Field Marketing Analyst

📌 Core Information

🔹 Job Title: Field Marketing Analyst

🔹 Company: Kahuna Workforce Solutions

🔹 Location: Houston, Texas, United States (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with occasional on-site work)

🚀 Job Overview

Key aspects of this role include:

• Driving field engagement through integrated marketing programs
• Planning and executing event marketing campaigns
• Collaborating with cross-functional teams to align messaging and strategy
• Managing multiple projects and priorities
• Analyzing and reporting on event effectiveness

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work both independently and collaboratively.

📋 Key Responsibilities

✅ Plan and execute event marketing campaigns, including field events, trade shows, and digital campaigns

✅ Collaborate with cross-functional teams to align messaging and strategy

✅ Manage multiple projects and priorities, ensuring all tasks are completed on time

✅ Provide regular reporting and measurement to determine the effectiveness of events

✅ Negotiate contracts and arrangements with third-party service providers to support marketing programs

✅ Arrange speaking engagements at executive level events

✅ Identify and invite key decision-makers to attend webinars, live meetings, and events

✅ Attend events and manage setup and teardown activities

✅ Assist with the planning of digital events and transcribe them for repurposing

✅ Manage promotional inventory and maintain marketing calendar

✅ Other duties as assigned

ASSUMPTION: This role involves frequent communication with various teams and stakeholders, requiring excellent verbal and written communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field

Experience: At least 2 years of experience in a B2B event marketing role

Required Skills:

• Excellent organizational and analytical skills
• Strong problem-solving abilities
• Excellent verbal and written communication skills
• Ability to handle multiple priorities simultaneously
• Self-motivation and ability to work independently and in a team
• Detail-oriented and consistent in producing quality work

Preferred Skills:

• Experience with Adobe Creative Cloud, Canva, Salesforce, HubSpot, and Wistia

ASSUMPTION: Candidates with experience in digital marketing and event planning tools will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Field Marketing Analyst role in Houston, TX)

Benefits:

• Positive office culture that fosters collaboration
• Social activities and fun events
• Opportunity to make a meaningful contribution from your first day
• Travel opportunities to exciting destinations

Working Hours: 40 hours per week, with occasional on-site work required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kahuna Workforce Solutions specializes in skills management software, empowering enterprises to create a more competitive and skilled workforce.

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit work environment and opportunities for growth)

Founded: 2018 (Relatively new company with a strong focus on innovation and growth)

Company Description:

• Founded in 2018, Kahuna has rapidly become a leading provider of skills management software
• Committed to delivering HR technology that meets the needs of both HR and Operations
• Offers a positive office culture that fosters collaboration and social activities

Company Specialties:

• Competency Management System
• UpSkilling and Reskilling
• Talent Management
• Workforce Planning
• Development Planning
• Offline Assessments
• Competency Assurance
• Career Pathing
• Capability Planning
• Operational Skills Management
• HRTech

Company Website: www.kahunaworkforce.com

ASSUMPTION: Working at Kahuna offers applicants the opportunity to grow with a dynamic, innovative company in the HR tech industry.

📊 Role Analysis

Career Level: Mid-level (Requires relevant experience but offers opportunities for growth)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams

Work Arrangement: Hybrid (Remote with occasional on-site work, typically 1-2 days per week)

Growth Opportunities:

• Potential for career advancement as the company grows
• Opportunities to learn and develop new skills in the HR tech industry
• Chance to make a significant impact on the company's marketing efforts

ASSUMPTION: This role offers a good balance between autonomy and collaboration, allowing the right candidate to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid (Remote with occasional on-site work)

Office Location(s): Houston, Texas, United States (with remote work flexibility)

Geographic Context:

• Houston is the fourth most populous city in the United States, offering a diverse and vibrant culture
• The city is known for its strong job market, with a focus on energy, healthcare, and aerospace industries
• Houston has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: 40 hours per week, with occasional on-site work required

ASSUMPTION: The hybrid work arrangement offers flexibility while still allowing for in-person collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing Manager and a team member
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Problem-solving skills and ability to manage multiple priorities
• Communication skills and ability to work collaboratively
• Understanding of event marketing and digital campaigns
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience in B2B event marketing and digital campaigns
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful event marketing campaigns you've managed
• Be ready to discuss your ability to work both independently and in a team

ATS Keywords: Field Marketing, Event Planning, Demand Generation, Project Management, Communication, Analytical Skills, Problem-Solving, Organization, Team Collaboration, Digital Marketing, Reporting, Interpersonal Skills, Self-Motivation, Detail Orientation, Buyer Persona Understanding, Contract Negotiation

ASSUMPTION: The interview process at Kahuna is designed to assess both technical skills and cultural fit, ensuring the right candidate is a strong match for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Salesforce
• HubSpot
• Wistia
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is preferred but not required. The company is willing to provide training and support to the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Customer Focus
• Integrity
• Accountability

Work Style:

• Autonomous and self-motivated
• Strong communication and teamwork skills
• Adaptable and able to manage multiple priorities
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable managing multiple projects and priorities?
• Do you have a strong attention to detail and a commitment to producing high-quality work?

ASSUMPTION: Candidates who align with Kahuna's company values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Occasional on-site work may be required, which could disrupt remote work routines
• Managing multiple projects and priorities can be challenging and may require long hours during peak periods
• Working in a small company may require wearing multiple hats and taking on additional responsibilities
• Travel may be required for events and conferences

ASSUMPTION: These challenges can be mitigated by strong time management skills, effective communication, and a willingness to adapt to changing priorities.

📈 Similar Roles Comparison

• Field Marketing Analyst vs. Event Coordinator: The Field Marketing Analyst role requires more strategic planning and collaboration, while the Event Coordinator role is more focused on tactical execution
• Field Marketing Analyst vs. Marketing Specialist: The Field Marketing Analyst role is more focused on event marketing and demand generation, while the Marketing Specialist role may encompass a broader range of marketing activities
• Career path: Field Marketing Analyst roles can lead to career advancement in marketing, such as Marketing Manager or Director of Marketing

ASSUMPTION: Understanding the differences between similar roles and the potential career path can help applicants determine if this role is the right fit for their long-term goals.

📝 Sample Projects

• Planning and executing a successful field event, including vendor management, logistics, and promotion
• Developing and implementing a digital marketing campaign to drive attendance at an upcoming webinar
• Analyzing the effectiveness of past events and using that data to inform future planning

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Field Marketing Analyst may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the most significant challenges facing the marketing department currently, and how would this role help address them?
• How does Kahuna support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kahuna foster a positive work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful event marketing campaigns you've managed
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.