Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Rochester, New York

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating high-quality leads for Erie Home's sales team
• Canvassing neighborhoods to connect with potential customers
• Representing Erie Home professionally and enthusiastically
• Accurately recording and reporting lead information

ASSUMPTION: This role requires strong communication skills, a friendly demeanor, and the ability to work independently and as part of a team.

📋 Key Responsibilities

✅ Canvass neighborhoods to generate high-quality leads

✅ Schedule appointments for Erie Home's sales representatives

✅ Represent Erie Home with professionalism, energy, and urgency

✅ Accurately record and report lead information

ASSUMPTION: Successful field marketers will be proactive, organized, and detail-oriented.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation
• Outgoing, friendly personality
• Ability to work independently and as part of a team
• Availability for midday, evening, and weekend shifts

Preferred Skills:

• Previous sales or customer service experience
• Fluency in Spanish

ASSUMPTION: Erie Home values diversity and encourages bilingual candidates to apply.

💰 Compensation & Benefits

Salary Range: $30,000 - $35,000 per year (based on industry standards for entry-level sales positions in Rochester, NY)

Benefits:

• Weekly pay with a competitive hourly base plus weekly bonuses
• Full benefits package, including medical, dental, vision, life insurance, PTO, and 401(k) with company match
• Exclusive military benefits, including tenure-based bonuses up to $5,000 and an inclusive retreat

Working Hours: Full-time, Monday to Friday: 12 PM – 8 PM

ASSUMPTION: Erie Home offers a competitive compensation package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing

Company Size: 1,001-5,000 employees (according to LinkedIn)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement, consistently ranking among the top 10 in Qualified Remodeler's Top 500
• With nearly 100 locations and over $525M in annual revenue, Erie Home is rapidly expanding into new markets
• Erie Home transforms houses into homes with industry-leading residential roofing and basement waterproofing solutions, protecting homeowners' most valuable investments

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home's focus on growth, connection, and leadership drives its continued success in the home improvement industry.

📊 Role Analysis

Career Level: Entry-level sales position with opportunities for growth

Reporting Structure: Field marketers report directly to the sales manager

Work Arrangement: On-site, full-time position with a flexible schedule

Growth Opportunities:

• Proven upward mobility for top performers
• Training and development opportunities to advance in the sales career path

ASSUMPTION: Erie Home's commitment to real career growth makes it an attractive option for entry-level sales candidates.

🌍 Location & Work Environment

Office Type: Erie Home's Rochester office is located at 24 Industrial Park Circle, Rochester, NY 14624

Office Location(s): Erie Home has multiple locations across the United States, with this position based in Rochester, NY

Geographic Context:

• Rochester, NY, is located in the Finger Lakes region of New York State
• The city offers a mix of urban and suburban living, with a population of approximately 210,000 people
• Rochester has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Monday to Friday: 12 PM – 8 PM, with flexibility for midday, evening, and weekend shifts

ASSUMPTION: Field marketers should be comfortable working in various weather conditions and be prepared to travel within assigned neighborhoods.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the sales manager
• Background check and onboarding

Key Assessment Areas:

• Communication skills and professionalism
• Enthusiasm and energy
• Problem-solving abilities
• Adaptability and teamwork

Application Tips:

• Tailor your resume to highlight relevant skills and experiences
• Prepare examples of your sales or customer service experience, if applicable
• Demonstrate your understanding of Erie Home's products and services during the interview

ATS Keywords: Sales, Marketing, Lead Generation, Customer Service, Teamwork, Communication, Independence, Professionalism, Energy, Urgency, Roofing, Home Improvement

ASSUMPTION: Erie Home uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Lead generation tools (e.g., LinkedIn Sales Navigator, DiscoverOrg)
• Communication tools (e.g., email, phone, text messaging)

ASSUMPTION: Field marketers should be comfortable using various tools and technologies to effectively manage their leads and communicate with customers and team members.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Connection
• Leadership

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and as part of a team?
• Do you possess strong communication skills and the ability to build rapport with customers?

ASSUMPTION: Successful field marketers at Erie Home will embody the company's values and work style, demonstrating a strong cultural fit.

⚠️ Potential Challenges

• Working in various weather conditions
• Rejection from potential customers
• Meeting daily and weekly lead generation targets
• Balancing independent work with team collaboration

ASSUMPTION: Field marketers should be prepared to face these challenges and develop strategies to overcome them.

📈 Similar Roles Comparison

• Field marketers focus on lead generation, while sales representatives focus on closing deals
• Field marketing roles may require more travel and face-to-face customer interactions than other sales positions
• Career progression in field marketing may involve transitioning to sales, management, or other roles within the company

ASSUMPTION: Understanding the differences between field marketing and other sales roles can help applicants determine if this position is the right fit for their career goals.

📝 Sample Projects

• Canvassing a new neighborhood to generate leads for Erie Home's sales team
• Collaborating with the sales team to develop targeted marketing campaigns
• Analyzing lead generation data to identify trends and optimize strategies

ASSUMPTION: Field marketers should be proactive in seeking out new opportunities to contribute to Erie Home's success.

❓ Key Questions to Ask During Interview

• What are the most common challenges faced by field marketers in this role?
• How does Erie Home support the growth and development of its field marketers?
• What is the typical career path for a field marketer at Erie Home?
• How does Erie Home measure the success of its field marketers?
• What is the work environment like at Erie Home's Rochester office?

ASSUMPTION: Asking thoughtful questions during the interview can demonstrate your interest in the role and provide valuable insights into the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as sales, customer service, or marketing
• Prepare a cover letter explaining your interest in the field marketing role and your qualifications for the position
• Prepare examples of your sales or customer service experience, if applicable
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.