FI Channel Marketing Manager

📌 Core Information

🔹 Job Title: FI Channel Marketing Manager

🔹 Company: U.S. Bank

🔹 Location: Atlanta, GA (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive enterprise-level merchant opportunities, leads, activations, and revenue growth within the Financial Institutions (FI) channel.
• Collaborating with key bank partners, internal SMEs, sales teams, and product owners to implement marketing activities and identify new marketing opportunities.
• Managing marketing campaigns for new bank acquisitions and product rollouts, as well as internal sales incentives.
• Analyzing financial and sales performance growth, and reporting on portfolio impacts and initiatives.
• Managing budgets and ensuring projects are completed on time and on budget.

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to build and maintain effective relationships with various stakeholders.

📋 Key Responsibilities

✅ Develop and lead marketing strategy for the FI channel to maximize customer growth, retention, and engagement.

✅ Partner and collaborate with external vendors and internal cross-functional teams to deliver best-in-class marketing campaigns.

✅ Develop and implement go-to-market strategies, including targeting, segmentation, positioning, messaging, and marketing material creation.

✅ Project manage the day-to-day activities associated with the successful development and execution of defined strategies and goals that drive sales and revenue growth.

✅ Develop marketing campaigns to drive lead generation for new bank acquisitions and deploy all marketing activities required for new product rollouts and existing product feature/function updates.

✅ Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution.

✅ Conceive and run testing and other growth initiatives and campaigns in the channel.

✅ Report financial and sales performance growth, including detail on portfolio impacts and initiatives focused on enhancing or reducing those impacts.

✅ Manage and track budgetary requirements for all projects and maintain the channel marketing calendars.

✅ Coordinate review and upkeep of co-branded marketing collateral both print and online.

✅ Implementing and coordinating data-mining activities with bank partners to drive growth and lead generation within the channel.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and assignments simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent work experience

Experience: Six or more years of related experience in marketing and marketing strategy with a proven ability to deliver results

Required Skills:

• Proven experience in marketing strategy and campaign management
• Strong organizational, interpersonal, and team-building skills
• Effective verbal, written, and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages

Preferred Skills:

• Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
• MBA or equivalent markers of high achievement

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is likely expected for this role.

💰 Compensation & Benefits

Salary Range: $98,175 - $127,050 (USD) per year

Benefits:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Working Hours: Full-time position with standard business hours, but may require occasional flexibility to meet project deadlines

ASSUMPTION: The salary range provided is based on the primary location of Atlanta, GA. Actual salary may vary based on the location of the role.

📌 Applicant Insights

🔍 Company Context

Industry: U.S. Bank is a leading financial institution with a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking. The company is known for its strength, stability, and ethical practices.

Company Size: U.S. Bank is a large corporation with over 70,000 employees worldwide. This size allows for ample opportunities for career growth and development.

Founded: U.S. Bank was founded in 1863 and has since grown to become one of the largest banks in the United States.

Company Description:

• U.S. Bank helps millions of clients achieve their goals by providing a balance of best-in-class technology and human expertise tailored to individual needs.
• The company offers a complete suite of products, services, and strategic partnerships for businesses, including commercial and institutional banking, business banking, payments, wealth management, and consumer banking.
• U.S. Bank is consistently recognized as a great place to work, with a focus on creating a workplace where it’s safe to speak up, share ideas, and try new things.

Company Specialties:

• Asset-based lending
• Commercial lending
• Custody services
• Equipment financing
• Foreign exchange
• Fund services
• Global payments and receivables
• Liquidity and asset management
• Loan syndication
• Market risk management
• Payment processing
• Treasury management
• Supply chain financing
• Wealth management
• Mortgage
• Home equity
• Deposits
• Loans
• Banking and financial services

Company Website: https://www.usbank.com/index.html

ASSUMPTION: U.S. Bank's size and diversity allow for a wide range of career opportunities and growth potential.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow into a senior management or director role with further experience and success.

Reporting Structure: The FI Channel Marketing Manager reports directly to the head of Financial Institutions Channel marketing and works closely with various internal teams, external vendors, and key bank partners.

Work Arrangement: This role is primarily on-site in Atlanta, GA, with some remote flexibility for certain tasks and meetings.

