture, but may vary depending on the specific needs and interests of the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://webqam.recruitee.com/o/expert-seo-sgo
• Tailor your resume and cover letter to highlight your relevant skills and experience in SEO and AI innovations
• Prepare for your interview by researching WEBQAM Groupe and the SEO industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.