Field and Pipeline Marketing Manager

📌 Core Information

🔹 Job Title: Field and Pipeline Marketing Manager

🔹 Company: Quantexa

🔹 Location: New York, New York, United States

🔹 Job Type: Hybrid (Remote OK, occasional travel)

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (East coast preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive demand generation, brand awareness, and customer engagement across North America
• Collaborating with cross-functional teams to create and implement effective marketing programs that support business goals
• Planning, organizing, and executing regional events, webinars, trade shows, and other marketing activities
• Monitoring and analyzing marketing campaign performance to provide insights and recommendations for continuous improvement
• Managing the regional marketing budget and tracking ROI

ASSUMPTION: This role requires a proactive and adaptable individual who thrives in a fast-paced, technical scale-up environment and has a proven track record of developing and executing successful marketing campaigns.

📋 Key Responsibilities

✅ Oversee and drive field and pipeline marketing across North America to support revenue objectives, partnering with various marketing teams

✅ Develop and execute comprehensive field marketing strategies and campaigns tailored to the US and Canada

✅ Collaborate with sales teams to identify target markets, create demand generation programs, and support lead generation efforts

✅ Create integrated campaigns, including ABM initiatives, by refining messaging and optimizing targeting through BDR account mapping

✅ Plan, organize, and execute regional events, webinars, trade shows, and other marketing activities to increase brand awareness and generate leads

✅ Monitor and analyze marketing campaign performance, providing insights and recommendations for continuous improvement

✅ Manage the regional marketing budget, ensuring efficient allocation of resources and tracking ROI

✅ Establish and maintain relationships with key stakeholders, including internal customers, partners, and industry influencers

✅ Stay up-to-date with industry trends, market conditions, and competitor activities to inform marketing strategies

✅ Collaborate with the global marketing team to ensure alignment with overall company goals and messaging

ASSUMPTION: The role may evolve based on the company's growth and changing market conditions, requiring the candidate to be flexible and adaptable.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: Proven experience in field marketing (5+ years) in a B2B technology or software company

Required Skills:

• Proven track record of developing and executing successful marketing campaigns
• Experience managing marketing budgets and measuring ROI
• Strong project management skills with the ability to handle multiple projects simultaneously
• Willingness to travel within the region as needed
• Experience with tools like SFDC, Hubspot, Showpad, Asana, Zoominfo

Preferred Skills:

• Experience with ABM strategies and tools
• Familiarity with the big data analytics tech industry

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and CRM systems is likely beneficial for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $142,000 (based on location, experience, and role responsibilities)

Benefits:

• Company bonus
• 100% 401K match up to 5%
• Comprehensive benefits coverage, including mental health support, fitness reimbursements, and financial well-being
• Tax-advantageous benefits, such as commuter benefits, healthcare, and dependent care
• Competitive annual leave, parental leave, PTO, and observed holidays
• Well-being benefits, such as the Calm App and Wellbeing 1/2 days off
• Continuous Training and Development, including access to Udemy Business
• Work from Anywhere Scheme: Spend up to 2 months working outside of your country of employment over a rolling 12-month period
• Employee Referral Program
• Team Social Budget & Company-wide Socials

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a field marketing manager role in the United States. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on big data analytics, decision intelligence, and financial crime solutions

Company Size: Medium-sized (501-1,000 employees), offering a collaborative and agile work environment

Founded: 2016, with a mission to help businesses grow by making data easier and making the world a better place

Company Description:

• Quantexa is a global business with offices in multiple countries, including the United States, Europe, and Asia
• The company's Decision Intelligence Platform helps customers understand their data by connecting siloed systems and visualizing complex relationships
• Quantexa supports customers in mitigating risk and seizing opportunities by establishing a culture of confident decision-making

Company Specialties:

• Fraud
• Compliance
• Financial Crime
• Analytics
• Data Science
• Big Data
• Artificial Intelligence
• Entity Resolution
• Network Analytics
• Customer Insight
• and Context

Company Website: http://www.quantexa.com

ASSUMPTION: Quantexa values diversity and inclusion, with 41% of its colleagues coming from an ethnic or religious minority background and speaking over 20 languages across 47 nationalities.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow within the marketing department or across the organization

Reporting Structure: This role reports directly to the marketing director and collaborates with various teams, including sales, alliances, product, and global marketing

Work Arrangement: Hybrid, with remote work preferred on the East coast and occasional travel required