Growth Opportunities:

• Advancement to senior management or director roles within the marketing department
• Expansion into other business lines or product areas within U.S. Bank
• Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within U.S. Bank's marketing organization.

🌍 Location & Work Environment

Office Type: U.S. Bank's Atlanta office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): 800 Nicollet Mall, Minneapolis, MN 55402, US (headquarters); 425 Walnut St, Cincinnati, OH 45202, US (additional office location)

Geographic Context:

• Atlanta, GA is a major metropolitan area with a diverse population and a thriving business community.
• The city offers a range of cultural, entertainment, and recreational opportunities, as well as a mild climate and affordable cost of living compared to other major U.S. cities.
• U.S. Bank's Atlanta office is conveniently located in the heart of the city, with easy access to public transportation and nearby amenities.

Work Schedule: Standard business hours with some flexibility for remote work and project deadlines

ASSUMPTION: The Atlanta office provides a dynamic and engaging work environment that fosters collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and key stakeholders
• Final interview with the head of Financial Institutions Channel marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Collaboration and stakeholder management
• Budget management and project execution
• Data analysis and reporting
• Problem-solving and decision-making skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume, with a focus on strategy development, campaign management, and driving results.
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit.
• Prepare for behavioral interview questions that focus on your marketing experience, as well as your ability to work collaboratively with various stakeholders.
• Research U.S. Bank's marketing organization and be ready to discuss how you can contribute to the team's success.

ATS Keywords: Marketing strategy, campaign management, stakeholder collaboration, budget management, data analysis, problem-solving, decision-making, marketing automation, CRM, financial institutions, banking, enterprise-level opportunities, lead generation

ASSUMPTION: U.S. Bank's application process is designed to assess candidates' skills and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and reporting tools (e.g., Excel, Google Analytics, Tableau)
• Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)

ASSUMPTION: Proficiency in marketing automation tools and CRM systems is likely expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Acting with integrity
• Fostering an inclusive environment
• Collaborating effectively
• Driving with a growth mindset

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate putting customers first in your marketing strategies and campaigns?
• Can you provide an example of a time when you acted with integrity in a challenging situation?
• How do you foster an inclusive environment in your team dynamics and marketing efforts?
• Describe a time when you drove results through effective collaboration with various stakeholders.
• How do you approach continuous learning and improvement in your marketing strategies and campaigns?

ASSUMPTION: U.S. Bank values candidates who align with their core values and work style, and who can contribute to a positive and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and assignments simultaneously, often with tight deadlines
• Navigating a large organization with diverse business lines and stakeholders
• Balancing the needs and priorities of various internal and external partners
• Adapting to changes in the market, regulatory environment, or business priorities
• Ensuring consistent and effective communication across multiple channels and audiences

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position focuses more on enterprise-level opportunities and requires a strong understanding of the financial institutions channel.
• Industry-specific context: The banking and financial services industry is highly regulated and competitive, with a strong focus on compliance, risk management, and data security.
• Career path comparison: This role can lead to senior management or director positions within U.S. Bank's marketing organization, as well as opportunities to expand into other business lines or product areas.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the financial institutions channel and enterprise-level opportunities sets it apart.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive new bank acquisitions within the FI channel
• Managing a product launch campaign for a new enterprise-level payment processing solution
• Collaborating with internal SMEs and external vendors to create co-branded marketing collateral for a new merchant services offering

ASSUMPTION: These sample projects demonstrate the range of marketing activities and initiatives required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies and campaigns for the FI channel, and how this role will contribute to their evolution?
• How does U.S. Bank support the growth and development of its marketing team members?
• Can you provide an example of a successful marketing campaign within the FI channel, and how the team measured its impact?
• How does U.S. Bank collaborate with its bank partners to drive growth and lead generation within the channel?
• What are the key priorities for this role in the first 90 days, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on strategy development, campaign management, and driving results.
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for U.S. Bank's marketing organization.
• Prepare for behavioral interview questions that focus on your marketing experience, as well as your ability to work collaboratively with various stakeholders.
• Research U.S. Bank's marketing organization and be ready to discuss how you can contribute to the team's success.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.