📌 Core Information
🔹 Job Title: Field and Partner Marketing Manager, SLED (State, Local and Education), US
🔹 Company: Hitachi Vantara Corporation
🔹 Location: Minneapolis, MN; Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (20% travel expected)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs and events to drive engagement and pipeline with State, Local, and Education entities in the US
- Collaborating with sales teams and partners to create a holistic marketing plan that meets business objectives
- Managing marketing budgets, including MDF, and tracking spend on programs and campaigns
- Providing regular updates to marketing and sales on the status of marketing programs and their contribution to pipeline
- Leading pre-event outreach and targeted event marketing to ensure engagement with key prospects
ASSUMPTION: This role requires a strong understanding of the sales pipeline and how to collaborate with sales to track, manage, and advance leads and opportunities from marketing campaigns.
📋 Key Responsibilities
✅ Develop a marketing plan that aligns with overall business objectives and supports the SLED sales team in meeting their revenue goals in regions across the US
✅ Partner closely with sales to identify needs, prioritize target accounts, and deliver marketing support that directly contributes to sales pipeline
✅ Plan and execute field events and localized campaigns that reach the target audience and generate sales-ready leads and engagements
✅ Collaborate with demand generation, product marketing, social media team, partner marketing, and other marketing functions to drive awareness and demand for solutions
✅ Plan with regional channel partners and support co-marketing initiatives that generate pipeline and help facilitate new account acquisition
✅ Support and scale regional partner events and communications that help enable partners and build preference and trust with the ecosystem
✅ Collaborate with the Inside Sales team on campaigns and programs that generate pipeline and drive new opportunities with partners
ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or equivalent work experience
Experience: Minimum of 8 years of field and partner marketing experience, with SLED experience required. Experience in large, global B2B technology, software, and/or services companies is also required.
Required Skills:
- Proven track record in field and partner marketing, with a strong understanding of the sales pipeline
- Experience working with channel partners and technology alliance partners, including MDF programs
- Results-driven and customer-focused team player with a desire to collaborate and build consensus in a fast-paced, cross-functional team environment
Preferred Skills:
- Experience in the SLED sector and knowledge of State, Local, and Education entities
- Fluency in additional languages (e.g., Spanish) to better reach diverse audiences
ASSUMPTION: Candidates with experience in the SLED sector and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a marketing manager with 8+ years of experience in the technology sector)
Benefits:
- Flexible arrangements
- Holistic health and wellbeing support
Working Hours: Full-time, with 20% travel expected
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with the required experience level. Actual compensation may vary based on factors such as skills, qualifications, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Hitachi Vantara operates in the IT Services and IT Consulting industry, focusing on enterprise storage solutions, internet of things, big data, and cloud infrastructure, among other specialties.
Company Size: Hitachi Vantara is a mid-sized company with 5,001-10,000 employees, providing a collaborative and dynamic work environment.
Founded: Hitachi Vantara was founded in 2016, following the merger of Hitachi Data Systems and Hitachi Insight Group.
Company Description:
- Hitachi Vantara is The Data Foundation for Innovation, helping customers to automate, optimize, and innovate with data
- The company represents Hitachi Vantara to customers and partners in the Americas, establishing business and marketing relationships to understand customer challenges and deliver an outstanding customer and partner experience
- Hitachi Vantara is committed to diversity, equity, and inclusion, fostering a culture of empowerment and allyship
Company Specialties:
- Enterprise Storage Solutions
- Internet of Things
- Big Data
- Flash Storage
- Cloud Infrastructure
- Content Mobility
- Digital Transformation
- Storage Software
Company Website: www.hitachivantara.com
ASSUMPTION: Hitachi Vantara's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals seeking to make a real-world impact with data.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic planning, execution, and collaboration with various teams and stakeholders.
Reporting Structure: The Field and Partner Marketing Manager reports directly to the Sr. Director, Field and Partner Marketing.
Work Arrangement: This role is remote-friendly, with 20% travel expected to attend events and meet with stakeholders.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the company
- Opportunities to work on high-impact projects and campaigns that drive business results
- Chance to gain experience in the SLED sector and develop expertise in State, Local, and Education entities
ASSUMPTION: This role offers significant growth opportunities for marketing professionals seeking to advance their careers in the technology sector.
🌍 Location & Work Environment
Office Type: Hitachi Vantara has a hybrid work environment, with employees working remotely and on-site as needed.
Office Location(s): Minneapolis, MN; Remote
Geographic Context:
- Minneapolis, MN: Known for its vibrant arts scene, outdoor recreation, and strong job market
- Remote: Offers flexibility and the ability to work from anywhere with a reliable internet connection
Work Schedule: Full-time, with 20% travel expected
ASSUMPTION: The hybrid work environment and remote-friendly nature of this role provide employees with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Sr. Director, Field and Partner Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Sales collaboration and pipeline management
- Event planning and execution
- Budget management and ROI optimization
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in field and partner marketing, with a focus on the SLED sector
- Demonstrate a strong understanding of the sales pipeline and how to collaborate with sales to track, manage, and advance leads and opportunities from marketing campaigns
- Showcase experience working with channel partners and technology alliance partners, including MDF programs
ATS Keywords: Field Marketing, Partner Marketing, B2B, Demand Generation, Sales Collaboration, Event Planning, Campaign Execution, Marketing Strategy, Budget Management, Lead Generation, Channel Partnerships, Communication, Collaboration, Customer Focus, Results Driven, Cross-Functional Teamwork
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant experience and skills, focusing on the key assessment areas and ATS keywords.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Zoom
ASSUMPTION: Familiarity with these tools and technologies is beneficial for success in this role, but not all candidates may have experience with them.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centric
- Collaboration
- Empowerment
- Diversity, Equity, and Inclusion
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Results-driven and customer-focused
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional team environment?
- Are you results-driven and customer-focused, with a strong desire to collaborate and build consensus?
- Do you have experience working with channel partners and technology alliance partners, including MDF programs?
ASSUMPTION: Candidates who align with Hitachi Vantara's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, cross-functional team environment
- Balancing the need for strategic planning with the need for quick execution and adaptation
- Navigating the complexities of the SLED sector and State, Local, and Education entities
- Managing a budget and optimizing ROI for marketing programs and campaigns
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a deep understanding of the SLED sector and marketing best practices.
📈 Similar Roles Comparison
- This role is unique in its focus on the SLED sector and State, Local, and Education entities, requiring specific knowledge and experience
- Compared to other marketing manager roles, this position places a greater emphasis on sales collaboration, event planning, and budget management
- Career progression in this role may lead to senior marketing roles or leadership positions within the company, rather than moving into a different functional area
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when comparing it to other marketing manager positions.
📝 Sample Projects
- Planning and executing a regional field event to drive engagement and pipeline with State, Local, and Education entities
- Developing a targeted campaign to generate leads and opportunities with a specific partner or account
- Managing a marketing budget and optimizing ROI for a quarterly campaign or event series
ASSUMPTION: These sample projects illustrate the strategic planning, execution, and management aspects of the role, as well as the need for strong collaboration and communication skills.
❓ Key Questions to Ask During Interview
- How does this role support the overall business objectives of the company, and how will my work contribute to meeting those goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as sales and product marketing, to drive business results?
- What opportunities are there for growth and development within the company, and how does this role contribute to that growth?
- How does the company support work-life balance and employee well-being, particularly for employees working remotely?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in field and partner marketing, with a focus on the SLED sector
- Write a cover letter that demonstrates your understanding of the role and your qualifications for success in it
- Prepare examples of your work or achievements that showcase your skills and accomplishments in field and partner marketing
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
