External Communications Director, Corporate Brand

📌 Core Information

🔹 Job Title: External Communications Director, Corporate Brand

🔹 Company: Fidelity Investments

🔹 Location: Boston, MA (with remote/hybrid options for other roles)

🔹 Job Type: Full-Time, Hybrid (on-site every other week)

🔹 Category: Communication

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: On-site (Boston) and Hybrid (other locations)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing public relations strategies to enhance Fidelity’s brand as a good corporate citizen
• Collaborating across teams to elevate social impact, community impact, and talent work
• Managing media relationships and creating news content to influence external stakeholders
• Project managing multiple simultaneous projects, ensuring high standards in accuracy, ethics, legal, and compliance

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills to balance multiple priorities and stakeholders.

📋 Key Responsibilities

✅ Developing and executing public relations strategies to enhance Fidelity’s brand as a good corporate citizen

✅ Collaborating across teams to elevate social impact, community impact, and talent work

✅ Managing media relationships and creating news content to influence external stakeholders

✅ Project managing multiple simultaneous projects, ensuring high standards in accuracy, ethics, legal, and compliance

✅ Working with Fidelity’s public relations agency to leverage their creative and content expertise and maximize media relationships

ASSUMPTION: This role involves a high degree of autonomy and requires strong judgment and decision-making skills to balance competing priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 12+ years’ experience as an external communications professional

Required Skills:

• Proven media relations, marketing, content, and social media experience
• Strong national, regional, and philanthropic media relationships
• Reputation management expertise, with a track record of protecting and enhancing brand reputation
• Excellent creative writing and multi-channel, integrated marketing skills
• Proven ability to collaborate across teams and manage multiple projects simultaneously

Preferred Skills:

• Corporate citizenship and/or corporate reputation management-focused public relations experience
• Public relations agency experience

ASSUMPTION: While a Bachelor’s degree is required, relevant experience and a strong portfolio may be considered in lieu of a specific degree.

💰 Compensation & Benefits

Salary Range: $85,000 - $144,000 per year (based on job responsibilities, geographic location, candidate’s relevant experience, and other factors)

Benefits:

• Comprehensive health care coverage and emotional well-being support
• Market-leading retirement benefits
• Generous paid time off and parental leave
• Charitable giving employee match program
• Educational assistance, including student loan repayment, tuition reimbursement, and learning resources

Working Hours: Full-time, with a hybrid work arrangement (on-site every other week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate’s experience and the specific location.

📌 Applicant Insights

🔍 Company Context

Industry: Fidelity Investments is a leading global financial services firm, offering a wide range of investment products and services to both individual and institutional investors.

Company Size: Fidelity has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Fidelity was founded in 1946 and has since grown to become one of the largest and most respected financial services companies in the world.

Company Description:

• Fidelity’s mission is to strengthen the financial well-being of its customers and deliver better outcomes for the clients and businesses it serves.
• The company offers a broad range of financial services, including retirement, investments, online trading, asset management, and wealth management.
• Fidelity is committed to providing exceptional customer service and helping its customers achieve their financial goals.

Company Specialties:

• Retirement
• Investments
• Online trading
• Asset management
• Mutual funds
• Stocks
• ETFs
• Bonds
• Brokerage
• Cash management
• HSA
• 529 plans
• Annuities
• Life insurance
• Benefits consulting
• Stock plan services
• Business news
• Wealth management

Company Website: www.fidelity.com

ASSUMPTION: Fidelity’s large size and diverse range of services provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, with significant responsibility for developing and executing strategic communications plans.

Reporting Structure: The External Communications Director reports directly to the Head of Corporate Brand and is responsible for managing a team of communications professionals.

Work Arrangement: This role follows a hybrid work arrangement, with on-site work required every other week in a Fidelity office.

Growth Opportunities:

• Potential to advance to a more senior role within the communications department or across the organization
• Opportunity to work on high-profile projects and initiatives that impact the company’s brand and reputation
• Access to professional development and training opportunities to enhance skills and advance career growth

ASSUMPTION: Given Fidelity’s size and diverse range of services, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Fidelity’s offices are modern and collaborative workspaces, designed to foster creativity and productivity.

