Field Marketing

📌 Core Information

🔹 Job Title: Field Marketing Manager

🔹 Company: Nebius

🔹 Location: Amsterdam, Netherlands

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing regional marketing campaigns to drive customer acquisition and support sales goals
• Collaborating with sales and partner teams to deliver effective go-to-market strategies
• Engaging with the AI community through thought leadership, events, and community management
• Analyzing and reporting on field marketing funnel performance and revenue contribution

ASSUMPTION: This role requires a strong understanding of the AI/ML ecosystem and the ability to work collaboratively across teams to deliver successful marketing campaigns.

📋 Key Responsibilities

✅ Design and run multi-channel campaigns (PR, digital, SMM, website, blog, events, customer testimonials, co-marketing with partners, memberships, etc.) to support sales goals and customer acquisition in the target region(s)

✅ Align closely with regional sales and partner teams to deliver go-to-market strategies, content, and tools that drive conversion

✅ Lead ABM marketing campaigns for regional AMs

✅ Plan and execute events, including industry conferences, meetups, hands-on workshops, hackathons, data center visits, webinars, and executive briefings

✅ Identify and engage with AI user communities, developer groups, and industry influencers through meetups, sponsorships, and speaker opportunities

✅ Track and report on field marketing funnel, with a focus on lead quality and revenue contribution

✅ Collect insights from the field to align product positioning, verify region-specific sales practices, track local competition landscape, and market trends

✅ Tailor global messaging and product narratives to resonate with local audiences if needed

✅ Create regional funnel dashboards, ensure marketing efforts are tracked via HubSpot, coordinate campaigns budgets, and metrics

ASSUMPTION: The role may require occasional travel to attend industry events and conferences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B field or regional marketing, ideally in the tech sector

Required Skills:

• Proven experience in designing and executing regional marketing campaigns
• Strong understanding of the AI/ML ecosystem and user personas
• Excellent communication and collaboration skills
• Ability to work cross-functionally with technical and commercial teams
• Fluency in English

Preferred Skills:

• Experience in marketing cloud services, SaaS, or AI products
• Understanding of model training, inference optimization, AI workload orchestration, and open-source ML frameworks
• Familiarity with cloud-native technologies, GPU compute, and the competitive landscape of AI cloud services

ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools (e.g., HubSpot) and CRM systems is likely required for this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-level marketing role in the Netherlands)

Benefits:

• Competitive salary and comprehensive benefits package
• Opportunities for professional growth within Nebius
• Hybrid working arrangements
• A dynamic and collaborative work environment that values initiative and innovation

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely part-time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the Netherlands. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nebius operates in the technology sector, specifically focusing on cloud and AI services. The AI cloud infrastructure market is expected to grow at a CAGR of 37.4% from 2021 to 2028, indicating a strong and growing industry.

Company Size: Nebius has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and innovative work environment while still offering opportunities for professional growth and collaboration.

Founded: Nebius was founded in 2018 and is headquartered in Amsterdam, with additional offices in Tel Aviv, Belgrade, San Francisco, New York, Mantsala, Paris, Kansas City, London, and Dallas.

Company Description:

• Nebius is leading a new era in cloud computing to serve the global AI economy
• The company creates tools and resources for customers to solve real-world challenges and transform industries without massive infrastructure costs or the need to build large in-house AI/ML teams
• Nebius has a global footprint with R&D hubs across Europe, North America, and Israel, employing over 800 employees, including more than 400 highly skilled engineers

Company Specialties:

• Cloud and AI

Company Website: https://nebius.com

ASSUMPTION: Nebius is a rapidly growing company with a strong focus on innovation and collaboration. The company's success is driven by its ability to create tools and resources that enable customers to solve real-world challenges and transform industries using AI cloud infrastructure.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for professional growth and advancement within the company.

Reporting Structure: The Field Marketing Manager will report directly to the Director of Marketing and work closely with regional sales and partner teams.

Work Arrangement: This role offers hybrid working arrangements, with the option to work remotely part-time and on-site part-time.

