📌 Core Information
- Job Title: Field & Channel Marketing Manager, TOLA
- Company: Abnormal Security
- Location: Remote - USA
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: 2-5 years
- Remote Status: Remote (USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing programs to drive awareness and generate pipeline.
- Collaborating closely with sales and channel partners to align on key priorities and support pipeline growth.
- Managing program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.
- Tracking and reporting campaign and partner performance metrics using marketing automation and CRM tools.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on metrics-driven results and cross-functional collaboration.
📋 Key Responsibilities
- Plan, develop, and execute integrated regional and channel marketing programs, including webinars, executive events, trade shows, and third-party sponsorships, to drive demand and support sales goals, with a focus on the Ohio Valley Region/POD.
- Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies.
- Localize and adapt corporate campaigns to ensure relevance for the OHV market and alignment with business objectives.
- Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.
- Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results.
- Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and OHV POD to meet bookings and revenue targets.
ASSUMPTION: Success in this role requires a strong understanding of the marketing and sales funnel, as well as the ability to manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
- Experience: Minimum 2 years of B2B marketing experience in field, channel, or demand generation roles, preferably in the cybersecurity industry.
- Required Skills:
- Proven track record of planning and executing successful local, regional, and virtual marketing programs and campaigns that effectively generate pipeline.
- Metrics-driven marketer with experience measuring and reporting results across the marketing and sales funnel.
- Strong interpersonal and collaboration skills with the ability to build trusted relationships across sales and cross-functional teams.
- Self-starter with an “owner mentality”—organized, proactive, and comfortable working autonomously in a fast-paced environment.
- Willingness to travel 10–15%, as needed.
Preferred Skills:
- Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators).
- Ability to tailor messaging for different personas and audiences.
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools.
- Experience marketing cybersecurity products or solutions.
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
- Salary Range: $93,000 - $126,000 USD per year (based on experience and qualifications).
- Benefits: Bonus, Restricted Stock Units (RSUs), and benefits package (details available on the [Benefits & Perks](https://careers.abnormalsecurity.com/benefits-perks) page).
- Working Hours: Full-time position with a flexible work schedule, allowing for remote work within the USA.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Abnormal Security is a leading AI-native human behavior security platform, specializing in email security and detecting compromised accounts across email and connected applications.
- Company Size: Medium (501-1,000 employees) - Offers a collaborative and dynamic work environment with opportunities for growth and innovation.
- Founded: 2018 - A relatively young company with a strong focus on cutting-edge technology and rapid growth.
- Company Description: Abnormal Security leverages machine learning to stop sophisticated inbound attacks and detect compromised accounts, providing businesses with a comprehensive solution for email security.
- Company Specialties: Email Security, Business Email Security, Cloud Email Security, Phishing Detection, Business Email Compromise, Account Takeover, Artificial Intelligence, and Machine Learning.
📊 Role Analysis
- Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
- Reporting Structure: This role reports directly to the Marketing Manager, TOLA and works closely with sales, channel, and alliance partners.
- Work Arrangement: Remote work within the USA, with occasional travel (10-15%) required for events and meetings.
- Growth Opportunities: As the company continues to grow, there may be opportunities for career progression into senior marketing roles or management positions.
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success, with ample room for professional development and advancement.
🌍 Location & Work Environment
- Office Type: Remote work environment with occasional travel for events and meetings.
- Office Location(s): Remote - USA
- Geographic Context: The Ohio Valley Region (TOLA) is a key market for Abnormal Security, offering opportunities to work with a diverse range of clients and partners.
- Work Schedule: Flexible work schedule with a focus on results and performance, rather than strict hours.
ASSUMPTION: While this role is remote, candidates should be comfortable working independently and managing their time effectively to meet project deadlines and goals.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone screens, behavioral interviews, and case studies or presentations.
- Key Assessment Areas: Candidates should be prepared to discuss their marketing experience, strategic thinking, and ability to manage multiple projects simultaneously. They should also be ready to demonstrate their understanding of the cybersecurity industry and marketing funnel.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss specific marketing campaigns you've worked on and the results you've achieved.
- Familiarize yourself with Abnormal Security's products and services, as well as their competitors and industry trends.
ATS Keywords: B2B Marketing, Field Marketing, Channel Marketing, Demand Generation, Event Planning, Metrics-Driven, Analytics, Sales Enablement, Collaboration, Project Management, Budget Management, Account-Based Marketing, Marketing Automation, CRM Tools, Interpersonal Skills, Self-Starter
ASSUMPTION: Applicants should focus on demonstrating their relevant marketing experience and skills, as well as their ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Sigma dashboards
- Other marketing automation and CRM tools (as needed)
ASSUMPTION: Candidates should have experience with marketing automation and CRM tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Impact, Innovation, Collaboration, and Growth.
- Work Style: Abnormal Security values a results-driven, collaborative, and innovative work environment. Candidates should be comfortable working independently and managing their time effectively to meet project deadlines and goals.
- Self-Assessment Questions:
- How do you align with Abnormal Security's core values of Impact, Innovation, Collaboration, and Growth?
- How comfortable are you working remotely and managing your time effectively to meet project deadlines and goals?
- How do you approach collaborating with cross-functional teams and managing multiple projects simultaneously?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Abnormal Security's core values and their ability to thrive in a remote, results-driven work environment.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution.
- Managing multiple projects simultaneously in a fast-paced environment.
- Occasional travel requirements (10-15%).
- Working effectively with remote teams and cross-functional stakeholders.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on the Ohio Valley Region (TOLA) and requires a strong understanding of the local market and client base. It also places a greater emphasis on event planning and management than some other marketing roles.
- Industry-specific context: The cybersecurity industry is rapidly evolving, with new threats and technologies emerging constantly. Candidates should be comfortable learning and adapting to new tools and trends.
- Career path comparison: This role offers a clear path for career progression into senior marketing roles or management positions within the company.
ASSUMPTION: Candidates should be prepared to discuss their understanding of the cybersecurity industry and their ability to adapt to new tools and trends.
📝 Sample Projects
- Planning and executing a regional marketing campaign to drive demand and generate pipeline for a specific product or service.
- Collaborating with sales and channel partners to develop and implement a joint marketing initiative that supports pipeline growth and meets specific business objectives.
- Managing a marketing event or trade show, including logistics, vendor management, and on-site execution.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar marketing projects and the results they've achieved.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns and events for this role, and how they align with the company's overall business objectives?
- How does this role collaborate with sales and channel partners to support pipeline growth and meet specific business targets?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
- How does this role contribute to the company's overall growth and success?
- What opportunities are there for professional development and career advancement within the company?
ASSUMPTION: Candidates should focus on asking insightful questions that demonstrate their understanding of the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://careers.abnormalsecurity.com/jobs/6530235003?gh_jid=6530235003).
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for the interview process by researching Abnormal Security's products and services, as well as their competitors and industry trends.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