Office Location(s): Boston, MA (with remote/hybrid options for other roles)

Geographic Context:

• Boston is a major metropolitan area with a vibrant cultural scene, diverse neighborhoods, and a strong job market.
• The cost of living in Boston is relatively high compared to other U.S. cities, but Fidelity offers competitive compensation and benefits packages to attract and retain top talent.
• The Boston office is located in the heart of the city’s financial district, providing easy access to public transportation and amenities.

Work Schedule: Full-time, with a hybrid work arrangement (on-site every other week)

ASSUMPTION: The hybrid work arrangement provides flexibility for employees to balance their work and personal lives while still maintaining a strong connection to the company and its culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other team members
• Case study or presentation, followed by a debrief
• Final interview with the Head of Corporate Brand

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creativity and innovation in communications strategies
• Project management and organizational skills
• Media relations and storytelling abilities
• Cultural fit and alignment with Fidelity’s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your media relations, content creation, and project management work to discuss during the interview
• Research Fidelity’s brand and corporate social responsibility initiatives to demonstrate your understanding of the company and its priorities

ATS Keywords: External Communications, Corporate Brand, Media Relations, Content Creation, Social Media, Public Relations, Storytelling, Project Management, Collaboration, Creative Writing, Reputation Management, Corporate Citizenship, Marketing, Integrated Marketing, Community Impact, Philanthropic Media Relationships, Strategic Communication, External Communications Director

ASSUMPTION: Fidelity’s application process is designed to assess candidates’ skills and cultural fit, with a focus on strategic thinking, creativity, and strong project management abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: While specific tools and technologies may vary, strong proficiency in Microsoft Office Suite and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Putting clients first
• Collaboration
• Innovation
• Excellence

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Strategic
• Creative

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful public relations strategies that enhance a company’s brand and reputation?
• Are you able to manage multiple projects simultaneously, ensuring high standards in accuracy, ethics, legal, and compliance?
• Do you thrive in a collaborative, results-driven environment and have a strong commitment to putting clients first?

ASSUMPTION: Fidelity values employees who embody their core values and demonstrate a strong work ethic, commitment to excellence, and ability to collaborate effectively with others.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
• Balancing the need to protect Fidelity’s brand and reputation with the desire to enhance its image as a good corporate citizen
• Working with a diverse range of internal and external stakeholders, requiring strong communication and interpersonal skills
• Adapting to a hybrid work arrangement, which may require more self-motivation and discipline than a traditional on-site role

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a commitment to Fidelity’s values and mission.

📈 Similar Roles Comparison

• Unlike other communications roles, this position focuses specifically on enhancing Fidelity’s brand as a good corporate citizen, requiring a strong understanding of corporate social responsibility and community impact initiatives
• Fidelity’s size and global presence provide unique opportunities for career growth and development not available at smaller organizations
• This role is at the senior management level, with significant responsibility for developing and executing strategic communications plans, while similar roles at other organizations may have more limited scope or focus

ASSUMPTION: While there may be similarities between this role and other communications positions, the focus on corporate brand and corporate social responsibility makes this role unique within the industry.

📝 Sample Projects

• Developing and executing a public relations campaign to highlight Fidelity’s commitment to financial literacy and education in underserved communities
• Managing media relations for a high-profile corporate social responsibility initiative, such as a major philanthropic donation or community investment project
• Creating and distributing content that showcases Fidelity’s commitment to diversity, equity, and inclusion, both internally and externally

ASSUMPTION: These sample projects demonstrate the strategic, creative, and project management skills required for this role, as well as the need to balance multiple priorities and deadlines.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the corporate brand department, and how this role fits into the broader communications organization?
• How does Fidelity measure the success of its corporate brand and external communications efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for professional development and growth within the communications department and across the organization?
• How does Fidelity support work-life balance for its employees, particularly in a hybrid work arrangement?
• What is the company’s long-term vision for its corporate brand, and how does this role contribute to that vision?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role, as well as your commitment to Fidelity’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.fidelity.com/jobs/External-Communications-Director-Corporate-Brand_2109669-1
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your media relations, content creation, and project management work to discuss during the interview
• Research Fidelity’s brand and corporate social responsibility initiatives to demonstrate your understanding of the company and its priorities
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.