Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Kentwood, Michigan

🔹 Job Type: On-site

🔹 Category: Sales & Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Door-to-door canvassing and lead generation
• Engaging homeowners and booking appointments for sales reps
• Working in a fast-paced, challenging environment
• Opportunity for growth and career advancement

ASSUMPTION: This role requires a high level of energy, resilience, and strong communication skills. It's ideal for individuals who thrive in dynamic, fast-paced environments and enjoy interacting with people.

📋 Key Responsibilities

✅ Ride with the team to canvass neighborhoods (transportation provided)

✅ Knock on doors, talk with homeowners, and book appointments for our sales reps

✅ Create a sense of urgency and bring energy to every conversation

✅ Log lead info accurately and consistently

ASSUMPTION: The role involves a significant amount of physical activity, as well as the ability to handle rejection and maintain a positive attitude.

🎯 Required Qualifications

Education: High school diploma or equivalent

Experience: No prior experience required

Required Skills:

• Reliable transportation
• Strong communication skills
• Outgoing personality and ability to engage with people
• Resilience and ability to handle rejection

Preferred Skills:

• Previous sales or marketing experience
• Fluency in Spanish

ASSUMPTION: While not required, previous sales or marketing experience, as well as fluency in Spanish, could be beneficial in this role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (based on hourly wage plus bonuses)

Benefits:

• Medical, dental, and vision insurance
• Life insurance
• 401(k) with company match
• Paid time off (PTO)
• Military perks (tenure-based bonuses up to $5,000 and inclusive retreat)

Working Hours: Full-time (Monday-Thursday, 11 AM-8 PM; Saturday, 10 AM-4 PM)

ASSUMPTION: The salary range is estimated based on the hourly wage plus weekly bonuses mentioned in the job description. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Construction (Home Improvement)

Company Size: 1,001-5,000 employees (Rapidly growing)

Founded: 1976

Company Description:

• Erie Home is a national leader in home improvement with nearly 100 locations and over $525M in annual revenue
• Consistently ranked in the Top 10 of Qualified Remodeler's Top 500
• Specializes in premium roofing and waterproofing solutions

Company Specialties:

• Metal Roofing
• Vinyl Windows
• Basement Waterproofing
• Traditional Shingle Roofing

Company Website: http://www.workaterie.com

ASSUMPTION: Erie Home is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, military service, or any other protected class.

📊 Role Analysis

Career Level: Entry-level to mid-level (with growth opportunities)

Reporting Structure: Reports directly to the Field Marketing Manager

Work Arrangement: On-site, full-time with a structured schedule

Growth Opportunities:

• Many top sales reps and leaders started in this role
• Potential for career advancement within the company

ASSUMPTION: This role offers a clear path for growth and career advancement within the company, making it an attractive opportunity for entry-level candidates.

🌍 Location & Work Environment

Office Type: Corporate office with a sales-focused culture

Office Location(s): Kentwood, Michigan (with additional locations nationwide)

Geographic Context:

• Kentwood is a suburb of Grand Rapids, Michigan
• Erie Home has multiple locations across the United States
• The company is headquartered in Toledo, Ohio

Work Schedule: Full-time, structured schedule with consistent hours

ASSUMPTION: The work environment is fast-paced, sales-focused, and team-oriented. It requires a high level of energy and resilience, as well as the ability to work well with others.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Field Marketing Manager
• In-person or virtual interview with the Field Marketing Manager and/or a member of the sales team
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with people
• Resilience and ability to handle rejection
• Energy and enthusiasm for the role
• Problem-solving skills and ability to think on your feet

Application Tips:

• Tailor your resume to highlight relevant skills and experiences, such as sales, marketing, or customer service
• Prepare examples of times when you've handled rejection or maintained a positive attitude in challenging situations
• Demonstrate your enthusiasm for the role and the company during the interview

ATS Keywords: Field Marketing, Door-to-Door Sales, Lead Generation, Home Improvement, Sales, Marketing, Customer Engagement, Energy, Hustle, Confidence

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role. However, it typically involves an initial screening, followed by one or more interviews, and a background check (if applicable).

🛠️ Tools & Technologies

• Company-provided transportation
• Company-issued smartphone or tablet for lead tracking and communication
• CRM software for managing leads and customer interactions

ASSUMPTION: The specific tools and technologies used may vary depending on the company and the role. However, they typically include transportation, communication devices, and CRM software for managing leads and customer interactions.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Results-driven
• Team-oriented
• Continuous improvement

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and goal-oriented
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable with door-to-door sales and handling rejection?
• Do you enjoy working in a team and collaborating with others?
• Are you results-driven and goal-oriented?

ASSUMPTION: Erie Home values individuals who are customer-focused, results-driven, team-oriented, and committed to continuous improvement. They seek candidates who thrive in fast-paced, dynamic environments and enjoy working in a collaborative, team-oriented setting.

⚠️ Potential Challenges

• Door-to-door sales can be physically demanding and challenging
• Handling rejection and maintaining a positive attitude can be difficult at times
• The role requires a high level of energy and resilience
• The work environment can be fast-paced and demanding

ASSUMPTION: While this role offers many benefits and growth opportunities, it also presents several challenges that candidates should be aware of and prepared to handle.

📈 Similar Roles Comparison

• Field Marketing Agent vs. Traditional Sales Representative: Field Marketing Agents focus on lead generation and booking appointments, while traditional sales reps focus on closing sales and managing customer relationships
• Erie Home vs. Other Home Improvement Companies: Erie Home is known for its customer-focused approach, rapid growth, and commitment to continuous improvement. However, other home improvement companies may offer different work environments, benefits, and growth opportunities
• Career Path: Field Marketing Agents can advance to sales representative, sales manager, or other leadership roles within the company

ASSUMPTION: While this role shares similarities with other sales and marketing positions, it also has unique aspects that set it apart. Candidates should research the company and role thoroughly to determine if it's the right fit for them.

📝 Sample Projects

• Developing a script for engaging homeowners and booking appointments
• Creating a plan for canvassing a specific neighborhood and tracking leads
• Collaborating with the sales team to improve appointment booking rates and conversion rates

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and tasks may vary depending on the company and the role.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Erie Home support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Erie Home measure success for this role, and what metrics should I focus on?
• What are the next steps for career advancement within the company, and how can I position myself for those opportunities?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your commitment to success. It also provides an opportunity to gain valuable insights into the company and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences, such as sales, marketing, or customer service
• Prepare a cover letter that explains your interest in the role and the company, as well as your qualifications and career goals
• Prepare examples of times when you've handled rejection or maintained a positive attitude in challenging situations
• Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.