Growth Opportunities:

• As Nebius continues to grow, there may be opportunities for the Field Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and collaboration provides ample opportunities for professional development and learning

ASSUMPTION: The Field Marketing Manager will have the opportunity to work on a variety of campaigns and initiatives, allowing them to gain experience in different aspects of marketing and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Nebius' Amsterdam office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Amsterdam, Netherlands

Geographic Context:

• Amsterdam is the capital and largest city of the Netherlands, with a population of over 872,000 people
• The city is known for its vibrant culture, historic architecture, and diverse economy
• Amsterdam is home to a thriving tech industry, with numerous startups and established companies calling the city home

Work Schedule: The Field Marketing Manager will work full-time (40 hours per week), with flexible hours and the option to work remotely part-time.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Understanding of the AI/ML ecosystem and user personas
• Campaign planning and execution skills
• Communication and collaboration skills
• Ability to work cross-functionally with technical and commercial teams

Application Tips:

• Highlight your relevant experience in B2B field or regional marketing, with a focus on campaign planning and execution
• Demonstrate your understanding of the AI/ML ecosystem and user personas in your cover letter
• Include any relevant metrics or achievements from previous marketing campaigns to showcase your impact and success

ATS Keywords: AI/ML ecosystem, user personas, campaign planning, execution, marketing funnel, lead generation, revenue contribution, thought leadership, community engagement, sales support, digital marketing, analytics

ASSUMPTION: Nebius uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM platform)
• Google Workspace (collaboration and productivity suite)
• Social media platforms (LinkedIn, Twitter, Facebook, etc.)
• Event management software (e.g., Eventbrite, Bizzabo, etc.)

ASSUMPTION: The Field Marketing Manager will be expected to have proficiency in using marketing automation tools, CRM systems, and event management software. Familiarity with cloud-native technologies, GPU compute, and the competitive landscape of AI cloud services may also be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Agile and dynamic
• Data-driven and results-oriented
• Collaborative and inclusive

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working cross-functionally with technical and commercial teams?
• Do you have a data-driven approach to marketing and a strong focus on results?

ASSUMPTION: Nebius values innovation, collaboration, and customer-centricity. The ideal candidate for the Field Marketing Manager role will be comfortable working in a fast-paced, dynamic environment and have a strong focus on data-driven marketing and results.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events and conferences
• The Field Marketing Manager will be expected to work closely with regional sales and partner teams, which may require some flexibility in working hours
• The AI/ML ecosystem is a rapidly evolving field, and the Field Marketing Manager will need to stay up-to-date with the latest trends and developments
• The role may require some weekend or evening work to attend events or meet with industry influencers

ASSUMPTION: While the Field Marketing Manager role offers many exciting opportunities, it also comes with its own set of challenges. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to the evolving nature of the AI/ML ecosystem.

📈 Similar Roles Comparison

• Field Marketing Manager vs. Regional Marketing Manager: While both roles focus on regional marketing, the Field Marketing Manager role has a stronger focus on customer acquisition and supporting sales goals, while the Regional Marketing Manager role may have a broader scope, including brand management and market research
• AI/ML ecosystem: Nebius operates in the AI/ML ecosystem, which is a rapidly growing and highly competitive field. The ideal candidate will have a strong understanding of the AI/ML ecosystem and user personas
• Career path: The Field Marketing Manager role offers opportunities for professional growth and advancement within the company. With experience and success in the role, the candidate may be able to move into a leadership role or take on additional responsibilities

ASSUMPTION: The Field Marketing Manager role at Nebius is unique in its focus on customer acquisition and supporting sales goals in the AI/ML ecosystem. While there may be similarities with other regional marketing roles, the specific requirements and context of this role make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive customer acquisition and support sales goals in the target region(s)
• Planning and executing an industry conference or meetup to engage with AI user communities, developer groups, and industry influencers
• Analyzing and reporting on field marketing funnel performance and revenue contribution, with a focus on lead quality and conversion rates

ASSUMPTION: The Field Marketing Manager role at Nebius offers a variety of projects and initiatives, allowing the candidate to gain experience in different aspects of marketing and grow both personally and professionally.

❓ Key Questions to Ask During Interview

• Can you describe the typical working day for a Field Marketing Manager at Nebius?
• How does Nebius support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nebius measure the success of its field marketing campaigns?
• What are the biggest challenges facing the AI/ML ecosystem, and how does Nebius plan to address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help the candidate better understand the role, the company, and the AI/ML ecosystem. It also demonstrates the candidate's interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B field or regional marketing, with a focus on campaign planning and execution
• Prepare examples of your previous marketing campaigns, including metrics and achievements, to showcase your impact and success
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.