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Field & Channel Marketing Manager, Missouri

Abnormal Security
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Field & Channel Marketing Manager, Missouri

πŸ”Ή Company: Abnormal Security

πŸ”Ή Location: Remote - USA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the growing Enterprise and Mid-Market business in the Missouri region
  • Collaborating closely with sales and channel partners to develop and execute strategic marketing programs
  • Driving awareness, generating pipeline, and deepening partner engagement
  • Managing pipeline goals and performance metrics
  • Working effectively in a fast-paced, collaborative environment

ASSUMPTION: This role requires a dynamic, results-driven individual with strong organizational skills and a strategic mindset. Experience working with sales teams and managing multiple projects is crucial for success in this position.

πŸ“‹ Key Responsibilities

βœ… Plan, develop, and execute integrated regional and channel marketing programs to drive demand and support sales goals, with a focus on the Ohio Valley Region/POD

βœ… Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies

βœ… Localize and adapt corporate campaigns to ensure relevance for the OHV market and alignment with business objectives

βœ… Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact

βœ… Track and report campaign and partner performance metrics using marketing automation and CRM tools to measure ROI and optimize results

βœ… Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and OHV POD to meet bookings and revenue targets

ASSUMPTION: This role requires a hands-on approach to executing events and campaigns, with a focus on metrics-driven marketing and analytics.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)

Experience: 2-4 years of relevant B2B marketing experience in field, channel, or demand generation roles

Required Skills:

  • Foundational knowledge of the cybersecurity industry and field/channel marketing functions
  • Experience organizing local, regional, and virtual events
  • Metrics-driven marketer with analytics experience
  • Strong interpersonal and collaboration skills
  • Self-starter with an β€œowner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment
  • Willingness to travel 10–15%, as needed

Preferred Skills:

  • Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
  • Ability to tailor messaging for different personas and audiences
  • Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
  • Experience marketing cybersecurity products or solutions

ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience and skills are more important for success in this role. Candidates with a proven track record in B2B marketing and a strong understanding of the cybersecurity industry are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $93,000 - $126,000 USD per year

Benefits:

  • Bonus
  • Restricted Stock Units (RSUs)
  • Benefits package

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on the candidate's skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Abnormal Security is a leading AI-native human behavior security platform, specializing in email security and detecting compromised accounts across email and connected applications.

Company Size: Abnormal Security has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Abnormal Security was founded in 2018, making it a relatively young and innovative company in the cybersecurity industry.

Company Description:

  • Abnormal Security leverages machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
  • The company focuses on providing a seamless, human-centric security experience for businesses.
  • Abnormal Security is committed to innovation, collaboration, and driving high-value campaigns that contribute to revenue growth.

Company Specialties:

  • Email Security
  • Business Email Security
  • Cloud Email Security
  • Phishing Detection
  • Business Email Compromise
  • Account Takeover
  • Artificial Intelligence
  • Machine Learning

Company Website: http://www.abnormalsecurity.com

ASSUMPTION: Abnormal Security's focus on AI and machine learning makes it an innovative and exciting place to work, particularly for candidates interested in cutting-edge technology and marketing tools.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to expand their experience in field and channel marketing.

Reporting Structure: The Field & Channel Marketing Manager, Missouri reports directly to the Senior Manager, Field & Channel Marketing.

Work Arrangement: This role is remote, with a willingness to travel 10-15% as needed.

Growth Opportunities:

  • Expanding skills in account-based marketing (ABM) strategies
  • Developing expertise in the cybersecurity industry and related marketing functions
  • Advancing to senior marketing roles within the company

ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills and advance their careers in field and channel marketing.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Remote - USA

Geographic Context:

  • The Missouri region is a key market for Abnormal Security's Enterprise and Mid-Market business.
  • The Ohio Valley Region/POD is a specific focus area for this role.
  • The remote work environment allows for flexibility and work-life balance.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The remote work environment provides candidates with the opportunity to work from home or a location of their choice, with the flexibility to balance work and personal responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the senior manager

Key Assessment Areas:

  • Marketing strategy and campaign planning
  • Event organization and execution
  • Metrics-driven marketing and analytics
  • Collaboration and communication skills

Application Tips:

  • Highlight relevant B2B marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the cybersecurity industry and Abnormal Security's mission
  • Prepare examples of successful marketing campaigns you've executed, focusing on results and ROI

ATS Keywords: B2B Marketing, Field Marketing, Channel Marketing, Demand Generation, Event Organization, Metrics-Driven, Analytics, Sales Enablement, Collaboration, Project Management, Budget Management, Account-Based Marketing, Marketing Automation, CRM Tools, Interpersonal Skills, Self-Starter

ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their understanding of the cybersecurity industry and Abnormal Security's mission.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Sigma dashboards
  • Other marketing automation and CRM tools

ASSUMPTION: Familiarity with marketing automation and CRM tools is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Growth

Work Style:

  • Dynamic and results-driven
  • Strategic mindset
  • Hands-on approach to executing events and campaigns

Self-Assessment Questions:

  • Do you have a proven track record of planning and executing successful local, regional, and virtual marketing programs?
  • Are you comfortable working autonomously in a fast-paced environment?
  • Do you thrive in a collaborative work environment and enjoy working with sales teams to generate pipeline?

ASSUMPTION: Candidates should assess their fit with Abnormal Security's company values and work style, as well as their ability to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously in a fast-paced environment
  • Working effectively with sales teams to generate pipeline
  • Adapting to a remote work environment, with the need to travel occasionally
  • Keeping up with the latest trends and best practices in field and channel marketing

ASSUMPTION: Candidates should be prepared to manage multiple projects, work collaboratively with sales teams, and adapt to a remote work environment with occasional travel.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on the Missouri region, with a specific emphasis on the Ohio Valley Region/POD, while similar roles may have a broader or more specific geographic focus
  • Abnormal Security's focus on AI and machine learning sets it apart from other cybersecurity companies, offering candidates the opportunity to work with cutting-edge technology
  • Career progression in field and channel marketing may involve advancing to senior marketing roles within the company or exploring opportunities in related marketing functions

ASSUMPTION: Candidates should consider the unique aspects of this role, as well as the opportunities for growth and career progression within Abnormal Security and the broader field and channel marketing industry.

πŸ“ Sample Projects

  • Planning and executing a regional event to drive awareness and generate pipeline in the Missouri market
  • Developing and implementing an account-based marketing (ABM) strategy to support sales goals in the Ohio Valley Region/POD
  • Localizing and adapting corporate campaigns to ensure relevance for the OHV market and alignment with business objectives

ASSUMPTION: These sample projects provide candidates with an understanding of the types of initiatives they may work on in this role, focusing on driving awareness, generating pipeline, and supporting sales goals.

❓ Key Questions to Ask During Interview

  • How does this role support the overall business objectives of Abnormal Security?
  • What are the key priorities for the first 90 days in this role?
  • How does Abnormal Security foster a culture of innovation and collaboration?
  • What opportunities are there for professional development and growth within the company?
  • How does the remote work environment support work-life balance, and what resources are available to ensure success in this role?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their understanding of Abnormal Security's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant B2B marketing experience and skills
  • Write a cover letter that demonstrates your understanding of the cybersecurity industry and Abnormal Security's mission
  • Prepare examples of successful marketing campaigns you've executed, focusing on results and ROI
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.