📌 Core Information
🔹 Job Title: Field Marketer - Yangon (Temporary)
🔹 Company: JT International S.A.
🔹 Location: Yangon, Myanmar
🔹 Job Type: Fixed Term / Outsourced
🔹 Category: Marketing
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Cross-functional collaboration with marketing and sales teams
- Territory management, including segmentation and understanding consumer behavior
- Execution of both top-down and bottom-up programs to meet KPIs
- Performance measurement and competitive analysis
ASSUMPTION: This role requires a high level of autonomy and adaptability, as the Field Marketer will need to prioritize programs and make strategic decisions based on limited resources.
📋 Key Responsibilities
✅ Do Cross-functional collaboration: Work with marketing and sales teams to develop planning and territory management capability.
✅ Territory Management: Understand territory significance, issues, and potential; segment trade and consumers; understand customer and consumer behavior; monitor competitor activities; propose specific bottom-up programs.
✅ Executions: Set realistic KPIs on each program; execute top-down and bottom-up programs to meet KPIs.
✅ Performance Measurement: Monitor program performance at the store level with data consolidation; monitor competitive activities, propose opportunities, and highlight issues.
ASSUMPTION: The Field Marketer will need to be proactive and results-driven, as they will be responsible for driving sales and brand targets through effective program execution and performance measurement.
🎯 Required Qualifications
Education: Bachelor's Degree or equivalent
Experience: Minimum 2 years of field-based Sales and Marketing experience with FMCG/F&B background
Required Skills:
- Passionate about achieving individual and team objectives
- Self-starter to get things done
- Adaptable, flexible, and open to change
- Good team player and can work independently
- Range of influencing style
- Excellent communication in Burmese and fair English communication
- Intermediate skills in MS Office (MS Word, Excel, and PowerPoint)
- Cross-functional collaboration
- Territory Management (Planning and Prioritization)
- Execution of crafted programs
Preferred Skills:
- Experience in the tobacco industry
- Familiarity with the Myanmar market
ASSUMPTION: While not explicitly stated, experience in the tobacco industry or familiarity with the Myanmar market may be beneficial but not strictly required for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is not provided. However, based on industry standards for a Field Marketer role with 2-5 years of experience in Yangon, Myanmar, the estimated salary range is MMK 1,500,000 - 2,500,000 per annum.
Benefits:
- Well-being initiatives
- Flexible working arrangements
- Growth opportunities
- Unique family leave policy
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating fulfilling moments and a better future for its consumers.
Company Size: JTI has 10,001+ employees globally, with a significant presence in the Asia-Pacific region.
Founded: JTI was founded in 1907 and has since grown to be present in 130 countries worldwide.
Company Description:
- JTI is a global tobacco company with a strong commitment to social responsibility and sustainability.
- The company offers a diverse range of products, including cigarettes, cigars, and other tobacco-related items.
- JTI is committed to creating a diverse and inclusive work environment, with a focus on employee well-being and growth.
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Human Resources
- Careers and International Mobility
- Training
- Finance
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's commitment to social responsibility and sustainability may present unique challenges and opportunities for the Field Marketer in this role.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of experience and adaptability.
Reporting Structure: The Field Marketer will report directly to the Regional Field Marketing Manager.
Work Arrangement: This role is on-site, with a fixed-term contract of 1 year.
Growth Opportunities:
- Potential for career progression within JTI's marketing department
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Possibility to transition to a permanent role or extend the contract based on performance
ASSUMPTION: While the role is fixed-term, there may be opportunities for growth and extension based on the candidate's performance and the company's needs.
🌍 Location & Work Environment
Office Type: JTI's Yangon office is a modern, professional environment with a focus on employee well-being.
Office Location(s): Yangon, Myanmar
Geographic Context:
- Yangon is the largest city and commercial hub of Myanmar, with a population of over 5 million people.
- The city offers a mix of traditional and modern attractions, with a rich cultural heritage and a growing economy.
- Yangon has a tropical monsoon climate, with distinct wet and dry seasons.
Work Schedule: The work schedule for this role is full-time, with standard office hours from Monday to Friday.
ASSUMPTION: The work environment at JTI's Yangon office is likely to be dynamic and fast-paced, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone screening with Talent Advisor
- Assessment tests
- Interviews
- Offer
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Adaptability and cultural awareness
- Understanding of marketing principles and consumer behavior
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your experience with territory management, program execution, and performance measurement
- Demonstrate your understanding of the Myanmar market and consumer behavior in your cover letter
ATS Keywords: Field Marketing, Territory Management, Program Execution, Performance Measurement, Cross-functional Collaboration, Consumer Behavior, Myanmar Market
ASSUMPTION: The interview process for this role may include assessments of the candidate's cultural fit, as well as their technical skills and experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Freedom: JTI believes in the freedom of choice and encourages its employees to think independently and take initiative.
- Responsibility: JTI takes responsibility for its actions and their impact on society and the environment.
- Respect: JTI values diversity and inclusion, treating all employees and stakeholders with respect and dignity.
Work Style:
- Collaborative: JTI encourages cross-functional collaboration and teamwork.
- Innovative: JTI fosters a culture of innovation and continuous improvement.
- Adaptable: JTI values employees who are adaptable, flexible, and open to change.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working independently and making strategic decisions based on limited resources?
- Do you have strong communication skills and the ability to influence others?
ASSUMPTION: JTI's company culture is likely to be collaborative, innovative, and adaptable, with a strong focus on employee well-being and growth.
⚠️ Potential Challenges
- The role requires a high level of autonomy and adaptability, which may be challenging for candidates who prefer structured, routine work environments.
- The role may involve frequent travel and long hours, which could impact work-life balance.
- The role is fixed-term, which may present uncertainty and instability for the candidate.
- The role is based in Yangon, which may present unique cultural and logistical challenges for candidates who are not familiar with the city or country.
ASSUMPTION: The potential challenges of this role should be carefully considered by candidates, as they may impact the candidate's ability to succeed in the role and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- This role differs from other field marketing roles in its focus on the Myanmar market and the tobacco industry.
- This role may require a higher level of cultural awareness and adaptability than similar roles in other industries or regions.
- This role offers the opportunity for career progression within JTI's marketing department, with potential for growth and extension based on performance.
ASSUMPTION: While this role shares similarities with other field marketing roles, its unique focus on the Myanmar market and the tobacco industry sets it apart and presents unique opportunities and challenges.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase brand awareness and market share in a specific territory
- Conducting a competitive analysis and proposing strategic recommendations to improve market position
- Implementing a territory management system to optimize resource allocation and improve program effectiveness
ASSUMPTION: The specific projects required for this role may vary depending on the candidate's experience and the company's needs, but they are likely to involve territory management, program execution, and performance measurement.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Field Marketer in this role?
- How does this role fit into the overall marketing strategy for JTI in Myanmar?
- What opportunities are there for growth and development within JTI's marketing department?
- How does JTI support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the JTI careers portal
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare examples of your experience with territory management, program execution, and performance measurement
- Demonstrate your understanding of the Myanmar market and consumer behavior in your cover letter
- Follow up with the Talent Advisor within 1 week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