Growth Opportunities:

• Expanding the role's scope as the company grows and enters new markets
• Advancing to a senior or management role within the marketing department
• Exploring opportunities in other departments, such as sales, alliances, or product management

ASSUMPTION: Quantexa's fast-paced growth and expansion present numerous opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with a preference for East coast-based candidates

Office Location(s): New York, NY

Geographic Context:

• New York City offers a vibrant and dynamic business environment, with numerous networking opportunities and industry events
• The city is home to many Fortune 500 companies and startups, providing ample opportunities for collaboration and growth
• New York's diverse population and cultural scene contribute to a rich and inclusive work environment

Work Schedule: Full-time (40 hours/week) with flexible work arrangements and occasional travel

ASSUMPTION: While the role is remote-friendly, candidates should be prepared for occasional travel and be comfortable working in a fast-paced, ever-changing environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing director and other team members
• Final interview with the company's leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• Budget management and ROI tracking
• Project management and multitasking skills
• Communication and collaboration skills
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight your field marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've developed and executed
• Demonstrate your understanding of Quantexa's business and the big data analytics industry

ATS Keywords: Field Marketing, Demand Generation, Brand Awareness, Customer Engagement, Project Management, Budget Management, Analytical Skills, Communication Skills, Collaboration, Event Planning, Content Creation, Marketing Strategy, Campaign Execution, Sales Support, Market Analysis, Technical Marketing

ASSUMPTION: Quantexa uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Salesforce (SFDC)
• Hubspot
• Showpad
• Asana
• Zoominfo
• Additional tools may be required based on the specific marketing campaigns and projects

ASSUMPTION: Familiarity with these tools is preferred, but Quantexa may provide training and support to help the successful candidate get up to speed.

👔 Cultural Fit Considerations

Company Values:

• Agile: Comfortable working in a fast-paced, ever-changing environment and able to quickly adjust to new challenges and priorities
• Creative: Capable of thinking outside the box to develop innovative marketing strategies and solutions
• Analytical: Strong analytical skills to measure and interpret marketing data, providing actionable insights for improvement
• Excellent Communicator: Outstanding verbal and written communication skills, with the ability to convey complex technical information clearly and effectively
• Collaborative: A team player who can work effectively with cross-functional teams, including sales, alliances, product, and global marketing

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and inclusive team culture
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, ever-changing environment, and are you comfortable adjusting to new challenges and priorities?
• Are you able to think outside the box and develop innovative marketing strategies and solutions?
• Do you have strong analytical skills and the ability to measure and interpret marketing data to provide actionable insights for improvement?
• Are you an excellent communicator, with outstanding verbal and written communication skills, and the ability to convey complex technical information clearly and effectively?
• Are you a team player who can work effectively with cross-functional teams, including sales, alliances, product, and global marketing?

ASSUMPTION: Quantexa values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fast-paced and ever-changing work environment
• Occasional travel requirements
• Balancing the needs of various stakeholders, including internal customers, partners, and industry influencers

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a dynamic and fast-growing company.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Demand Generation Manager: Both roles focus on driving demand for a company's products or services, but a Field Marketing Manager typically has a more regional or event-focused scope, while a Demand Generation Manager may have a broader, more strategic role
• Industry-specific context: Quantexa's focus on big data analytics and decision intelligence sets it apart from other technology companies, requiring a unique understanding of the market and its customers
• Career path comparison: A Field Marketing Manager role can lead to senior marketing positions, such as Marketing Director or VP of Marketing, or to other areas of the business, such as sales, alliances, or product management

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Quantexa's business can help candidates tailor their application and interview responses to better fit the role and company.

📝 Sample Projects

• Developing and executing a regional event strategy to increase brand awareness and generate leads in the US and Canada
• Creating and implementing an ABM initiative to target key accounts and refine messaging based on their specific needs and pain points
• Analyzing marketing campaign performance data to identify trends, optimize strategies, and improve ROI

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Field Marketing Manager role at Quantexa.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does this role collaborate with other departments, such as sales, alliances, and product management, to achieve company goals?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Quantexa support the professional development and growth of its employees, particularly in the marketing department?
• What are the most important qualities and skills for success in this role, according to the hiring manager and team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your field marketing experience and relevant skills
• Prepare examples of successful marketing campaigns you've developed and executed
• Demonstrate your understanding of Quantexa's business and the big data analytics industry
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.