📌 Core Information
🔹 Job Title: Expert Paid Search - H/F
🔹 Company: Labelium
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of clients, ensuring the implementation and optimization of online media strategies
- Analyzing campaign results and maintaining client relationships on both operational and strategic levels
- Working in a dynamic, international environment with a focus on performance and teamwork
- Contributing to the growth and success of a leading digital performance agency
ASSUMPTION: This role requires a strong background in paid search and client management, with a focus on delivering results and maintaining client satisfaction.
📋 Key Responsibilities
✅ Autonomously manage a portfolio of clients, ensuring the implementation and optimization of online media strategies
✅ Analyze campaign results and maintain client relationships on both operational and strategic levels
✅ Collaborate with a team of over 60 consultants and report to a Team Lead
✅ Conduct regular client calls and provide weekly strategic recommendations
✅ Manage relationships with advertising platforms such as Google and Microsoft
ASSUMPTION: The role requires strong analytical and communication skills, as well as a deep understanding of paid search strategies and tools.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Marketing, Communications, or a related field
Experience: At least 3 years of experience in managing paid search campaigns, ideally in an agency setting
Required Skills:
- Proven expertise in paid search (Google Ads and Microsoft Ads)
- Strong analytical and communication skills
- Fluency in English and French
- Ability to work autonomously and manage multiple projects simultaneously
- Experience with Google Analytics and Excel
Preferred Skills:
- Experience with e-commerce clients
- Knowledge of other advertising platforms (e.g., Facebook, LinkedIn)
- Familiarity with data analysis tools
ASSUMPTION: While not explicitly stated, experience with e-commerce clients and familiarity with data analysis tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level paid search specialist in Paris)
Benefits:
- Health insurance
- Transportation coverage
- Free gym membership
- Meal vouchers
- Hybrid work format (flexible office and remote work)
- Team events
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level paid search specialist in Paris. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Labelium is a global digital performance agency specializing in search engine marketing, social commerce, and e-retail. They work with leading brands such as LVMH, L'Oréal, and Carrefour.
Company Size: Labelium has 1,001-5,000 employees globally, with a presence in over 17 countries. This size allows for a structured yet flexible work environment with opportunities for growth and international mobility.
Founded: Labelium was founded in 2001 and has since grown into a leading global digital performance agency.
Company Description:
- Labelium is a marketing and digital agency driving business growth through performance-driven and branding strategies
- They support hundreds of local and international companies to develop and/or secure a leading position in their markets
- Labelium is a Google, Meta, and Amazon premium partner, always seeking the best approach for their clients
Company Specialties:
- Search engine marketing
- Social commerce
- Awareness and lead generation
- E-retail (Amazon, feed management, Marketplace, and shopping campaigns)
- Consulting (growth hacking, market launch, strategy)
- Automation & AI (media automation, AI predictive analysis, chatbots)
- Analytics & data visualization (dashboards, analytics & BI tools)
- Data marketing (attribution project management, customer intelligence)
- Audits (E-commerce, CRO & UX)
- Trainings and internalization programs
Company Website: Labelium Website
ASSUMPTION: Labelium's global presence and wide range of services provide opportunities for career growth and international mobility.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career advancement within the company
Reporting Structure: The role reports directly to a Team Lead within the Media team, which consists of over 60 consultants
Work Arrangement: Hybrid work format, with 2-3 days per week in the office and the remainder of the time working remotely
Growth Opportunities:
- Career progression within the company, including potential team lead or management roles
- International mobility, with opportunities to work in one of Labelium's 17 global offices
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: The role offers strong growth potential within the company, as well as opportunities for international mobility and professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): 3, Rue d'Uzès, 75002 Paris, France
Geographic Context:
- Paris is a major global hub for digital marketing and advertising, with a thriving job market and numerous networking opportunities
- The office is located in the 2nd arrondissement, close to public transportation and amenities
- The area is known for its vibrant culture, dining, and nightlife
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The role offers a modern, collaborative work environment in a vibrant and culturally rich city, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the Team Lead and/or other team members
- Final decision and job offer
Key Assessment Areas:
- Paid search expertise and strategic thinking
- Client management and communication skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Labelium's values
Application Tips:
- Highlight relevant paid search experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Labelium's culture
- Prepare for behavioral and situational interview questions that focus on your paid search expertise and client management skills
- Research Labelium's clients and industry to show your enthusiasm and preparation for the role
ATS Keywords: Paid Search, Google Ads, Microsoft Ads, Client Management, Analytical Skills, Strategic Thinking, Digital Marketing, E-commerce, SEO, A/B Testing, Conversion Optimization
ASSUMPTION: The application process focuses on assessing the candidate's paid search expertise, client management skills, and cultural fit with Labelium's values and work environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics
- Excel
- PowerPoint or Google Slides
- Google BigQuery
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The role requires proficiency in paid search platforms (Google Ads and Microsoft Ads), analytics tools (Google Analytics), and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Client-focused
- Expertise
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Flexible and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in paid search?
- Can you provide an example of a time when you had to manage a difficult client relationship and achieve a successful outcome?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Labelium values candidates who are performance-driven, collaborative, innovative, and client-focused, with a strong work ethic and a desire to learn and grow within the company.
⚠️ Potential Challenges
- Managing a large portfolio of clients with varying needs and expectations
- Keeping up with the latest trends and best practices in paid search and digital marketing
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations
- Balancing remote work and on-site collaboration effectively
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other paid search roles, this position offers a unique blend of client management, strategic thinking, and hands-on campaign optimization
- Labelium's global presence and wide range of services provide opportunities for career growth and international mobility that may not be available in smaller agencies or in-house teams
- As a mid-level role, this position offers a clear career path to team lead or management roles, with opportunities for professional development and mentorship
ASSUMPTION: The role offers a unique blend of client management, strategic thinking, and hands-on campaign optimization, with opportunities for career growth and development within a global digital performance agency.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a major e-commerce client, resulting in a 30% increase in online sales
- Conducting a thorough audit of an international brand's paid search campaigns and optimizing performance, leading to a 25% reduction in cost per acquisition
- Managing a team of junior consultants to execute a large-scale campaign for a major sporting event, achieving a 20% increase in ticket sales
ASSUMPTION: The role offers opportunities to work on high-impact projects for major international brands, with a focus on driving results and exceeding client expectations.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does Labelium support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Labelium measure the success of its paid search campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for international mobility and career growth within the company?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to driving results and contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LinkedIn job posting
- Tailor your resume and cover letter to highlight your relevant paid search experience and skills
- Prepare for behavioral and situational interview questions that focus on your paid search expertise and client management skills
- Research Labelium's clients and industry to show your enthusiasm and preparation for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
