Field Marketer

📌 Core Information

🔹 Job Title: Field Marketer

🔹 Company: Erie Home

🔹 Location: Albany, New York

🔹 Job Type: Full-time

🔹 Category: Sales & Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Generating high-quality leads for sales representatives through neighborhood canvassing
• Scheduling appointments for sales representatives with interested homeowners
• Representing Erie Home with professionalism, energy, and urgency
• Accurately recording and reporting lead information
• Working independently and as part of a team in a fast-paced environment

ASSUMPTION: This role requires strong communication skills, reliability, and the ability to work well under pressure. Previous sales or marketing experience is not required, but a positive attitude and willingness to learn are essential.

📋 Key Responsibilities

✅ Canvass neighborhoods to generate high-quality leads for sales representatives

✅ Schedule appointments for sales representatives with interested homeowners

✅ Represent Erie Home with professionalism, energy, and urgency when interacting with homeowners

✅ Accurately record and report lead information using provided tools and systems

✅ Work independently and as part of a team to achieve daily, weekly, and monthly lead generation targets

ASSUMPTION: The role may involve walking or standing for extended periods, as well as working outdoors in various weather conditions. A valid driver's license and reliable transportation are required.

🎯 Required Qualifications

Education: High school diploma or equivalent (GED)

Experience: No prior sales or marketing experience required

Required Skills:

• Reliable transportation to and from the office
• Outgoing, friendly personality with strong communication skills
• Ability to work independently and as part of a team
• Availability for midday, evening, and weekend shifts
• Proficiency in using smartphones and basic computer applications

Preferred Skills:

• Previous sales or marketing experience
• Bilingual or multilingual skills
• Experience with customer relationship management (CRM) software

ASSUMPTION: Erie Home values diversity and encourages applications from all qualified candidates, including those from underrepresented groups. They provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or veteran status.

💰 Compensation & Benefits

Salary Range: $30,000 - $35,000 per year (based on industry standards for entry-level sales positions in the Albany, NY area)

Benefits:

• Weekly pay with a competitive hourly base plus weekly bonuses
• Full benefits package, including medical, dental, and vision insurance
• 401(k) with company match
• Paid time off (PTO) and holiday pay
• Exclusive military benefits, including tenure-based bonuses up to $5,000 and an inclusive retreat

Working Hours: Full-time, Monday to Friday: 12 PM – 8 PM. Overtime may be required during peak seasons.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the Albany, NY area. Actual compensation may vary based on factors such as experience, performance, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically home improvement and roofing

Company Size: Erie Home has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities for growth and advancement but maintains a relatively close-knit work environment.

Founded: 1976, with headquarters in Toledo, Ohio

Company Description:

• Erie Home is a national leader in home improvement, consistently ranking among the top 10 in Qualified Remodeler's Top 500
• They specialize in residential roofing and basement waterproofing solutions, protecting homeowners' most valuable investments
• Erie Home is rapidly expanding into new markets, backed by decades of industry expertise and the support of Gridiron Capital

Company Specialties:

• Metal roofing
• Vinyl windows
• Basement waterproofing
• Traditional shingle roofing

Company Website: www.workaterie.com

ASSUMPTION: Erie Home's focus on growth, connection, and leadership drives its continued success in the home improvement industry. Their commitment to customer satisfaction and quality workmanship sets them apart from competitors.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the sales department and the company as a whole

Reporting Structure: Field Marketers report directly to the Sales Manager and work closely with the Sales Team to achieve lead generation targets

Work Arrangement: On-site, with a flexible work schedule that may include midday, evening, and weekend shifts

Growth Opportunities:

• Proven upward mobility for top performers within the sales department
• Cross-training and development opportunities in other areas of the business, such as marketing or customer service
• Career advancement through leadership and management roles

ASSUMPTION: Erie Home's focus on employee development and growth makes it an attractive option for candidates looking to build a long-term career in the home improvement industry.

🌍 Location & Work Environment

Office Type: Erie Home's Albany office is a dedicated sales and marketing hub, with a collaborative and energetic work environment

Office Location(s): 12 Jupiter Lane, Albany, NY 12205

Geographic Context:

• Albany is the capital of New York State and the seat of Albany County
• The city is located on the west bank of the Hudson River, approximately 150 miles north of New York City
• Albany offers a mix of urban and suburban living, with a variety of neighborhoods and housing options

Work Schedule: Full-time, Monday to Friday: 12 PM – 8 PM. Overtime may be required during peak seasons.

