📌 Core Information
🔹 Job Title: Field Marketer (East Coast, Remote)
🔹 Company: Upwind Security
🔹 Location: East Coast, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Planning and executing field marketing programs across the East Coast
- Collaborating with sales and demand generation to drive regional pipeline
- Managing logistics and vendor relationships for in-person and hybrid events
- Customizing campaign messaging for regional audiences
- Measuring performance and optimizing field programs based on data
ASSUMPTION: This role requires a balance of strategic planning and tactical execution, with a strong focus on driving measurable results.
📋 Key Responsibilities
✅ Plan and execute field marketing programs across the East Coast, including regional events, meetups, executive dinners, and industry conferences.
✅ Collaborate closely with sales and demand generation to drive regional pipeline and accelerate deal velocity.
✅ Manage logistics, vendor relationships, and promotional materials for all in-person and hybrid field events.
✅ Customize campaign messaging for regional audiences in alignment with brand and product marketing.
✅ Measure performance of field programs and optimize based on insights and data.
✅ Build a strong presence for Upwind within key East Coast tech hubs and industry groups.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in field marketing or event marketing at a high-growth B2B SaaS company, preferably in cybersecurity or DevOps
Required Skills:
- Proven track record of driving measurable pipeline through regional programs
- Excellent project management skills
- Strong communication and collaboration skills
- Willingness to travel frequently within the East Coast region
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with Salesforce
- Knowledge of the cybersecurity industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and knowledge of the cybersecurity industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level field marketing roles in the East Coast region)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time (40 hours per week), with flexibility for event scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level field marketing roles in the East Coast region. Benefits are assumed based on typical offerings for companies of Upwind's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Upwind Security is a fast-growing startup in the computer and network security industry, focusing on cloud security solutions.
Company Size: Upwind has 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Upwind was founded in 2022, making it a relatively new player in the market.
Company Description:
- Upwind is the runtime-powered CNAPP that leverages runtime data to secure customers' cloud infrastructure.
- The company's holistic approach to cloud security helps organizations mitigate risks, identify threats, and respond with context and automation.
- Upwinders work together to protect the infrastructure of customers and contribute to the company's record growth.
Company Specialties:
- CNAPP (Cloud Native Application Protection Platform)
Company Website: www.upwind.io
ASSUMPTION: Upwind's focus on runtime data and holistic cloud security sets it apart in the competitive cybersecurity market.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager.
Work Arrangement: Fully remote, with a focus on the East Coast region
Growth Opportunities:
- As Upwind continues to grow, there may be opportunities for the Field Marketer to take on more responsibilities or move into a management role.
- This role provides exposure to various aspects of marketing, allowing for career growth within the marketing function.
ASSUMPTION: Upwind's rapid growth and focus on employee development create opportunities for career advancement.
🌍 Location & Work Environment
Office Type: Fully remote, with a focus on the East Coast region
Office Location(s): East Coast, United States
Geographic Context:
- The East Coast region is home to several major tech hubs, including Boston, New York, and Washington D.C.
- This region is a significant market for Upwind, with many potential customers and industry events.
- Frequent travel within the East Coast region is required for this role.
Work Schedule: Full-time (40 hours per week), with flexibility for event scheduling
ASSUMPTION: The fully remote work arrangement allows for a better work-life balance and the ability to work from various locations within the East Coast region.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Senior Marketing Manager to discuss the role and responsibilities
- Final interview with the Marketing Director to discuss career growth and long-term fit
Key Assessment Areas:
- Experience with field marketing and event planning
- Ability to manage multiple projects simultaneously
- Communication and collaboration skills
- Alignment with Upwind's company culture and values
Application Tips:
- Highlight specific examples of successful field marketing campaigns and their impact on pipeline generation.
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role.
- Prepare questions that demonstrate your understanding of Upwind's business and the field marketing function.
ATS Keywords: Field Marketing, Event Marketing, Pipeline Development, Logistics Management, Regional Programs, Cybersecurity, SaaS
ASSUMPTION: Upwind's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Salesforce
- Event management platforms (e.g., Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and event management platforms would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Adaptable
- Results-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on measurable outcomes
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a proven track record of driving measurable results through regional programs?
ASSUMPTION: Upwind's company culture values adaptability, collaboration, and a focus on results, making it an ideal fit for candidates who thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and events simultaneously may be challenging for some candidates.
- Frequent travel within the East Coast region may be required, which could impact work-life balance.
- The fully remote work arrangement may present challenges in terms of communication and collaboration.
ASSUMPTION: While these challenges exist, Upwind's focus on results and adaptability, along with its collaborative work environment, helps mitigate these potential issues.
📈 Similar Roles Comparison
- Field Marketing Manager - This role is similar to a Field Marketing Manager position, but with a focus on the East Coast region and a fully remote work arrangement.
- Event Marketing Specialist - This role is similar to an Event Marketing Specialist position, but with a broader scope of responsibilities and a focus on driving regional pipeline.
- Regional Marketing Manager - This role is similar to a Regional Marketing Manager position, but with a focus on field marketing and event planning, rather than demand generation and campaign management.
ASSUMPTION: While these roles share similarities with the Field Marketer position, each has its unique focus and responsibilities.
📝 Sample Projects
- Planning and executing a regional event series focused on cloud security best practices
- Developing targeted campaign messaging for East Coast tech hubs to drive event attendance and pipeline generation
- Managing vendor relationships and logistics for a major industry conference, resulting in a significant increase in booth traffic and leads
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected of the Field Marketer in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Upwind?
- What are the key priorities for the first 90 days in this role?
- How does Upwind support the professional development and growth of its employees?
- What is the typical career path for someone in this role at Upwind?
- How does Upwind measure the success of its field marketing programs, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions that demonstrate your understanding of Upwind's business and the field marketing function
- Follow up with the hiring manager after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