ASSUMPTION: The Albany office provides a dynamic and supportive work environment, with opportunities for growth and advancement within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Erie Home careers portal
• Phone or video screening with the Human Resources department
• In-person or virtual interview with the Sales Manager and/or a member of the Sales Team
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to engage with homeowners
• Problem-solving skills and ability to work independently
• Adaptability and willingness to learn
• Alignment with Erie Home's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the home improvement industry and Erie Home's products and services
• Prepare examples of your lead generation and customer engagement skills

ATS Keywords: Sales, marketing, lead generation, customer engagement, home improvement, roofing, basement waterproofing, entry-level, full-time, Albany, New York

ASSUMPTION: Erie Home's application process is designed to assess candidates' skills and cultural fit for the role of Field Marketer. Successful candidates will demonstrate strong communication skills, a positive attitude, and a willingness to learn.

🛠️ Tools & Technologies

• Smartphone with data plan and internet access
• Basic computer applications (e.g., Microsoft Office, Google Suite)
• Customer relationship management (CRM) software (training provided)

ASSUMPTION: Erie Home provides the necessary tools and technologies for Field Marketers to succeed in their role. Training and support are available to help candidates become comfortable with the company's systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Customer Focus: Putting customers first in all interactions and decisions
• Continuous Improvement: Pursuing excellence through ongoing learning and development
• Teamwork: Collaborating and supporting one another to achieve common goals
• Accountability: Taking responsibility for one's actions and results

Work Style:

• Fast-paced and dynamic, with a focus on achieving daily, weekly, and monthly lead generation targets
• Collaborative and supportive, with opportunities for growth and advancement within the company
• Focused on customer engagement and satisfaction

Self-Assessment Questions:

• Do you align with Erie Home's company values, particularly in terms of integrity and customer focus?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on achieving lead generation targets?
• Do you have strong communication skills and the ability to engage with homeowners?

ASSUMPTION: Erie Home's company culture is built on a foundation of integrity, customer focus, continuous improvement, teamwork, and accountability. Successful candidates will demonstrate a strong alignment with these values and a willingness to embrace the company's work style.

⚠️ Potential Challenges

• Working outdoors in various weather conditions
• Meeting daily, weekly, and monthly lead generation targets
• Adapting to a fast-paced and dynamic work environment
• Balancing independent work and team collaboration

ASSUMPTION: Erie Home's Field Marketer role presents unique challenges that require strong communication skills, adaptability, and a willingness to learn. Successful candidates will be able to overcome these challenges and thrive in the role.

📈 Similar Roles Comparison

• Field Marketer vs. Inside Sales Representative: Field Marketers focus on lead generation through canvassing, while Inside Sales Representatives focus on closing sales over the phone or through inbound leads. Both roles require strong communication skills and a customer-focused mindset.
• Home improvement industry context: Erie Home's focus on roofing and basement waterproofing sets it apart from other home improvement companies, which may offer more traditional products and services.
• Career path comparison: Field Marketers may progress to Inside Sales Representative, Sales Representative, or other roles within the sales department, with opportunities for growth and advancement within the company as a whole.

ASSUMPTION: Erie Home's Field Marketer role offers unique opportunities for growth and advancement within the home improvement industry. Candidates should consider their career goals and personal preferences when comparing this role to similar positions.

📝 Sample Projects

• Developing and implementing a targeted canvassing strategy to generate high-quality leads in a specific neighborhood
• Creating and distributing promotional materials to homeowners, such as flyers, brochures, or door hangers
• Collaborating with the Sales Team to plan and execute a community event or open house to generate leads and engage with homeowners

ASSUMPTION: Erie Home's Field Marketer role offers a variety of projects and initiatives that allow candidates to develop their skills and contribute to the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Erie Home support the growth and development of its Field Marketers?
• What are the most challenging aspects of the role, and how can I best prepare for them?
• How does Erie Home measure success for this role, and what are the key performance indicators (KPIs) I should focus on?
• What opportunities are there for growth and advancement within the sales department and the company as a whole?

ASSUMPTION: Erie Home's interview process is designed to assess candidates' skills and cultural fit for the role of Field Marketer. Successful candidates will ask thoughtful and insightful questions that demonstrate their understanding of the role and their commitment to Erie Home's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Erie Home careers portal: http://www.workaterie.com/careers
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your lead generation and customer engagement skills
• Research Erie Home's products and services, as well as the home improvement industry as a whole
• Follow up with the Human Resources department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.